Keyword Research in a Mobile World #PubconAustinAleyda Solís
How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Keyword Research in a Mobile World #PubconAustinAleyda Solís
How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
How to establish a successful internationally targeted site? Take a look at the steps, criteria and tools that you can use to maximize the chances of success.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
Video SEO In Google & YouTube Search: Making the most out of it #SMXWestAleyda Solís
How can you optimize your videos for YouTube and Google search results? Take a look at the top criteria, tools and steps to maximize your search visibility and results!
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
How to establish a successful internationally targeted site? Take a look at the steps, criteria and tools that you can use to maximize the chances of success.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
Video SEO In Google & YouTube Search: Making the most out of it #SMXWestAleyda Solís
How can you optimize your videos for YouTube and Google search results? Take a look at the top criteria, tools and steps to maximize your search visibility and results!
How to Prepare & Succeed in Social Media Customer ServiceVictoria Edwards
Social Media is one a primary tool brands use nowadays to help your customers get the best support they need. It is also a big part of your search engine optimization efforts and should be taken seriously and also helps you control your brand's message.
In this presentation, you will find best practices into developing standard operating procedures, tips on setting up local and social media profiles appropriately, in addition to sharing best practices and examples of how social media responses should be executed.
How small businesses can compete with Bigger BrandsDamon Gochneaur
It's hard enough for small businesses to make it without having to compete with the big boys. Find out strategies and tactics for taking on big brands and winning, in social
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
Presented at PubCon Las Vegas 2016. Learn how Local SEO is different from traditional SEO, and why it's important to any business with a physical location. The presentation covers the basics of Local SEO, then dives in to various signal areas with explanations of how to optimize each area. Learn about on site content, link building, citations, Google My Business, and reviews. The presentation finishes with advanced tips for local visibility.
Why A Press Release Is Not A Blog Post - And Why It MattersSha Menz
Press Releases have been around for ever, but these days the lines have blurred a little too much on exactly what a press release is, how it looks, and most importantly what it does.
In this session at Pubcon Vegas 2016, Sha Menz reveals the negative effects of mistaking your press release for a blog post and what to do if you have those scary press releases still sitting out there attracting Penguin to your website. Drawing on her background as a newspaper editor, Sha also provides insight into the real purpose of those releases and how they fit into your Brand Strategy.
At the 2015 MnSearch Summit, Aleyda Solis delivered a great presentation titled "How to Effectively Establish & Run a Successful International Digital Marketing Strategy".
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
The internet has changed voiceover industry. Some good, some bad. World Voices members J. Michael Collins and Matt Cowlrick take on the discussion of P2P sites for VO. Check out the Q & A of the lively #WoVoChat Twitter chat!
Olga's talk at The Inbounder conference
Triggers that drive conversions on social media.
- Basic principles and latests trends marketers should keep in mind
- Image A/B testing: colours, fonts and text
- Human-to-human interaction and ways to build a community with social media
- Templates, conversation funnel examples and tools to help marketers customise their messages
We're a think-tank & a one-stop solution for Brand & Marketing Communications. We believe your events & brand pavilion needs the same brand discipline and integrated marketing approach, as your product & brand campaigns.
Your customers’ success depends not just o running Hello World, but using your API in a complete app to accomplish a business goal. Getting started is definitely important, but it’s just the first step towards the customers’ ultimate goal: getting finished! Let me help you help them finish!
