The document discusses aligning sales and marketing through the use of data. It notes that 52% of companies surveyed are struggling with sales and marketing alignment. The biggest challenges to alignment are different metrics, data in different systems, and poor handoffs between sales and marketing. The presentation outlines five keys to improving alignment: coordinating marketing to sales handoffs, transparency and communication, aligning metrics, and defining success. It advocates for using data to segment accounts and contacts, prioritize targets based on intent signals, and tie engagement activities to accounts and contacts for improved targeting and reporting.
Demandbase + InsideView + DemandMatrix: Together, The Most Complete B2B Go-to...Demandbase
The best just got better! Demandbase has signed definitive agreements to acquire InsideView and DemandMatrix and created the Demandbase One B2B Go-To-Market Suite. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud for one unified place for your entire Go-to-Market organization to work in concert.
Demandbase One provides the most valuable data available for a comprehensive understanding of accounts, the decisioning to engage the right accounts and people with the right message at the right time, and the delivery capabilities to take action across multiple channels.
Join Gabe Rogol, CEO Demandbase, Umberto Milletti, CEO InsideView, and Meetul Shah, CEO DemandMatrix, on May 6th as they present:
How B2B go-to-market is evolving and the need for new solutions
The one-stop shop for all aspects of B2B data
Our deeper focus on sales intelligence
The most complete B2B Go-To-Market Suite
Are you working on your territory assignments and realizing you don’t have the right data? Has EOY budget planning been a nightmare? Are you worried about your marketing programs not reaching the right people?
If you answered yes to any of the above, then watch this webinar, Confessions of a Professional Data User: Starting 2022 on the Right Foot where Demandbase’s Adam Perry and Asher Mathew will share their insights on setting up your data for success in 2022.
In this webinar you’ll learn how to:
Bring together the five critical components of data for success: firmographics, technographics, intent, account identification, and contacts.
Identify, understand, and engage the right buyers at the right companies
And because we never want you to walk away from a webinar empty handed – we’ll share actual steps to build your bench for your data projects in 2022.
Getting Started & Accelerating ABM with Drupal & AcquiaAcquia
For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?
Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.
A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.
In this webinar we will cover:
- How to get started with ABM the right way — and the tools you need to get the job done
- How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
- How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns
Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.
Fire-Breathing ABM: Orchestrating Target Account Plays “In-Fuze-d” With Rich ...G3 Communications
Access the full webcast here: https://dg-r.co/2L4TQyj
This webinar, featuring Ken Evans, Senior Director of Marketing Operations of Fuze, and John Steinert, CMO of TechTarget, showcases how a leading player in the unified communications space (UCaaS) has accomplished this by infusing real purchase intent insight into its operations as both a shared foundation for better collaboration and fuel for enhanced sales and marketing performance.
In the presentation you will learn how to:
• Think pragmatically about what it takes to achieve ongoing alignment;
• Organize around a mutually agreed view of the truth;
• Identify and penetrate accounts based on rich ICP detail, assigned rep-specific inroads and critical activity insights;
• Diagram specific plays to engage key buyer personas based on intent to purchase more effectively; and
• Arm sales teams with “on the go” insights to make smarter decisions and drive more productive conversations.
Account Based Marketing + Account Based Sales Development = ABFMLora Kratchounova
Learn how to put ABM + ABSD into Account Based Funnel Management (ABFM) practice. Highlights from my recent talk at the American Marketing Association/ Boston. Discover how you can flex ABFM to become an integrated and seamless flow between marketing, sales and customer success to land and expand the accounts that matter the most to your business.
How to Create a More Customer-Focused Commerce ModelPerficient, Inc.
As technology seeps into every corner of our daily lives, both consumers and B2B buyers readily turn to digital commerce to find exactly what they need. And, their expectations for companies to deliver top-notch experiences grow higher by the day. While some businesses have upped their game, others are struggling to respond and digitally transform to meet these expectations.
