2. • The film must be between 5 and 7
minutes, and the target audience must
be 14-16 year olds from the East
London area, because this is the area
that we live in, and we are the same
age as them, so we can make a movie
that will suit them and that will make
them like it. The teenagers are the
primary audience, and the parents or
young adults would be secondary
audience, because they would go with
their kids to see the movie, or they will
•Zed studios asked me to plan and produce a short film titled “The
Devil’s playground”, which has to enforce the message of safety of
teenagers around strangers.
3. •The purpose of the product is to make teenagers aware of safety
around strangers, to inform them that some strangers can do bad
stuff to them and they have to be careful when talking or hanging
out with someone that you don’t know. Even if east London is one
of the safest places in London, teenagers still have to be careful
around strangers, because you never know what is going through
someone’s mind.
•”Stranger danger” is an idea created by
Americans to tell their children that
strangers are dangerous, even for adults.
4. • Because it is an short film, it will not be distributed on DVD, CD or
Blu-ray because teenagers are not gonna buy them, because they
have better things to spend their money on than a 5-7 minutes
movie, which they don’t even know that they will like it or not.
• The movie will be presented at the cinema before the actual
movie, because in the Halloween night a lot of teenagers will go
and see a movie, and that is the perfect time for my movie to be
presented. They will not pay extra money to see the movie, and
then if they like it they will search it to see it again or show to
their friends, which will make the movie more popular.
• Another platform the movie will be presented on is digital
platform. I will upload the video on YouTube, Facebook and I will
online stream it because teenagers are always on their phones
and it is more likely that they will find it and see it there.
