2. Fictional (Film)-Indiana Jones and the
Raiders of the Lost Ark (1981)
The purpose of the movie is to entertain the audience, because this is why movies are made
for, to entertain the audience and to make it happier;
The genre of the movie is action-adventure. You can see that from the mise-en-scene: clothes
props etc.;
The target audience of the movie are adults, and the second audience are children that will
watch the movie with their parents, because it is action and they will enjoy it. The movie has a
wider audience, so they can make more money with the movie;
Narrative: Linear narrative, straight-forward;
Representation: The representation of the movie are white and Hispanic people, which
represent the lower class because of the clothes they are wearing;
Mode of address: The mode of address is 2nd person, informal, because the characters don’t
know that we are watching them, they think that what is happening is happening in reality, so
they cant talk directly to us.
Use of stars: To make the movie more popular, because Harrison Ford is a popular and good
actor, so when people see that he is in that movie they will be good.
3. Factual (Documentary)- BBC’s The Life
of Mammals (2002)
Purpose: To inform people about the “Life of Mammals”.
Target audience: From young children to adults;
Narrative: Straight-forward, linear narrative;
Genre: Nature Documentary;
Representation: Human and nature
Mode of address: 1st person, formal, serious tone, because it is an
documentary and it needs to contain facts.
Use of stars: Any big star is presented in this documentary because people
don’t look at a documentary because of the actors.
4. Promotional: Fairy Liquid (1991)
Purpose: To make people aware of the existence of the product;
Target audience: Adults who will buy the product, and children because if
they see the commercial at TV they will tell their parents about it, because
a kid is acting in the commercial, it means that the creators of the advert
want to target kids as well;
Genre: Advertisement;
Representation: A mother and her daughter;
Mode of address: 2nd person, informal;
Use of stars: No stars are acting in this advert;
