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1. Surveys
Bore
People.
THE HARSH TRUTH!

2. We interviewed
marketing experts and
customers separately
to understand both
perspectives.

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Here’s what the
marketers told us:
“Sure, survey data is vital to our efforts in
understanding customers. But we’ve been
having low response rates lately.”
“Though we have chunks of data coming in
through surveys, we’re unsure of how to
use them along with other collected data.”
“There's a gap between analysis and
decision-making. We need a better way to
leverage all the data we’re sitting on.”
“We’re able to get customers to take our
surveys. But we’re facing challenges in
making the best use of them.”

4. Customers’ opinions
of surveys:
1
“Boring. It’s always the same question
rephrased in 10 different ways.”
2
“The last survey I left halfway through was
simply irrelevant. I had some concerns to
share, but there was no such option.”
3
“I have completed a few surveys, but the
longer ones are undoable.”
4
“Sometimes, it’s like talking to a wall. We
take the time to complete the survey but
are companies listening to us?”

5. Marketers! The way to
get customers to
complete surveys is to:
TELL CUSTOMERS UP-FRONT
WHAT THEY SHOULD EXPECT
1
BE CREATIVE IN DESIGNING THE
SURVEY.
2
KEEP THE SURVEY SHORT AND TO
THE POINT.
3
CARE FOR YOUR CUSTOMERS
AND CONNECT WITH THEM!
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ConvertML Turns
Marketers into Magicians!
No more tool juggling! ConvertML’s one-click
integration adds survey data along with 100s of other
data sources as part of your comprehensive dataset.
All of this in seconds!
Code-free tool armed with predictive modeling,
enabling dynamic mix of historical and recent data,
encompassing surveys and a blend of quantitative
and qualitative insights.
Never let them go! ConvertML empowers user-level
targeting and insights, guiding you and your team in
crafting effective retention strategies for at-risk
customers.
Go all in with the Fully Monty! Uncover profound
insights into customer behavior, allowing you to
concentrate efforts on boosting engagement and
enhancing customer experience.

7. PARTNER
www.convertml.ai
Let’s Connect
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