Focus groups are a market research tool used by companies to gather feedback on products and services from 4-10 participants. They provide qualitative data to help identify customer needs, understand views and opinions, and ensure products appeal to target audiences. Questions are asked by a facilitator to prompt discussion in a safe environment. Engagement questions are open-ended to start conversation, while exploration questions probe for details. Exit questions confirm understanding before ending the session. Focus groups help improve products, develop effective advertising campaigns, and provide cost-effective feedback to ensure commercial success. However, they risk being influenced by one or two vocal participants.
A very useful user manual with practical tips to be successful with social media. We drew and analyzed insights from two types of sources:
• Research and market studies
• Expert interviews
A very useful user manual with practical tips to be successful with social media. We drew and analyzed insights from two types of sources:
• Research and market studies
• Expert interviews
Impact of Celebrity Endorsement on the image of brand on Customer's mindinventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Fashion Communication & Strategic Planning Course: Lesson 01Daniela Ghidoli
The course covers the strategic planning tools for developing integrated communication plans, media and creative, able to support product launches and/or brand development.
LESSON 1: The real life of a Strategic Planner
LESSON 2: How to launch a new magazine
LESSON 3: Focus on analysis: Brand, products & communication analysis
LESSON 4: Competitor Analysis
LESSON 5: The Traditional Media Landscape
LESSON 6: Media Selection
LESSON 7: How to brief a Strategy
LESSON 8: How to structure a Magazine Concept
LESSON 9: The Concept presentation
LESSON 10: How plan the discovery phase to develop the best concept
LESSON 11: Test
LESSON 12: The Digital Landscape
LESSON 13: The launch of a brand in the digital landscape
LESSON 14: Who is the target?
LESSON 15: Creative & UX Designer approaches
LESSON 16: Naming
LESSON 17: Build an app, web or mobile?
LESSON 18: UX Strategy
LESSON 19: Digital Media Strategy
LESSON 20: Media Planning
LESSON 21: Test
LESSON 22: The Events Jungle
LESSON 23: Audit for a Brand Event
LESSON 24: CRM strategy
LESSON 25: Building Emotion
LESSON 26: The Conversational Map
LESSON 27: The Audience Journey
LESSON 28: Simulation: the Agency Team is working
LESSON 29: Manage the risks: what is the ROI
LESSON 30: Final test
Understanding Your Audience: Business Intelligence Workshop 1Nuscreen Digital
A good idea has human insight and resonates with the audience. Go beyond the typical demographic profile for establishing the needs of a target audience and use social media data to go deeper into audience segmentation.
What's the Difference Between Publicity and Public Relations?Tristan Loo
The terms publicity and public relations (PR) are often used interchangeably, but they are in fact two very distinct and separate disciplines. If you want to leverage the power of the media in your marketing mix then I suggest you start with knowing what the differences between publicity and PR really are. We’ll cover that in this article.
Creative message appeals, ad design and testing copy writing visuals, creativ...Rai University Ahmedabad
This lecture involves basics about Message appeal, ad design, copy writing, and impact of IT on ad design. (More info visit: http://www.moocsfoundation.org)
Originally presented by MOOCs Foundation an initiative of Rai University.
MOOCs Foundation is committed to the expansion of higher education through enhanced digital access to online resources and courses by the best of universities worldwide for learning and upgrading skills.
Impact of Celebrity Endorsement on the image of brand on Customer's mindinventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Fashion Communication & Strategic Planning Course: Lesson 01Daniela Ghidoli
The course covers the strategic planning tools for developing integrated communication plans, media and creative, able to support product launches and/or brand development.
LESSON 1: The real life of a Strategic Planner
LESSON 2: How to launch a new magazine
LESSON 3: Focus on analysis: Brand, products & communication analysis
LESSON 4: Competitor Analysis
LESSON 5: The Traditional Media Landscape
LESSON 6: Media Selection
LESSON 7: How to brief a Strategy
LESSON 8: How to structure a Magazine Concept
LESSON 9: The Concept presentation
LESSON 10: How plan the discovery phase to develop the best concept
LESSON 11: Test
LESSON 12: The Digital Landscape
LESSON 13: The launch of a brand in the digital landscape
LESSON 14: Who is the target?
