The document outlines the steps for conducting an effective mobile SEO audit, including: 1) Understanding mobile search visibility and traffic through Google Search Console and Analytics. 2) Verifying mobile search potential and competition using keyword research tools and SEMrush. 3) Identifying mobile web optimization and popularity levels versus competitors using validation tools, URL Profiler, and technical metrics. The process provides insights to prioritize a mobile SEO strategy focused on improving visibility, traffic, and optimization.

1. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
TIPS, TOOLS & PROCESS FOR AN EFFECTIVE MOBILE SEO AUDIT

2. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
HALLO MÜNCHEN

3. SPEAKER
BLOGGER SHARER
@aleyda +aleydasolis
SEO
I’M ALEYDA SOLIS
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

4. LET’S GO TO 2011
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

5. LET’S GO TO 2011
MEH. I LITERALLY HAVE 5
MOBILE VISITS PER MONTH
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

6. LET’S GO TO 2012
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

7. LET’S GO TO 2012
THANKS BUT I HAVE ENOUGH
CHASING PENGUINS!
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

8. LET’S GO TO 2013
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

9. LET’S GO TO 2013
EFFORT IS STILL TOO HIGH VS.
THE POTENTIAL BENEFIT, SORRY!
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

10. LET’S GO TO 2014
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

11. LET’S GO TO 2014
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

12. LET’S GO TO 2014
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
WE HAD PLANNED A REDESIGN AND GOING RESPONSIVE
ANYWAY… THAT SHOULD BE GOOD ENOUGH RIGHT?

13. LET’S GO TO 2014
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
NOW I SEE THE POINT! I WILL INCLUDE A COMPLETE MOBILE
SEO AUDIT & OPTIMIZATION IN Q2 PLANS FOR 2015.

14. LET’S COME BACK TO Q1 2015
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

15. MOBILE FRIENDLINESS AS A RANKING SIGNAL
WTF! MURPHY’S LAW.
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

16. I WILL NEED TO DO THE MOBILE SEO
AUDIT & IMPROVEMENTS ASAP!
LET’S COME BACK TO Q1 2015
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI

17. IT’S OUR OPPORTUNITY TO START OPTIMIZING
FOR THE MOBILE ORGANIC SEARCH AUDIENCE
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
IT’S THE TIME FOR A MOBILE SEO ANALYSIS PROCESS

18. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
NO PROBLEM. I’M GOING TO SHOW
YOU HOW… IT’S NOT THAT HARD!
IT’S THE TIME FOR A MOBILE SEO ANALYSIS PROCESS

19. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
LET’S FOLLOW THESE FUNDAMENTAL STEPS
VERIFY YOUR
MOBILE SEARCH
POTENTIAL &
AUDIENCE
BEHAVIOR
UNDERSTAND
& MONITOR
YOUR MOBILE
SEARCH VISIBILITY
& TRAFFIC
IDENTIFY YOUR
MOBILE SEARCH
COMPETITIVENESS
AUDIT &
OPTIMIZE
YOUR MOBILE
WEB PRESENCE

20. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
UNDERSTAND YOUR MOBILE SEARCH VISIBILITY & TRAFFIC
1

21. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
WHICH ARE YOUR CURRENT TOP MOBILE SEARCH
QUERIES & PAGES IN GWT?
VOLUME,
IMPRESSIONS,
CLICKS, CTR,
POSITION

22. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
WHICH ARE YOUR CURRENT TOP MOBILE SEARCH
QUERIES & PAGES IN GWT?
ARE THESE THE SAME THAN FOR DESKTOP?

23. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
HOW DOES YOUR MOBILE & MOBILE ORGANIC
TRAFFIC BEHAVE VS. YOUR DESKTOP & TABLET ONES?
VOLUME,
TREND OVER TIME,
SEASONALITY,
CONVERSIONS,
CONVERSION
RATE

24. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
WHAT’S THE GAP BETWEEN MOBILE &
MOBILE ORGANIC TRAFFIC?

25. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
WHICH ARE THE MOST USED MOBILE DEVICES
& THEIR RELATED CONTENT & CONVERSIONS?

26. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
WHICH ARE YOUR MOST VISITED MOBILE PAGES,
MOST POPULAR PRODUCTS, CONVERSIONS & RATES
HOW ARE THESE COMPARED TO
THE ONES OF DESKTOP & TABLET?

27. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
HOW’S YOUR MOBILE TRAFFIC VS. YOUR COMPETITORS?
USE SIMILARWEB

28. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
VERIFY YOUR MOBILE SEARCH POTENTIAL
& COMPETITION
2

29. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
USE YOUR GWT QUERIES & SEMRUSH KEYWORDS TO
EXPAND WITH IDEAS & ORGANIZE THEM IN CATEGORIES
USE KEYWORDTOOL.IO
& KWFINDER.COM

30. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
VERIFY WITH GOOGLE’S KEYWORD TOOL THE SEARCH
VOLUME COMING FROM MOBILE DEVICES
SEGMENT &
SEARCH PER
KEYWORDS
CATEGORY

31. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
IDENTIFY YOUR RANKINGS FOR THESE
KEYWORDS AS WELL AS YOUR COMPETITORS
USE
SEMRUSH OR
ADVANCED WEB
RANKINGS

32. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
VERIFY HOW YOUR SITE LOOKS IN MOBILE SEARCH
RESULTS WITH CHROME MOBILE EMULATION
https://developer.chrome.com/
devtools/docs/device-mode
CHECK YOUR
OWN &
COMPETITORS LINK
POPULARITY WITH
THE MOZ
TOOLBAR

33. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
IDENTIFY YOUR MOBILE WEB OPTIMIZATION
& POPULARITY LEVEL VS. YOUR COMPETITORS
3

34. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
IS YOUR SITE MOBILE OPTIMIZED AT ALL?
START BY USING GOOGLE MOBILE TEST
& MOBILE USABILITY REPORT IN GWT.

35. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
IDENTIFY WHICH TYPE OF MOBILE SITE YOU HAVE

36. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
USE USER AGENT SWITCHERS, VALIDATORS & EMULATORS
http://mattkersley.com/responsive/
http://goo.gl/vfo9Tf

37. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
VERIFY YOUR SPEED PERFORMANCE PRIORITIZING
YOUR MOST MOBILE VISITED PAGES
USE THE SPEED
SUGGESTIONS
REPORT UNDER
BEHAVIOR IN
GOOGLE
ANALYTICS

38. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
VERIFY YOUR SPEED PERFORMANCE PRIORITIZING
YOUR MOST MOBILE VISITED PAGES
USE
GOOGLE’S
PAGE SPEED
INSIGHTS &
GTMEXTRIX

39. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
CHECK HOW THE GOOGLEBOT MOBILE “SEES”
YOUR SITE CONTENT WITH THE FETCH AS G FEATURE

40. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
USE GWT SMARTPHONE CRAWL ERRORS

41. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
SEE HOW THESE ERRORS WERE CRAWLED

42. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
DOWNLOAD & CRAWL WITH SCREAMING FROG THESE
ERROR PAGES TO SEE IF THEY STILL EXIST
SELECT THE GOOGLEBOT FOR SMARTPHONES AND CRAWL USING
THE LIST MODE, TO VALIDATE AND PRIORITIZE THEIR FIXING

43. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
DO THE SAME WITH YOUR TOP GWT MOBILE
PAGES: DOWNLOAD, CRAWL & SAVE THEM
NOW YOU
HAVE THE MOBILE
SEARCH VISIBILITY &
MAIN ON-PAGE
OPTIMIZATION
ELEMENTS

44. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
IMPORT THE CRAWLED URLS TO URLPROFILER TO
INTEGRATE MOBILE TRAFFIC & POPULARITY METRICS
URLPROFILER
RECOGNIZES YOUR
SCREAMING FROG
EXPORT FILES &
INTEGRATES WITH GA
& MOZSCAPE

45. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
SEE THE TECHNICAL, POPULARITY, MOBILE TRAFFIC &
VISIBILITY METRICS OF YOUR TOP MOBILE PAGES.

46. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
YOU CAN NOW ANSWER QUESTIONS LIKE: WHICH
PAGES HAVE A BETTER MOBILE SEARCH VISIBILITY?

47. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
HOW DOES THIS RANKING TRANSLATE TO MOBILE
TRAFFIC & CONVERSIONS?

48. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
HOW ARE THESE PAGES SEEN AND HOW OPTIMIZED
THEY ARE WHEN CRAWLED BY THE MOBILE BOT?

49. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
HOW POPULAR ARE THESE PAGES? ARE THEY LINKED?
ARE THEY SHARED IN SOCIAL NETWORKS?

50. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
DO THE SAME WITH YOUR WHOLE SITE, TAKING
ALL INTERNAL PAGES INTO CONSIDERATION
DO IT WITH
YOUR
COMPETITORS
TOO!
http://www.stateofdigital.com/easily-analyze-
competitors-mobile-seo-performance/

51. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
YOU CAN NOW PRIORITIZE, FOCUS & EXECUTE YOUR
MOBILE SEO STRATEGY BASED ON THESE CRITERIA
YOUR
CURRENT
MOBILE
VISIBILITY &
TRAFFIC
YOUR
COMPETITORS
PERFORMANCE
YOUR
TECHNICAL
OPTIMIZATION
& POPULARITY
LEVEL
YOUR
MOBILE
SEARCH
POTENTIAL &
AUDIENCE
BEHAVIOR

52. #MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI
NOW IS YOUR TIME TO OWN MOBILE
WHO SAID MOBILE SEO AUDIT?

53. DANKE #SMX MÜNCHEN!
#MOBILESEO AT #SMX MUNCHEN BY @ALEYDA FROM @ORAINTI