The document provides a brief for creating video content for a staff awards ceremony. It outlines key deliverables including a title sequence, interviews with award recipients, and recording the ceremony. The brief contains important information like deadlines, award categories, and the client's requested format. It also provides opportunities for the students to improve skills like planning, public speaking, correspondence, directing, and experience working on a multi-camera production.

1. Unit 5: Working to a Brief in the Creative Media Industries
November 2nd 2016
Task Two. Part A.
 Identify key information from the brief
 Create a list of questions to ask the client about the brief
 Record recommendations you would suggest to the client
 Identify the opportunities the brief provides
Clients brief – letter from pat
Key information – deadline and what you have to do
Record recommendations – what ideas would you suggest to the client
Opportunity – multi cam production, showing work to hundreds of people.
Identify Key Information From The Brief
Despite the brief being fairly short, there is a large amount of information on it.
The brief starts with a vital piece of information, ‘Dear Level 3 Creative Media
Students’ this lets the reader know whom the brief is intended for. The first
paragraph contains the name and date of the event that the content needs to be
created for and the rest of the top half of the page contains the different types of
awards available and a rough estimate of how many awards will be in each
category, which is helpful for planning how many people need to be interviewed for
the interview segments.
The second half of the document contains who the client is and what she wants the
media students to do. It also contains a deadline which is important to include if the
client wants it to be met and towards the bottom of the page there is a sentence
that notifies the reader that the ideas for the structure and format need to be
presented prior to production, which is a useful as it doesn’t allow the students to
get off track with what the client wants.

3. List Of Questions To Ask The Client
 How long does the title sequence have to be?
 How long is the awards ceremony?
 How many long service staff members will there be?
 How many retirees will there be?
 What style do you want the title sequence to be in?
 What structure do you want the title sequence to be?
 What is the budget?
 How long do the interviews have to be?
 What time does the event start and end?
 What style do you want the interviews to be?
 Where is the awards ceremony taking place?
 What is the target audience for the event?
 How do we contact you? (Pat Squires)
 Do you have any requirements for equipment being used?
 Will there be rehearsals prior to the event?
Ideas For The Title Sequence
1
My first idea for the staff awards title sequence is a formal look at the college itself.
The title sequence will open with an establishing shot of the exterior of the college
and will feature a series of shots of the inside of the college that will all link together
with a series of fades. The title sequence will last for approximately 30 seconds.
Multiple light graphics will be layered over the shots of the college and will give the
impression that the graphics are leading the way through the shots.
Examples of the graphics I want to use during the shots of the college are used in
the EMA’s opening sequence.

4. In the European Music Awards 2008
(https://www.youtube.com/watch?v=YZwvi69cdZU) opening sequence graphics
soar over the city of Liverpool and highlight the cities landmarks. I wish to
incorporate this idea by having graphics soar through the college and highlight
features in the college that are beneficial for students because of the staff
members that run them, such as the sports facilities, hub, canteen, classrooms and
front desk. The colours of the light graphics will be purple, red, orange, yellow and
blue (college colours).
In the final scene of the title sequence the light graphics will form the words ‘City of
Westminster College Staff Awards’, as demonstrated in the pictures above from
the BBC Music Awards title sequence
(https://www.youtube.com/watch?v=yvRLPa0elZE).
I wish to use an instrumental pop music piece as I think it will be appropriate for the
age group and target audience of the event and as the music will be popular, the
majority of the audience will hopefully like it.
2
My second idea for the title sequence is a documentary style look at the City of
Westminster College. The sequence will open with an establishing shot of the
exterior of the college building and the camera will pan and go inside the college
via the front doors and move through the college as if it was through a students
eyes. The shots will include action shots of members of staff doing their job roles,
for example, teaching, cleaning and cooking. The video will be fairly fast paced to
keep the viewers engaged; I will use jump cuts and a variety of shots to achieve
this. The title sequence will be around 1 minute long. The title sequence will
showcase the college’s staff by featuring clips of the staff members demonstrating
their trades. I feel as though this approach will be the most relatable and real way

5. of showing what the college is truly like. For music, I will use an upbeat
instrumental pop track, as lyrics will draw away from what is happening in the
video. As the song will be pop, most of the audience will like the song and as the
song is upbeat it will add emphasis and reflect the positive spirits of the staff
members that work at the City of Westminster College.
3
My third idea for the title sequence will feature the host of the event walking
through the main areas of the college that the staff work and act as if they are on
their way to the award ceremony. It will be a mixture of POV and action shots of
the host. The host will be acting, as the video will be completely staged. A similar
approach has been used in Ant and Dec’s Saturday Night Takeaway
(https://www.youtube.com/watch?v=AhmGsJKfpZY). I want to incorporate the
shooting style of how the camera follows the pair through the streets of London to
reach the final destination. In my case the destination will be the CWC Staff
Awards and the final few frames will be the host walking through the entrance to
where the awards are being held and a title that reads ‘City of Westminster College
Staff Awards’. This is slightly similar to what is used in Saturday Night Takeaway
(shown in pictures below).
I wish to use a pop track that has an electronic undertone as I feel as though this
will keep the viewer engaged during the title sequence, in addition to it being
suitable for the target audience of the awards.

6. Opportunities The Brief Provides
As the brief requires me to complete a variety of different tasks, there are many
opportunities available.
Firstly, if chosen, my title sequence could be shown to hundreds of faculty
members, which is great exposure. Working on the title sequence will also enable
me to practice my planning and creation skills as I will have to produce a detailed
plan of how I wish to create my title sequence as well as making the video to the
correct specifications whilst still keeping the video interesting to watch. In addition
to planning the video, I shall pitch it to the awards committee, which will improve
my confidence, communication and public speaking skills.
Secondly, arranging the interviews will improve my correspondence abilities and
will familiarise me with a professional working environment, which will be helpful
experience for working within the industry in the future. Filming the interviews will
improve my directing and camera recording skills and working in groups will
improve my communication and leadership skills. Performing the interviews
themselves will be great practice both being an interviewer and interviewee in the
future, improve my communication skills by mixing with a variety of interviewees
and as the majority of the interviewees will be staff members it will be a great way
to make connections and network.
Lastly, recording the event will be a great way to experience what working on a
multi-camera production is like. As I will have to take on a role, such as a director,
producer or camera operator during the event, I will gain experience that I can use
not only in the future within the industry but in future college assignments too. In
addition, as the event will require extensive planning to ensure that it runs smoothly
and every crew member is confident in their job role, it will improve my planning
skills by working to the deadline and catering to the clients needs,
In conclusion, the brief will improve my communication skills by working with a
multitude of different people, I will gain experience that I can use in the future by
working within a professional environment and I will have the opportunity to be
exposed to a variety of staff members which could act as useful contacts in the
future.