1. The document discusses collaborative data governance and how GDPR compliance is just the beginning of ensuring trust and transparency with personal data. It provides an overview of the potential costs of non-compliance and challenges of meeting GDPR deadlines. 2. A demo is described that shows how an organization can achieve GDPR compliance through finding opt-in data, integrating it into a customer 360 view, and being able to prove consent and enable data access and portability. 3. The demo highlights benefits for business through increased revenue and customer intimacy, and for IT through lower costs and faster design, while ensuring compliance.

1. 1
©2017 Talend
Collaborative Data Governance:
GDPR is Only the Beginning
Darren Brunt and Jean-Michel Franco - Talend
Know your data Reconcile & Remediate Foster accountability Open your dataAnonymize

2. 2
• Jean-Michel Franco, X2 years old, passionate about running
• Sr Director for Data Governance Products at Talend
• 2X experience in data management
• Engaged citizen in a data driven world (@jmichel_franco)
Let’s talk about personal data
What I want to share
Want to know More ? • Ask Google for my Physical/Digital journeys
• Ask Garmin for my physical & Experian for my financial health
• Ask Amazon for my buying & Waze for my driving behavior
• Ask Facebook for my personal & LinkedIn for my professional details
But don’t ask my doctor, he has taken the Hippocratic Oath

3. 3
Beyond GDPR: it’s all about Trust and Transparency
BREAKING NEWS
Data Leaks
Equifax breach exposed data for 143
million consumers
Last year’s privacy fines would be 79
times higher under GDPR
Dieselgate forces German carmakers
to rethink their future
, Privacy Violations and Data Flaws
Data Governance is no more an option

4. 4
Potential cost of for
non compliance
GDPR starts in 220 days: Will you be ready?
4%
of global
revenue
Budget devoted
to data protection
0.004%
of global
revenue
50%
won’t meet
deadline
The pressure
is on IT
Source: European Commission, TeachPrivacy, Gartner

5. 5
Goal
Inventory your personal data
Track and Trace
Protect your data
Establish policies
Engage your workforce
Open your Data to your data subjects
What does GDPR mean for your
Data Management practices?

6. 7
ACME
Business Goals (LOB)
• Increase Winter sales by $3M
through personalization
campaign
• Needs to be done in 2 weeks
IT Concerns (IT)
• Need a Customer 360° view
• Propagate opt-ins across
customer apps
• Time to market (normally 8
weeks)
Risk Concerns (DPO)
• Need for a GDPR Privacy
Impact Assessment (Art 35)
• Consider opt-in consent (Art 7)
• Deliver proof of consent (Art 7)
and data portability (Art 20)
GDPR Demo
Personalizing Customer Online Experience in a compliant way

7. 8
How to achieve compliance?
1. Find the opt-in data
Marketing
App
MobileCRM
Data Lake
Customer Portal
MDM
3. Propagate across customer
facing systems
2. Integrate into the Customer
360° view
4. Deliver proof of consent and
data portability

8. 9
Demo Part 1: Getting the IT system ready for GDPR
Metadata
Manager
Talend
MDM
Where can I
find the
opt-in data ?
How can I share
opt-ins across all
customer facing systems ?
IT architect
Know where your data is and deliver it across systems

9. 10
Demo Part 2: Reclaiming the Opt-in Data
Self-Service
Data Preparation
MDM Platform
Data
Stewardship
MDM Platform
Combine people and processes for end-to-end governance

10. 11
Demo Part 3: Answering a customer claim
MDM Data Platform
How can I prove opt-in
consent?
Data Protection Officer
Audit trail down to the finest grain

11. 12
Demo Part 4: Enabling data access and portability
MDM Data Platform
How can I review and port my
personal data?
Data Subject
Leverage governed data as a single, consistent source of personal information

12. 13
Business Benefits
• Faster time to market
• Increased revenue
• Customer Intimacy
DPO Benefits
• Compliance
• Trust
• Governance
ACMEGDPR Demo
Personalizing Customer Online Experience in a compliant way
IT benefits
• Lower Costs
• Faster Design
• Reclaim shadow IT

13. 14
Save the Children UK ensures the information they
have on each donor is as accurate to meet GDPR
compliance and make sure donors know where their
money is going and keep giving.
Reduced data-import
times by 60 %

14. 15
What’s next in your GDPR journey?
• Get our White Paper
• Self-assess your readiness: http://talend.gdprevaluation.com/
• Populate your data inventory
• Set accountabilities & orchestrate collaborative data governance
• Modernize your platforms and practices for data management

15. 16
©2017 Talend
Collaborative Data Governance:
GDPR is Only the Beginning
Darren Brunt and Jean-Michel Franco - Talend
Know your data Reconcile & Remediate Foster accountability Open your dataAnonymize