LESSON 15: Creative & UX Designer approaches
LESSON 16: Naming
LESSON 17: Build an app, web or mobile?
LESSON 18: UX Strategy
LESSON 19: Digital Media Strategy
LESSON 20: Media Planning
LESSON 21: Test
LESSON 22: The Events Jungle
LESSON 23: Audit for a Brand Event
LESSON 24: CRM strategy
LESSON 25: Building Emotion
LESSON 26: The Conversational Map
LESSON 27: The Audience Journey
LESSON 28: Simulation: the Agency Team is working
LESSON 29: Manage the risks: what is the ROI
LESSON 30: Final test
Understanding Your Audience: Business Intelligence Workshop 1Nuscreen Digital
A good idea has human insight and resonates with the audience. Go beyond the typical demographic profile for establishing the needs of a target audience and use social media data to go deeper into audience segmentation.
What's the Difference Between Publicity and Public Relations?Tristan Loo
The terms publicity and public relations (PR) are often used interchangeably, but they are in fact two very distinct and separate disciplines. If you want to leverage the power of the media in your marketing mix then I suggest you start with knowing what the differences between publicity and PR really are. We’ll cover that in this article.
Creative message appeals, ad design and testing copy writing visuals, creativ...Rai University Ahmedabad
This lecture involves basics about Message appeal, ad design, copy writing, and impact of IT on ad design. (More info visit: http://www.moocsfoundation.org)
Originally presented by MOOCs Foundation an initiative of Rai University.
MOOCs Foundation is committed to the expansion of higher education through enhanced digital access to online resources and courses by the best of universities worldwide for learning and upgrading skills.
What do Module Eight” has in for usThis module will discuss lorileemcclatchie
What do “Module Eight” has in for us?
This module will discuss the role and implications of market research in the marketing process. It will cover the advantages and disadvantages of collecting and analyzing both primary and secondary data. This module will illustrate how all the components of marketing work together, including market research, to increase the chances of product success in the marketplace.
How can you be successful this week?
Simple! Read/watch all the links to the resources (articles, website, videos, etc.) posted for this module. Don’t forget to click on the Module Overview Link and read it. Then complete the following activities:
Read the Textbook:
Marketing: An Introduction
, Chapter 4
Read the Marketing Concept Glossary VIII
Watch the Video: Brand Meaning and Identification
Participate in the Module Eight Discussion: Making Connections
Video Activity: Market Research
MyMarketingLab Simulation Activity: Market Research
For each activity you have to complete, make sure that you first review the Rubric that I will use to grade it. In this way, you will be able to hit each requirement, and your road to success will be guaranteed.
The Discussion
This discussion will allow you to put all the learning together. This is the discussion board where you will have to showcase all your new “Marketing Vocabulary.” Don’t forget to discuss market research! This is the topic where every marketing activity starts!
As an additional resource watch the following Video on "Reptilian Marketing" which will provide abundant information on how & why Marketing Research is conducted:
Direct Link:https://www.youtube.com/watch?v=uoK9lIhzBjw
Start by reading and reviewing the articles posted, and then answer the question(s) posted in the Discussion Forum.
For your initial post (1) you must:
Compose a post of one to two paragraphs
Complete the initial post on Thursday night and the reply to your peers by Sunday night.
Responses to your peers must demonstrate a depth and think. Keep in mind that I grade quality and not quantity. As your first marketing activity in this class, make sure you deliver VALUE being an exceptional contributor to the Discussion Forum.
Module Eight: Market Research
Learning Objectives
Upon completion of the course, students will be able to:
Identify reasons to conduct market research
Describe the different types of primary and secondary market research
Apply research options to a real-world market scenario
Module Reading and Resources
Textbook
:
Marketing: An Introduction
, Chapter 4
This chapter provides an introduction to the market research process and the types of market research approaches used by companies.
Access this resource by going to the
MyMarketingLab
area under the course Table of Contents menu.
Presentation:
Marketing Concept Glossary VIII
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this wee ...
Smokeshop same day delivery service appWhat is mar.docxmadlynplamondon
Smokeshop same day delivery service app
What is market research?
Market research is the process of gathering information about your business's buyers personas, target audience, and customers to determine how viable and successful your product or service would be among these people.
