Predictive customer insights platform seamlessly combines qualitative and quantitative data, offering Qual+Quant analysis, Zero Party Data insights, and code-free simplicity. Discover a smarter way to understand customer behavior. Pre-built connectors and open to 100+ integrations. Try ConvertML today.
2. Limited data access
post-GDPR & CCPA
Decline in third-party
cookie efficacy
Increased complexity in
tracking cross-channel
behavior
1 Overcoming Marketers'
Hurdles with Zero-Party
Data
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3. Forrester reports 27%
uncertainty in using zero-party
data
34% lack confidence in
integrating it into their broader
data strategy
90% of marketing firms plan to
capture zero-party data in
2022
The Rise of Zero-Party
Data and Marketers'
Dilemmas
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4. Coined by Forrester in
2022
Data willingly shared
by individuals with
businesses
Empowers individuals
with autonomy over
shared information
Defining Zero-Party
Data and Its Significance
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5. Designing short, relevant,
and non-invasive surveys
Incentivizing participation
with discounts, prizes, or
coupons
Using Typeform for quality
zero-party data collection
Maximizing the Value of
Zero-Party Data
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6. Challenges with multiple
tools in the stack
Importance of one-click
integration tools
Time for ConvertML a
seamless integration
tool with array of
analysis!
Simplifying Data
Integration for Marketers
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