Drumroll, please! The big reveal from last week's quiz is just a swipe away. Buckle up for the aha moment!

1. B. SUDDEN CHURN
C. BOTH EQUALLY CHALLENGING
A. GRADUAL CHURN
D. IT DEPENDS ON INDUSTRY
ML
ML
THE CONVERT
THE CONVERT
WHICH TYPE OF CHURN IS MORE
CHALLENGING TO DETECT: GRADUAL
CHURN OR SUDDEN CHURN?

2. THE ANSWER IS......

3. Gradual churn is
more challenging!
Detecting gradual churn can be more
challenging than sudden churn due to the
subtlety of its indicators. While sudden churn
often manifests through clear and immediate
actions, independent of the type of industry,
gradual churn involves a slow decline in
customer engagement over time.

4. Gradual churn is characterized by subtle
changes, such as decreased usage, fewer
interactions, or a gradual decline in customer
satisfaction. These nuances require
sophisticated analytics to identify patterns
and trends, making it akin to detecting a
fading friendship where the signs are not
always apparent.
Subtle Nature of Gradual Churn

5. More Factors
Gradual churn can be influenced by various
factors, such as evolving customer needs,
increased competition, or changes in market
trends. These multifaceted influences make it
challenging to pinpoint a single cause or trigger
for gradual churn.

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YOUR PREDICTIVE CHURN