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UNIT 4 Social-Media-Marketing.pptx
- 1. SOCIAL MEDIA MARKETING (SMM) Unit – IV Tools for SMM and Marketing communication – Overview of Buffer, Hoot suite, Canva, Trello and Hot jar Web Analytics: Meaning, Purpose and process, Types, Tools for analytics – Google analytics, Audience analytics, Acquisition analytics, Behaviour analytics, Conversion analytics
- 2. DATA WHAT IS SOCIAL MEDIA? Different forms of electronic communication through which users can create online communities to exchange: 1. Information 2. Ideas 3. Messages 4. Other content such as videos or music TWITTER FACEBOOK INSTAGRAM TWITTER YOUTUBE SNAPCHAT LINKEDIN MESSENGER WHATSAPP
- 3. DATA Brand Goods and services Public image Website WEBSITE SOCIAL MEDIA MARKETING Uses social media platforms to create a positive influence on consumers or business customers toward an organization’s: BRAND GOODS AND SERVICES PUBLIC IMAGE
- 4. Why Should Marketers Turn to Social Media Marketing? Increases Brand Reach & Awareness 1 Increases Inbound Traffic & Improves ranking in SERPs 2 3 4 5 Improves Brand Loyalty & Customer Engagement Increases Conversion Rates Cost-Effective & Improves Customer Satisfaction
- 5. Tools for SMM and Marketing communication Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.
- 6. Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer has a suite of products for publishing, engagement, analytics, and team collaboration (Publish, Reply, and Analyze). Hootsuite Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and TikTok. Based in Vancouver, Hootsuite has close to 1,000 staff members in 13 locations, including Toronto, London, Paris, Sydney, Bucharest, Milan, Rome and Mexico City. The company has more than 16 million users in over 175 countries
- 7. Canva Canva is an Australian global multi-national graphic design platform that is used to create social media graphics and presentations. The app includes readymade templates for users to use. Creating an account and using Canva is free, although the majority of high quality elements will need to be paid for in order to download one's project. The app also offers paid subscriptions such as Canva Pro and Canva for Enterprise for additional functionality. In 2021, Canva launched a video editing tool. Users can also pay for physical products to be printed and shipped. Examples of products that can be made on Canva include yard signs, business cards, chore charts, album art, ebooks, infographics, menus and invitations. The company has announced it intends to compete with Google and Microsoft in the office software category, with website and whiteboard products. On December 7, 2022, Canva launched Magic Write, which is the platform’s AI-powered copywriting assistant. On March 22, 2023, Cava announced its new Assistant tool, which makes recommendations on graphics and styles that match the user's existing design.
- 8. Trello is a web-based tool that lets you create and manage tasks, projects, and workflows using lists, notes, and boards. It was developed by Fog Creek Software in 2011 and sold to Atlassian in 2017. You can set deadlines, assign tasks, add files, checklists, or automation, and see the progress and status of your work. What is Trello? Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process. Imagine a white board, filled with lists of sticky notes, with each note as a task for you and your team. Now imagine that each of those sticky notes has photos, attachments from other data sources like Jira or Salesforce, documents, and a place to comment and collaborate with your teammates. Now imagine that you can take that whiteboard anywhere you go on your smartphone, and can access it from any computer through the web. That's Trello!
- 9. Hotjar is a product experience insights tool that gives you behavior analytics and feedback data to help you empathize with and understand your customers. You can use 'Observe' tools like Heatmaps and Recordings to see what your users see, and our 'Ask' tools like Surveys and a Feedback widget to bring your customers into the conversation. Hotjar complements the data and insights you get from traditional product and web analytics tools like Google Analytics or Mixpanel. It’s an industry- leading and easy-to-use service that combines product experience insights, user behavior analysis, and customer feedback to help you connect the dots between what's happening on your site, and why it happens.