2. Fictional (Film)-Indiana Jones and the
Raiders of the Lost Ark (1981)
The purpose of the movie is to entertain the audience, because this is why movies are made for, to entertain the
audience and to make it happier;
The genre of the movie is action-adventure. You can see that from the mise-en-scene: clothes props etc, and from
the explosions and when the cave started collapsing over Indiana Jones and the other guy;
The target audience of the movie are adults, and the second audience are children that will watch the movie with
their parents, because it is action and they will enjoy it. The movie has a wider audience, so they can make more
money with the movie;
Narrative: Linear narrative because it doesn’t have any flashbacks from the past or future. The narrative plot is of a
hero going into a quest to find a treasure.
Representation: The representation of the movie are white and Hispanic people, which represent the lower class
because of the clothes they are wearing; The Hispanic man is presented as a stereotype, because after Indiana Jones
gives him the treasure he leaves him there and starts running with it.
Mode of address: The mode of address is 2nd person, informal, because the characters don’t know that we are
watching them, they think that what is happening is happening in reality, so they cant talk directly to us.
Use of stars: To make the movie more popular, because Harrison Ford is a popular and good actor, so when people
see that he is in that movie they will be good.
3. Factual (Documentary)- BBC’s The Life
of Mammals (2002)
Purpose: The purpose of this product is to inform people about the Siberian tigers.
Target audience: The target audience is from young children to adults;
Narrative: The narrative of this documentary is linear, because it doesn’t have any
flashbacks, because it doesn’t refer to the past or to the future.
Genre: Nature Documentary, because it is and documentary about the Siberian tiger,
and tigers make part of the nature.
Representation: The representation is of human which interacts with nature, and
presents us the Siberian tiger;
Mode of address: 1st person, formal, serious tone, because it is an documentary and it
needs to contain facts, and the person is talking directly to us.
Use of stars: David Attenborough is presenting the documentary because he is a very
famous person in the television, and he has a history of presenting a lot of nature
programs, which makes the documentary better.
4. Promotional: Fairy Liquid (1991)
Purpose: The purpose of advertisements are to inform people about a product, and
to let them know that it exists and to tell them why they should buy it; for example,
in this advert they say that it makes your hands very soft;
Target audience: Adults who will buy the product, and children because if they see
the commercial at TV they will tell their parents about it, because a kid is acting in
the commercial, and it means that the creators of the advert want to target kids as
well;
Genre: Advertisement;
Narrative: The narrative of this advert is linear, because this is just a scene of a
mother and her daughter talking and playing around in the house and talking about
how soft fairy makes your hands;
Representation: A mother and her daughter playing around in the house. There is a
stereotype presented in this advert, that the woman is washing the dishes and
because that’s what she does everyday she needs an good washing liquid to make
her hands soft;
Mode of address: 2nd person, informal, because it is an advert, so they do not know
that they are filmed;
Use of stars: No stars are acting in this advert, because people are interested in the
product, not in the actors that are acting, and they want to appeal to the average
house women, so they didn’t use any stars.;
