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UNLOCK THE
POWER OF
ZERO-PARTY
DATA WITH
CONVERTML
convertml.ai
Limited data access
post-GDPR & CCPA
Decline in third-party
cookie efficacy
Increased complexity in
tracking cross-channel
behavior
1 Overcoming Marketers'
Hurdles with Zero-Party
Data
convertml.ai
Forrester reports 27%
uncertainty in using zero-party
data
34% lack confidence in
integrating it into their broader
data strategy
90% of marketing firms plan to
capture zero-party data in
2022
The Rise of Zero-Party
Data and Marketers'
Dilemmas
2
convertml.ai
Coined by Forrester in
2022
Data willingly shared
by individuals with
businesses
Empowers individuals
with autonomy over
shared information
Defining Zero-Party
Data and Its Significance
3
convertml.ai
Designing short, relevant,
and non-invasive surveys
Incentivizing participation
with discounts, prizes, or
coupons
Using Typeform for quality
zero-party data collection
Maximizing the Value of
Zero-Party Data
4
convertml.ai
Challenges with multiple
tools in the stack
Importance of one-click
integration tools
Time for ConvertML a
seamless integration
tool with array of
analysis!
Simplifying Data
Integration for Marketers
5
convertml.ai
6
=
Zero-Party
Data +
Integration
Tool +
Predictive
Modeling
Customer
Retention
Time to Win!
Let's Get
Started.
Join ConvertML & Unlock the Power of
Zero-Party Data with ConvertML
convertml.ai

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Unlock the Power of Zero-Party Data with ConvertML.pdf