Market research tells you where these members of your audience and base of customers are conducting their own buyer research about products and services similar to those you sell. It also tells you what's trending in your industry, what your target audience and customers want and need out of products and services like yours, and what's influencing their decisions to convert and buy.Primary vs. Secondary Research
There are two main types of market research that your business can conduct to collect actionable information on your products including primary research and secondary research.
Primary Research
Primary research is the pursuit of firsthand information on your market and its customers. You can use focus groups, online surveys, phone interviews, and more to gather fresh details on the challenges your buyers face and the brand awareness behind your company.
Primary research is useful when segmenting your market and establishing your buyer personas, and this research tends to fall into one of two buckets:
· Exploratory Research: This kind of primary market research is less concerned with measurable customer trends and more about potential problems that would be worth tackling as a team. It normally takes place as a first step before any specific research has been performed, and can involve open-ended interviews or surveys with small numbers of people.
· Specific Research: This kind of primary market research often follows exploratory research, and is used to dive into issues or opportunities the business has already identified as important. In specific research, the business can take a smaller or more precise segment of their audience and ask questions aimed at solving a suspected problem.
Secondary Research
Secondary research is all the data and public records you have at your disposal to draw conclusions from. This includes trend reports, market statistics, industry content, and sales data you already have on your business.
Secondary research is particularly useful for analyzing your competitors. Here are three types of secondary research sources that make this process so beneficial:
· Public Sources: These sources are your first and most accessible layer of material when conducting secondary market research. Being free to find and read — usually — they offer the most bang for your buck. Government statistics are arguably your most common public sources, according to Entrepreneur. Two U.S. examples of public market data are the U.S. Census Bureau and the Bureau of Labor & Statistics, both of which offer helpful information on the state of various industries nationwide.
· Commercial Sources: These sources often come in the form of market reports, consisting o.
The Complete Online Community Playbook by Vanilla ForumsVanilla Forums
Looking to launch a brand new community or want to take your existing community to the next level? Our Community Playbook packages the deep expertise of community managers and experts spanning business-to-consumer, business-to-business and enthusiast audiences.
The marketing persona is a powerful tool, but many organizations struggle to translate their personas into actual, customer-centric content. Centerline's simple workshop will help you run a rapid persona development session in-house, so you can implement your research and create personas your marketing team can actually use.
Ideas That Work: Extending the Success of Your Innovation ProgramMindjet
Companies that invest in developing strong innovation teams in their core product areas can extend that skill to other parts of the organization. In this eBook, Mindjet's Doug Collins looks at the skills your innovators are now developing and how they can be repurposed and extended.
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Unit 6 – Task 2 – Analysis Of A Magazine Cover – Focus Groups
1. Unit 6 – Task 2 – Analysis of a Magazine Cover – Focus Group
By Chelsie Brandrick
FOCUS GROUPS
Focus groups are an important market research tool that companies can use to gather
feedback on their products and services before their project has started or to guide the project
in the right direction to completion. They are conducted in a group style interview and consist
of a small group of people, which is usually between four and ten participants. They are
selected due to their purchase history, demographics, psychographics, or behaviour and
typically are from different backgrounds and unknown to each other. Companies tend to hold
more than one focus group in more than one city in order to reflect an accurate representation
of the general public and to ensure the most ideas and opinions have been collected. Groups
might not necessary be in a room together as they can be conducted online via video chat.
They might also consist of a client-based group where the client would participate in the
group chat, either openly or undercover in order to obtain first hand feedback of their project.
The purpose of these groups are to provide an opportunity to identify ideas, understand their
views, opinions and issues and whether the product they are discussing meets the needs and
requirements of the audience. There is no point in a company launching a new product if it
doesn’t appeal to their target audience, as no-one would buy it and the company would soon
be out of business. Therefore the opinions of the focus group are important and valuable to
ensure the product is advertised correctly and has a good quality content that people would
want to purchase. Focus groups allow qualitative research data in order to discover, explore,
direct and target a particular product in the right direction.
A facilitator can ask questions of the group, probe for more details, and prompt discussion
between focus group members. All participants are expected to contribute to the discussion
which is set in a safe, relaxed and non-threatening environment. Like any meeting the
objective is to find out about a particular product through an agenda and follow up action
points. One of the key aspects of a successful focus group is asking the right questions in a
clear and simple way with language that everyone would understand that contain not much
complex language. Each question should be short and have one idea. Less than 10 ideas
should be asked within the focus group at a particular meeting, tailored to the product in
mind. This will ensure answers contain necessary information and minimises data analysis as
2. only the key questions are asked. The questions usually consist of three areas, engagement
questions, exploration questions and exit questions.