Guest speaker, Anjali Yakkundi, an analyst with Forrester, and Steve Gatto, Perficient Digital’s Commerce & DX specialist, delivered an informative session in which they explored three ways customer experiences are changing within commerce business models. They covered:
-The key factors to help transform your customer experience
-The importance of customer identity across all go-to-market strategies and channels
Demandbase + InsideView + DemandMatrix: Together, The Most Complete B2B Go-to...Demandbase
The best just got better! Demandbase has signed definitive agreements to acquire InsideView and DemandMatrix and created the Demandbase One B2B Go-To-Market Suite. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud for one unified place for your entire Go-to-Market organization to work in concert.
Demandbase One provides the most valuable data available for a comprehensive understanding of accounts, the decisioning to engage the right accounts and people with the right message at the right time, and the delivery capabilities to take action across multiple channels.
Join Gabe Rogol, CEO Demandbase, Umberto Milletti, CEO InsideView, and Meetul Shah, CEO DemandMatrix, on May 6th as they present:
How B2B go-to-market is evolving and the need for new solutions
The one-stop shop for all aspects of B2B data
Our deeper focus on sales intelligence
The most complete B2B Go-To-Market Suite
Are you working on your territory assignments and realizing you don’t have the right data? Has EOY budget planning been a nightmare? Are you worried about your marketing programs not reaching the right people?
If you answered yes to any of the above, then watch this webinar, Confessions of a Professional Data User: Starting 2022 on the Right Foot where Demandbase’s Adam Perry and Asher Mathew will share their insights on setting up your data for success in 2022.
In this webinar you’ll learn how to:
Bring together the five critical components of data for success: firmographics, technographics, intent, account identification, and contacts.
Identify, understand, and engage the right buyers at the right companies
And because we never want you to walk away from a webinar empty handed – we’ll share actual steps to build your bench for your data projects in 2022.
Getting Started & Accelerating ABM with Drupal & AcquiaAcquia
For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?
Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.
A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.
In this webinar we will cover:
- How to get started with ABM the right way — and the tools you need to get the job done
- How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
- How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns
Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.
Fire-Breathing ABM: Orchestrating Target Account Plays “In-Fuze-d” With Rich ...G3 Communications
Access the full webcast here: https://dg-r.co/2L4TQyj
This webinar, featuring Ken Evans, Senior Director of Marketing Operations of Fuze, and John Steinert, CMO of TechTarget, showcases how a leading player in the unified communications space (UCaaS) has accomplished this by infusing real purchase intent insight into its operations as both a shared foundation for better collaboration and fuel for enhanced sales and marketing performance.
In the presentation you will learn how to:
• Think pragmatically about what it takes to achieve ongoing alignment;
• Organize around a mutually agreed view of the truth;
• Identify and penetrate accounts based on rich ICP detail, assigned rep-specific inroads and critical activity insights;
• Diagram specific plays to engage key buyer personas based on intent to purchase more effectively; and
• Arm sales teams with “on the go” insights to make smarter decisions and drive more productive conversations.
Account Based Marketing + Account Based Sales Development = ABFMLora Kratchounova
Learn how to put ABM + ABSD into Account Based Funnel Management (ABFM) practice. Highlights from my recent talk at the American Marketing Association/ Boston. Discover how you can flex ABFM to become an integrated and seamless flow between marketing, sales and customer success to land and expand the accounts that matter the most to your business.
How to Create a More Customer-Focused Commerce ModelPerficient, Inc.
As technology seeps into every corner of our daily lives, both consumers and B2B buyers readily turn to digital commerce to find exactly what they need. And, their expectations for companies to deliver top-notch experiences grow higher by the day. While some businesses have upped their game, others are struggling to respond and digitally transform to meet these expectations.