Similar to The International Content Success Kit #PubCon (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. #InternationalContent at #Pubcon by @aleyda from @orainti
I’m Aleyda Solis
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
I do SEO I Tweet I Share
#InternationalContent at #Pubcon by @aleyda from @orainti
3. #InternationalContent at #Pubcon by @aleyda from @orainti
I’m Aleyda Solis
I Write I Speak I’m Featured
#InternationalContent at #Pubcon by @aleyda from @orainti
4. #InternationalContent at #Pubcon by @aleyda from @orainti
Managing Content for International
Environments can be complex
#InternationalContent at #Pubcon by @aleyda from @orainti
Development Promotion
MonitoringPublishing
5. #InternationalContent at #Pubcon by @aleyda from @orainti
Every phase of the content creation &
management process has challenges …
#InternationalContent at #Pubcon by @aleyda from @orainti
Connecting with the Audience
Measuring the impactEffectively Targeting it
Making it Relevant
6. #InternationalContent at #Pubcon by @aleyda from @orainti
Which are multiplied by the number of
international markets
#InternationalContent at #Pubcon by @aleyda from @orainti
Connecting with the Audience
Measuring the impactEffectively Targeting it
Making it Relevant
8. #InternationalContent at #Pubcon by @aleyda from @orainti
Although they should be aligned from an
operational & business perspective
#InternationalContent at #Pubcon by @aleyda from @orainti
Connecting with the AudienceMaking it Relevant
Measuring the impactEffectively Targeting it
9. #InternationalContent at #Pubcon by @aleyda from @orainti
They should also address specific audience
& markets preferences & goals
#InternationalContent at #Pubcon by @aleyda from @orainti
Connecting with the Audience
Measuring the impactEffectively Targeting it
Making it Relevant
Connecting with the Audience
Measuring the impactEffectively Targeting it
Making it Relevant
10. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
Like this!
Localization
of global
product
Specific
based on
local events
11. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
Complex? Yes, but with a huge potential…
emarketer.com
Probably you
should too ;)
Some markets are
still unserved
12. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
… and highly profitable if done well.
13. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
The best to avoid having, “all your eggs in one
bag”, making SEO great again!
14. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
Here’s a Kit of International
Content Tips & Tools for Success
15. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
FOR VALIDATING
THE AUDIENCE
16. #InternationalContent at #Pubcon by @aleyda from @orainti
Validate first which are your international
target markets: Countries or Languages?
#InternationalContent at #Pubcon by @aleyda from @orainti
Country
Targeted
Language
Targeted
17. #InternationalContent at #Pubcon by @aleyda from @orainti
Although country targeting is the ideal
sometimes is not the best for the process
#InternationalContent at #Pubcon by @aleyda from @orainti
18. #InternationalContent at #Pubcon by @aleyda from @orainti
Keep in mind that Google doesn’t support
continents as targets
#InternationalContent at #Pubcon by @aleyda from @orainti
http://bit.ly/internationaltarget
This
is not
supported
19. #InternationalContent at #Pubcon by @aleyda from @orainti
All this is critical to avoid errors when
configuring your Web content target
#InternationalContent at #Pubcon by @aleyda from @orainti
20. #InternationalContent at #Pubcon by @aleyda from @orainti
And end-up having content misalignments
issues afterwards, besides poor results!
#InternationalContent at #Pubcon by @aleyda from @orainti
“Car Hire Sydney” in google.co.uk full of Australian
ccTLDs and only gTLD that is UK targeted
com.au
com.au
com.au
com.au
com
Hertz is ranking with its Australian ccTLD
despite having a UK one targeting that query
21. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
FOR
UNDERSTANDING
THE AUDIENCE
22. #InternationalContent at #Pubcon by @aleyda from @orainti
Once you establish the target markets, it’s a
must to identify their behavior
#InternationalContent at #Pubcon by @aleyda from @orainti
Seasonality
& Local
Festivities
Product &
Service
Preferences
Local
competition
Preferred
devices
Preferred
Search Engine
23. #InternationalContent at #Pubcon by @aleyda from @orainti
Beware of trusting translator tools tho!
It’s important to have someone native to do it
#InternationalContent at #Pubcon by @aleyda from @orainti
24. #InternationalContent at #Pubcon by @aleyda from @orainti
Who are your competitors per market?
#InternationalContent at #Pubcon by @aleyda from @orainti
similarweb.com
25. #InternationalContent at #Pubcon by @aleyda from @orainti
Top Queries around your products & services
#InternationalContent at #Pubcon by @aleyda from @orainti
kwfinder.com
26. #InternationalContent at #Pubcon by @aleyda from @orainti
Their search trend & difficulty
#InternationalContent at #Pubcon by @aleyda from @orainti
semrush.com
27. #InternationalContent at #Pubcon by @aleyda from @orainti
Your local search results functionality &
visibility opportunities
#InternationalContent at #Pubcon by @aleyda from @orainti
Moz Keyword Explorer
serpchecker.com
28. #InternationalContent at #Pubcon by @aleyda from @orainti
The ones already giving visibility to your
competitors in that market
#InternationalContent at #Pubcon by @aleyda from @orainti
semrush.com
29. #InternationalContent at #Pubcon by @aleyda from @orainti
Their specific search behavior per device
#InternationalContent at #Pubcon by @aleyda from @orainti
sistrix.com
30. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
Your local competitors most visited content
31. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
Here’s a Keyword Matrix Tool segmenting the
ones with International Support
bit.ly/keywordmatrix
32. #InternationalContent at #Pubcon by @aleyda from @orainti
Verify what’s the most linked content
#InternationalContent at #Pubcon by @aleyda from @orainti
cognitiveseo.com
33. #InternationalContent at #Pubcon by @aleyda from @orainti
And the most shared one!