The focus group usually starts with the engagement style questions. These are open-ended
questions, designed for the group to get to know each other and to familiarise the participants
with the topic they shall be discussing. For example the group could be asked what they think
of the front cover, fashion content or the logo design might all be valid questions that would
require a discussion on each topic of approximately ten minutes in order to thorough talk
about the topic in question. They are also less emotional questions and easy for the group to
answer. These types of questions motivate the group to start talking, and once they start to
communicate, then follow up exploration questions can then be asked in order to probe for
the reasons behind the opinion. For instance, members of the group said that they liked the
title, then the facilitator could ask what they liked about it or does it stand out in their
opinion. This is known as the ‘funnel’ strategy, where the first question starts off broadly and
then further questions would obtain the necessary details as they are more targeted to a
particular focus. Each question should also capture the opinion of the whole group and not
just one or two members of the group. This can be achieved by once an opinion is shared, the
facilitator could then ask who else shares the same opinion, or whether they would prefer the
photograph of the model in front or behind the magazine name, or whether it does not matter.
Or such as if they prefer a simple title font or fancier writing in order to show a quality
magazine. Establishing whether opinions are the same across the whole group or vary
considerably is also important in order for the company to decide on the best marketing
strategy and where to spend the most money in order to get the product correct before the
advertising campaign is launched.
Questions should not be influencing the group and should be avoided as they won’t portray
an accurate representation of potential purchases. E.g. the facilitator would not ask if the
black font is horrible and depressing as black is often associated with death as this would then
show the product negatively to the group and the facilitator is purposely angling their
questions in the group, which might not be what the group necessary think, but once the idea
is placed in people’s mine, it is difficult to change it.
3. Once an idea has been discussed, the facilitator should summarise the conversation and then
use a closed-end conversation, also known as an exit question, such as “have I summarised
this correctly?” to ensure it is accurately portrayed before the next topic is asked.
An advantage of a focus group is that they can be invaluable and cost effect in producing
feedback in order to improve a product and show the correct avenue to advertise a particular
product or service in order to develop a strong ad campaign.
A disadvantage of a focus group is that they can be led by one or two participants if the
facilitator is not involving the remaining participants in the group. Participants might want to
please the facilitator and tell them what they think they want to hear rather than what they
might think, as people don’t like to offend in front of a group of people.
An advertising campaign’s role is to ensure that it is correctly targeting their chosen market
and portrays the message that they want the viewer to see in order for the viewer to then
purchase their product as opposed to a competitor’s product. To summarise, a focus group is
a good way to obtain feedback about your product or service and to know your target
audience. Focus groups are a good way of highlighting how people would react to a particular
campaign in order to then influence that campaign for the better to achieve success. They are
also ideal for obtaining reactions to new products or services. Understanding the views of the
participants is essential in order to understand what people think of your product or service,
how you can retain customers and attract new customers by adapting your ad campaigns and
marketing strategy within your chosen market in order for your product or service to be
successful. Typical questions you could ask a focus group before an ad campaign is launched
are:-
What do you think the industry is about? What do you like about the product? What are the
key factors do you consider before purchasing a product or service? Why do you buy a
competitors product? (if they buy theirs and not yours) How, when and where they use the
product and if they could change or add a feature to the product or service, what would they
do? Also good questions would be to ask about the marketing campaign and whether people
would like it and what they think the key message is about the product.
Feedback for an ad campaign could be in the form of focus groups but it can also be achieved
by completing marketing surveys.
4. AUDIENCE PANELS
An audience panel consists of a group of people picked from an audience and gathered
together to discuss an issue or provide feedback on something in front of an audience. They
are used in the film industry to provide feedback on a particular film before it is released in
order for the film to achieve success. This type of feedback is in front of an audience is very
public and would only appeal to members who are not afraid to talk in front of a large group
and are confident at public speaking.
A focus group however, is behind closed doors and only consists on a small group of people
with no audience actively watching the discussion.