Guest speaker, Anjali Yakkundi, an analyst with Forrester, and Steve Gatto, Perficient Digital’s Commerce & DX specialist, delivered an informative session in which they explored three ways customer experiences are changing within commerce business models. They covered:
-The key factors to help transform your customer experience
-The importance of customer identity across all go-to-market strategies and channels
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Proven ABM Campaigns To Engage And Convert Your Target AudienceG3 Communications
Watch this #Bii17 Webinar on demand: http://dg-r.co/2vG5ZS5
This session by Andre Yee explains how ABM is changing the landscape of demand generation by focusing on engaging and converting the right accounts.
Drilling Down Into Big Data to Manage Variable Incentive RisksProformative, Inc.
As a CFO, you are accustomed to checking ratios in regards to expenses, COGS, net income and more. Comparing ratios from publicly available information is a key part of the monthly, quarterly and annual review of firm performance. Some information, however, is not as easily visible when peer comparisons are being made. Take the over $800 billion spent annually on sales compensation. Visibility to variable compensation ROI is hard for companies to measure, let alone drawing comparisons against the marketplace. For example:
- Do you know what percentile you are paying your sales reps compared others in your industry?
- How does your quota setting practices match up to your industry peers?
- What is the optimal compensation plan for your industry?
This session will share new insights into how companies are leveraging empirical big data from Xactly to check their plans, spending levels, and performance to analyze benchmark internal performance against the peers.
Speaker: Marisa Massie, Controller, Bazaarvoice
Presentation delivered at ProformaTECH 2014 - http://www.proformatech.com
Track: Change Anticipation & Readiness | Session: 3
TIBCO: Elevating Revenue Performance with a B2B Customer Data PlatformLattice Engines
As the world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra.
At SiriusDecisions Summit, TIBCO spoke about how they created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to generate increased engagement and greater pipeline within their target accounts.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
With consumers now communicating with each other and brands through an increasing number of channels, it is essential that marketers and IT are properly integrated to ensure that customers are addressed with consistent messages and offers, whatever the channel
Annual b2b marketing data benchmark report 2015Toni Wijaya
The marketing database sits at the heart of this machine and now has an inextricable linkage to your success in building interest, driving engagement and ultimately creating revenue. While enhanced analytics are increasingly seen as a key tool to identifying new sales opportunities and improving efficiency, so much of your success as marketers still boils down to how well your contact and company data is maintained, and how well it aligns with your go-to-market strategy. More than ever, you are measured by your ability to serve up content that helps customers prioritize and accelerate through the buyer journey. But you have to make sure there is a good fit for your offerings and a valid person on the other end of the line. Your relationship with your sales teams and your CEO depends on it.
Search is the Tip of the Spear for Your B2B eCommerce StrategyLucidworks
With ecommerce experiencing explosive growth, it seems intuitive that the B2B segment of that ecosystem is mirroring the same trajectory. That said, B2B has very different needs when it comes to transacting with the same style of experiences that we see in B2C. For instance, B2B ecommerce is about precision findability, whereas B2C customers can convert at higher rates when they’re just browsing online. In order for the B2B buying experience to be successful, search needs to be tuned to meet the unique needs of the segment.
In this webinar with Forrester senior analyst Joe Cicman, you’ll learn:
-Which verticals in B2B will drive the most growth, and how machine-learning powered personalization tactics can be deployed to support those specific verticals
-Why an omnichannel selling approach must be deployed in order to see success in B2B
-How deploying content search capabilities will support a longer sales cycle at scale
-What the next steps are to support a robust B2B commerce strategy supported by new technology
Speakers
Joe Cicman, Senior Analyst, Forrester
Jenny Gomez, VP of Marketing, Lucidworks
Engagio & VersionOne - ABM Program of the YearEngagio
Get an inside look at SiriusDecisions’ ABM Program of the Year winner. Join Peter Herbert, VP Marketing at VersionOne, and Jon Miller, CEO & Cofounder of Engagio, as they reveal what it takes to orchestrate a winning program.
