2. Lucy Rose ā Lines (Cover)
- Idea One
- Idea Two
- Idea Help
- Idea Help
3. This idea would focus on the emotions portrayed in the song as a lot are put forward. The song would make everyone feel
differently so my plan is to ask around and see how everyone is effected by the song.
The locations of this video are going to change as I donāt want the whole video shot in one place due to viewers losing
interest. Looking at the original video the locations change a lot as well. I love the idea of filming in large open places as
the song has a lonely feel to it and showing how the character is alone in a large space would exaggerate the feeling and
make it clear to the viewer.
Iād also like to film in derelict places to show how the character feels abandoned. After looking at different derelict places
the best two are Fairmile Asylum in Oxfordshire and Colthrop Paper Mill near thatcham.
The idea of backtracking came from research of many music videos. Iād like to show how the character got to the
loneliness they are now feeling through flash backs after seeing something that bought the memory along. This will keep
the viewer interested as they would want to understand the character as much as possible.
Due to the sadness of this song Iād like to keep the video slow as I felt that a fast moving video would show joy and
excitement. Iād like to keep the lighting light as this creates the look of peace which would contrast to the look of sadness.
After researching other videos Iāve decided for the videos main character wonāt be a member of the band so it appears the
band are singing about someone else, this would show how they understand how the character is feeling and want to
help, hopefully this will make the viewer sympathise for the character as well.
Emotional Side to the Song
4. This video wouldnāt just focus on the narrative of the song but also the cover band and how the video is made. Behind the
scenes videos can be really popular as it shows what the bands really like instead of the characters they often play. Iād like
this video to be shot in a similar way to Nina Nesbittās video for āStay outā.
The locations of the majority of the video will depend on what the band are doing at the time as I donāt want the video to
look planned so I want everything to be natural but part of the video that is narrative will be again similar to my previous
idea and be shot in large open spaces or derelict buildings.
Iād like the video to be a mixture of reality and narrative as I feel the viewer would keep watching to know the character
and the band more.
Video Diary Music Video
5. I have chosen to do my first idea and focus on the emotions shown in the song although Iād like to incorporate some
reality of the band in due to wanting the bands sympathy towards the character to show. Iād like to film the band
recording the music and although I mentioned not wanting the band members to be the main characters after watching
music videos which have the members in I feel this wouldnāt affect the emotions portrayed.
Selection and Justification
9. Survey and Peer Feedback
a) I really like it!
b) Itās good.
c) Itās good but I donāt this it will work.
d) I donāt really like it
- I donāt really understand the reason behind the
location.
- In the 8th
shot I donāt understand why thereās a girl
in the shot.
- I like it.
- I think it should start off with the studio.
- I think the band should be in more.
- Yeah, it all seems lonely and depressing.
- Yeah nicely.
- Yes definitely
- Yeah, both slow moving
- Yeah both sad.
- Yeah, I do
- Yeah, but promote it to the right channel
- Yeah
- Yeah
- Yeah
1. What are your first impressions of my idea?
2. Is there anything I could improve?
3. Do you think it goes a long with the lyrics?
4. Do you think it would work in the music video industry?
I
III
I
10. 5. My target audience are indie music fans. From what you
can see would it fit in with my target audience?
5. My target age is between 12 and 26. From what you can
see would it fit in with my target age?
6. If not, how do you think I could adapt it to fit?
7. How creative do you think my idea is?
8. Does my idea fit with the codes and conventions of music
videos?
- Yeah, I do
- Yeah, Definitely
- Yeah sure
- Yes
- Yeah
- No, 15 to 26
- Yeah
- 18 and above
- Yeah
- Yeah
- Change your target age.
- Itās the song thatās wrong for the age I think.
- Very mainstream, should have something exciting
that no-one expects.
- Yeah it was really good that youāve bought in
musical instruments.
- Yeah I like the different shots you use
- Itās really creative.
- It looks quite common but I think Iād enjoy
watching it
- Yeah
- Yeah definitely
- Yeah
- Sure
- Yeah
11. After hearing opinions from my feedback Iām pleased with what Iāve heard as the majority is really positive with only a few
negative remarks.
One point I heard was how they didnāt understand my location, after describing my reasons behind my choice they did
mention how it made a lot more sense although this may confuse my viewers as I wonāt be there to describe the location
and I want it to be clear therefore I will look over my location choice and maybe think about changing it.
The two shot on my 8th
slide confused one of the people I interviewed as they didnāt understand the point behind the girl
being there in the back although I wonāt be changing this due to wanting to show the separation between the couple and
Iād like to be there singing.
My forth question asking if my music video would work in the music video industry was really positive and my second
answer about promoting it to the right channel and audience led to my next question about would my video fit with my
target audience again with positive outcomes so when selling my video on I will have to look at what channels indie fans
enjoy and look at where I can promote the video to.
After hearing from my feedback I think Iāll have to take a look at my target age as a few didnāt agree with my choice.
Although I donāt agree with the comment about it being 18 and over I do agree with the ages being 15 to 26.
Although I got a few comments about the video being to mainstream, I really like the idea and feel when its filmed and
edited it wonāt look mainstream at all.
Analysis of Idea Development after Feedback
13. After listening to my feedback my intended audience age has changed a bit from my original ages of 12 to 26 to 16 to 26,
although itās not too much of a jump I think it will be easier to promote this video for these ages as after research the
target audience for indie music is usually around 16 to 26 with only a few exceptions.
After researching Lucy Roseās target audience and reading comments made by fans on YouTube the majority of her fans
are female therefore the majority of my audience watching my music video will probably be female as well.
When looking at the socio-economics and demographics as itās a music video you wouldnāt get a certain wealth or level to
watch as there is something to suit everyone, although looking at my target age the majority of my viewers would be
students or have lower ranking jobs.
Audience Research
Interviews
16. Looking at the indie charts there are a lot of other genres
mixed into the charts, for example songs like Good Time by
Owl City. āGood Timeā is aimed at a different target audience
to the audience my music video will be aimed at as āGood
timeā is aimed more towards pop but due to being produced
and directed by Declan Whitebloom an independent
producer and director this video is classed as Indie as well.
Research into Market
19. During the production of my music video there is a large amount of management to partake in. Due to
working alongside a band for this music video I will have to make sure everything keeps on track and stays
organised as I will be responsible for the band during the times of filming. I will also have to make sure the
filming times are okay with myself and the 5 members of the band which can be tricky with 6 different
timetables and schedules to work around.
Production management requirements
20. Due to my music video being to an Indie song I would need it to be appropriate for indie music fans,
although due to it being indie music it does mean I have a little more freedom than I would if I were to be
making a rock or hip hop video for example but there are things that would still not be appropriate not
including things like:
Too much violence
o Itās very uncommon for violence to occur in an indie music video therefore I will not include it in
mine for this point and also it not fitting with the lyrics or the nature of the song.
No explicit imagery
No illegal activity outside of the context
Research into Appropriate Content Base for my TA