#InternationalContent at #Pubcon by @aleyda from @orainti
buzzsumo.com
34. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
Understanding local preferences & behavior
of the user is key & shouldn’t be extrapolated
35. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
Otherwise you will end-up having this! Which
is how foreign players lose in international SEO
36. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
FOR CONNECTING
WITH THE AUDIENCE
37. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
Define a Internationally Targeted Editorial
Calendar based on the findings
Country Language Platform Media Category Topic Resources Promotion
Person in
Charge
Publish
Date
UK English LinkedIn Post Flat Rentals How to find the
best price in
central London
Pricing &
location
data
LinkedIn
Property
Group
Person A 12/12/16
UK English Web Webinar Property
investment
How to select
your mortgage
Multimedi
a & Design
Social
networks
&
Newsletter
Person A 12/12/16
US English Pinterest Photos
Board
House
Decoration
DIY Children
Decoration
Photos Newsletter Person B 12/12/16
Spain Spanish Twitter Tweet
stories
Local
Festivities
Best
Apartments to
Rent for San
Fermin
Pricing &
location
data
Social
Networks
Person C 12/12/16
38. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
Establish a process of content creation
including native & specialized validation
Native
Marketer for
Keyword
Research
Native
copywriter to
develop
PUBLISH
Native
specialist
to
validate
Native
marketer
to
validate
39. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
Make sure that the content is only correctly
published in the relevant Web presence
Pointless
English version
in Spain that will
generate index
bloat
40. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
Each piece of content should also be relevantly
optimized for their specific audience
Meta
Description
URL
Title
Currency
Images
H1
Text
Don’t leave
your URLs in
English, use the
appropriate
language with
latin characters
41. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
And not only the content, but the overall Web
experience based on local preferences
In the
USIn
Japan
42. #InternationalContent at #Pubcon by @aleyda from @orainti#InternationalContent at #Pubcon by @aleyda from @orainti
FOR PROMOTING
TO THE AUDIENCE
43. #InternationalContent at #Pubcon by @aleyda from @orainti
Where is your audience sharing and what’s
the type of content they prefer to share?
#InternationalContent at #Pubcon by @aleyda from @orainti
44. #InternationalContent at #Pubcon by @aleyda from @orainti
Who’s sharing in that community?
#InternationalContent at #Pubcon by @aleyda from @orainti
45. #InternationalContent at #Pubcon by @aleyda from @orainti
Who’s writing about those same topics?
#InternationalContent at #Pubcon by @aleyda from @orainti
46. #InternationalContent at #Pubcon by @aleyda from @orainti
Which Websites you can easily get in touch
with?
#InternationalContent at #Pubcon by @aleyda from @orainti
kerboo.com
47. #InternationalContent at #Pubcon by @aleyda from @orainti
You’ll need to contact them,
especially at the beginning!
#InternationalContent at #Pubcon by @aleyda from @orainti
pitchbox.com
48. #InternationalContent at #Pubcon by @aleyda from @orainti
Don’t expect the results to be
the same than in the US though
#InternationalContent at #Pubcon by @aleyda from @orainti
49. #InternationalContent at #Pubcon by @aleyda from @orainti
Because you won’t need them to be either!
#InternationalContent at #Pubcon by @aleyda from @orainti
50. #InternationalContent at #Pubcon by @aleyda from @orainti
But it’s key to understand what works or not,
how & why to replicate though!
#InternationalContent at #Pubcon by @aleyda from @orainti
seomonitor.com
51. #InternationalContent at #Pubcon by @aleyda from @orainti
To achieve success with your content in your
international search markets
#InternationalContent at #Pubcon by @aleyda from @orainti