Download the Clear and Complete Guide to Account Based Marketing at Engagio.com/abm-guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
DemandMatrix tells you which accounts are using whatever hardware and software matters to you. Your products, the products of your competitors or complimentary products of current or potential alliance partners. With APIs, DemandMatrix can provide you with a continuous data feed or exchange data with your CRM or use the DemandMatrix platform for queries, modeling, and list-pulls.
A New Era of addressable entertainment and DTC platforms is emerging, expanding media publishers, networks and operators expansive advertising product portfolio, creating challenges for media buyers as to where to spend their ad budgets and wht to expect in terms of real business outcome ROI.
Webinar - Become a smarter B2B revenue team with Account-based ExperienceDemandbase
Smart revenue teams today have the deep, rich insights to spot opportunities very early in the buying cycle. Learn what ABX is and why it's important and how to get started?
AUBG Lecture - Data & Analytics - Importance of data.pptxYasen4
Lecture at the American University in Bulgaria talking about the concept of the T-shaped marketer and the importance of data in making informed decisions.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
More Related Content
Similar to Data Champions League: Winning Strategies for B2B Success
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Proven ABM Campaigns To Engage And Convert Your Target AudienceG3 Communications
Watch this #Bii17 Webinar on demand: http://dg-r.co/2vG5ZS5
This session by Andre Yee explains how ABM is changing the landscape of demand generation by focusing on engaging and converting the right accounts.
Drilling Down Into Big Data to Manage Variable Incentive RisksProformative, Inc.
As a CFO, you are accustomed to checking ratios in regards to expenses, COGS, net income and more. Comparing ratios from publicly available information is a key part of the monthly, quarterly and annual review of firm performance. Some information, however, is not as easily visible when peer comparisons are being made. Take the over $800 billion spent annually on sales compensation. Visibility to variable compensation ROI is hard for companies to measure, let alone drawing comparisons against the marketplace. For example:
- Do you know what percentile you are paying your sales reps compared others in your industry?
- How does your quota setting practices match up to your industry peers?
- What is the optimal compensation plan for your industry?
This session will share new insights into how companies are leveraging empirical big data from Xactly to check their plans, spending levels, and performance to analyze benchmark internal performance against the peers.
Speaker: Marisa Massie, Controller, Bazaarvoice
Presentation delivered at ProformaTECH 2014 - http://www.proformatech.com
Track: Change Anticipation & Readiness | Session: 3
TIBCO: Elevating Revenue Performance with a B2B Customer Data PlatformLattice Engines
As the world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra.
At SiriusDecisions Summit, TIBCO spoke about how they created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to generate increased engagement and greater pipeline within their target accounts.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
With consumers now communicating with each other and brands through an increasing number of channels, it is essential that marketers and IT are properly integrated to ensure that customers are addressed with consistent messages and offers, whatever the channel
Annual b2b marketing data benchmark report 2015Toni Wijaya
The marketing database sits at the heart of this machine and now has an inextricable linkage to your success in building interest, driving engagement and ultimately creating revenue. While enhanced analytics are increasingly seen as a key tool to identifying new sales opportunities and improving efficiency, so much of your success as marketers still boils down to how well your contact and company data is maintained, and how well it aligns with your go-to-market strategy. More than ever, you are measured by your ability to serve up content that helps customers prioritize and accelerate through the buyer journey. But you have to make sure there is a good fit for your offerings and a valid person on the other end of the line. Your relationship with your sales teams and your CEO depends on it.
Search is the Tip of the Spear for Your B2B eCommerce StrategyLucidworks
With ecommerce experiencing explosive growth, it seems intuitive that the B2B segment of that ecosystem is mirroring the same trajectory. That said, B2B has very different needs when it comes to transacting with the same style of experiences that we see in B2C. For instance, B2B ecommerce is about precision findability, whereas B2C customers can convert at higher rates when they’re just browsing online. In order for the B2B buying experience to be successful, search needs to be tuned to meet the unique needs of the segment.
In this webinar with Forrester senior analyst Joe Cicman, you’ll learn:
-Which verticals in B2B will drive the most growth, and how machine-learning powered personalization tactics can be deployed to support those specific verticals
-Why an omnichannel selling approach must be deployed in order to see success in B2B
-How deploying content search capabilities will support a longer sales cycle at scale
-What the next steps are to support a robust B2B commerce strategy supported by new technology
Speakers
Joe Cicman, Senior Analyst, Forrester
Jenny Gomez, VP of Marketing, Lucidworks
Engagio & VersionOne - ABM Program of the YearEngagio
Get an inside look at SiriusDecisions’ ABM Program of the Year winner. Join Peter Herbert, VP Marketing at VersionOne, and Jon Miller, CEO & Cofounder of Engagio, as they reveal what it takes to orchestrate a winning program.
Download the Clear and Complete Guide to Account Based Marketing at Engagio.com/abm-guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
DemandMatrix tells you which accounts are using whatever hardware and software matters to you. Your products, the products of your competitors or complimentary products of current or potential alliance partners. With APIs, DemandMatrix can provide you with a continuous data feed or exchange data with your CRM or use the DemandMatrix platform for queries, modeling, and list-pulls.
A New Era of addressable entertainment and DTC platforms is emerging, expanding media publishers, networks and operators expansive advertising product portfolio, creating challenges for media buyers as to where to spend their ad budgets and wht to expect in terms of real business outcome ROI.
Webinar - Become a smarter B2B revenue team with Account-based ExperienceDemandbase
Smart revenue teams today have the deep, rich insights to spot opportunities very early in the buying cycle. Learn what ABX is and why it's important and how to get started?
AUBG Lecture - Data & Analytics - Importance of data.pptxYasen4
Lecture at the American University in Bulgaria talking about the concept of the T-shaped marketer and the importance of data in making informed decisions.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
Similar to Data Champions League: Winning Strategies for B2B Success (20)
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesDemandbase
In today’s competitive landscape, aligning marketing and sales teams is not just necessary for growth it’s necessary for survival.
Account-based strategies help bridge the historical divide between the two teams by ensuring marketing efforts are directly supporting sales goals, leading to more efficient resource use, improved customer experiences, and ultimately, increased revenue.
Join this interactive webinar with guest speaker Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they reveal the latest research from Forrester, showcased at the ‘2024 B2B Summit North America’ along with practical tips for uniting sales and marketing teams from the inside out.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated.
In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever.
In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience.
Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
Demandbase on Demandbase Story
In this webinar, Hannah Jordan, Senior Digital Marketing Manager at Demandbase will showcase top advertising plays tailored to each stage of the buyer's lifecycle. From awareness to decision-making, you'll learn how to effectively engage your target audience with creativity.
Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency.
Key Takeaways:
* Understand how to map advertising strategies to different stages of the buyer’s journey
* Learn about the latest released features in 2024 within Demandbase Advertising Platform
* Gain insights from real-world examples and use cases
* Enhance your ability to craft targeted, effective, and engaging marketing campaigns
Winning Target Accounts in a Cookieless EraDemandbase
Amidst the ongoing transformations in digital advertising, advertisers’ consistently wonder what to do after third-party cookies are gone?
An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.
The Reports Your CMO Wants to See (OpsStars)Demandbase
In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024.
Attendee takeaways:
Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter.
RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies.
Actionable Insights: Discover innovative strategies to turn your analytics into strategic action.
Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.
Presented by: Ashley Long &
Jon Miller from Demandbase
Revolutionize Financial Services with AI-driven intent + SFMC JourneysDemandbase
Welcome to the world of digital transformation for financial services, where cutting-edge technologies are reshaping customer journeys, demand generation, and scoring strategies. In this era of innovation, we dive into the realm of SFMC journeys, leverage the power of Demandbase intent, and simplify scoring buckets to fuel your organization’s growth and success.
With SFMC (Salesforce Marketing Cloud) journeys, we unlock the potential to create personalized and seamless experiences for your customers. By mapping out intricate paths, we guide individuals through tailored interactions, nurturing them at every step of their financial journey. Whether it’s onboarding, cross-selling, or retention, SFMC journeys empower you to deliver the right message to the right audience at the right time.
But what if you could take it a step further?
Enter Demandbase intent, a game-changer in B2B marketing. By harnessing intent data, we gain unprecedented insights into your target accounts’ interests and behaviors. This powerful tool allows us to prioritize and engage high-intent prospects, accelerating your sales pipeline and driving revenue growth.
Of course, in the realm of financial services, not all customers are created equal. That’s where easy scoring buckets come into play. By simplifying the scoring process, we categorize prospects based on their engagement, propensity to convert, and lifetime value. With this data-driven approach, we enable your sales teams to focus their efforts where they matter most, optimizing resources and boosting conversion rates.
Now, imagine the possibilities that arise from this seamless integration of SFMC journeys, Demandbase intent, and easy scoring buckets. The result? A digital transformation that revolutionizes the way financial services connect with their customers. From personalized experiences to data-driven targeting, your organization becomes a catalyst for growth and a trailblazer in the industry.
So, are you ready to embark on this transformative journey? Together, we’ll navigate the complexities of digital transformation, unlocking the true potential of your financial services organization and shaping the future of customer engagement. Let’s embark on this exciting adventure and redefine what’s possible in the world of finance.
Nothing Works Anymore: Why B2B Needs A New PlaybookDemandbase
Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics.
In this session, Jon Miller, CMO of Demandbase and former cofounder of Marketo and CEO at Engagio, will share his new playbook filled with account-based techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad dad jokes as well.
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...Demandbase
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.
A Marketers Tale: How ABM Was Successfully Launched at ThalesDemandbase
Thales’ Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization.
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptxDemandbase
Prior to the current economic downturn, B2B companies turned to account-based marketing and Smarter GTM™ as a better way to do things.
These forward thinking companies were looking to be better informed, more targeted and more efficient and effective. Smarter GTM™ and ABM was viewed as the modern approach — a best practice to drive growth, yet still seen as a “nice to have” by many.
But in today’s world — a world that has been shaken by a global pandemic, labour shortages, inflation, war, and economic uncertainty — organisations’ resources have been stretched and depleted. ABM is no longer the fastest path to growth, but essential for survival.
In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder, and he’ll share practical ABM tips and best practices based on Demandbase’s own secret sauce.
You will learn:
What it’s going to take in 2023 to create alignment between marketing and sales
How to empower your sales and business development teams to sell more
Tips on how to help your marketing team generate sufficient amounts of pipeline with less investment
How to Adjust Your GTM Strategy When Things Don’t Go to Plan Demandbase
In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut, what then?
Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot your GTM strategy when things don’t go to plan (do they ever?). They’ll share how to:
Reevaluate your focus - know what to look for and what to adjust
Balance and measure multiple GTM strategies
Make sure you’re investing in the right places
Leverage intent data to improve the efficiency and effectiveness
Use orchestration to your advantage (less manual, mundane tasks = more time)
Stop spamming and get relevant with Smarter GTMDemandbase
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction with your customers and potential buyers. It wastes your time and money and annoys the buyers you were hoping to impress.
Focusing on the customer buying experience is more important than ever. In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand for personalised, relevant experiences.
In this webinar, we shall provide real-life examples of how Sales & Marketing teams are delivering personal, relevant and timely messages to their buyers.
How to Reach and Influence Key Decision Makers_Final.pdfDemandbase
ZS, a global technology and consulting firm, had one big problem: executive awareness.
To tackle this problem, ZS partnered with B2B demand marketing agency Quarry to launch a 1:Few ABM campaign aimed at reaching executive change-makers at top client accounts.
Hear from ZS and Quarry on how they cultivated executive relationships, achieved 100% engagement at top accounts, and built their brand awareness.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models