Branding is creating a unique identity for a business to differentiate it from competitors. It involves developing an internal and external branding profile to build a consistent brand persona. The internal branding defines the business's core values and mission. The external branding uses visual elements like logo, color scheme, typography and imagery to represent the brand. It aims to connect the brand with strong positive emotions in customers' minds so they recognize and prefer the brand over others. Developing a powerful brand takes consistent application of all branding elements to reflect the business's unique identity.

1. Branding Your Business
*Branding : is a way to create a unique identify to your business
Each time a person comes a cross a new business brand it’s very much like
meeting a new person for the first time .
Creating that unique & consistent identity is almost like creating an alter ego,
persona for your business so branding is the key difference between an average
& great business .
For ex COCA COLA : when I think of coca cola I think of Happiness , Fun ,
Excitement & Party time so when people connect your brand with strong
positive emotions that’s when you know have a succeeded & have a powerful
Brand .
People are like breathing & living brands, flip prospective & think of your
business as a real persona .
Branding is very much about making your business recognizable & to be
recognizable your branding has to be consistent . so to be consistent you have to
develop branding (inside & outside)
Branding the inside

2. • Create a well planned & developed branding profile for your business and
you will notice the result.
• Your products & services has to be on par with your branding
• Define your core value
• What do you want your business & brand to reflect to your customers &
everyone else
• Define who you are as a business ? like ….
*when did your business get started ?
*what made you decide to start this business?
*what’s your background before your business ?
*do you have a physical address for visitor ?
*how can people reach to u ?
*what’s your promise ? I mean your value proposition & what makes you
different from everyone else .
*Add trust brand image by warranties which prove a product quality

3. *feel free to add more things that differentiates your business from
competitors
*You should have the human prospective in mind in all your business
strategies cause business & people are really two side of the same coin
You must know who you are cause your business should almost feel like an
extension of yourself
Branding the outside
The bridge to your external branding profile is your Design Ethos . Which
include
1: your design / you wanna it
• Thin or bold
• Curves or straight
• Edgy or smooth
• Dense or scattered
• Concise or embellished
• Color or black & white

4. • Symmetry or dynamic variation
• Enthusiastic or sophisticated
• Etc……………….
2: Communication style guide
• Determine how you would like communicate with your market & which
platform can you use to reach to your audience perhaps you use social
media , sales promotion , online advertising
• Also visit a few website of well known brand & analyze how they
communicate .their style of language, the words they use, the phrasing ,the
length of their sentences & paragraphs etc…..
3:Colour scheme / has a huge impact on the impression of your brand
• Different colors, brightness level, saturation level & dynamics range of the
colors scheme all have an effect

5. • E.g. : warm colors like orange ,red & yellow tend make you think of
sunlight & heat
• Lighter color scheme works great for a happy & cheerful mode
• Darker color scheme works great for more profound & intelligent overall
impression
• Saturated colors scheme gives you more vibrant & energetic impression .
So choose a color scheme that suits your Brand
• Great resource for colors is Adobe color cc tool
4: Logo type / Front face of your business
For example APPLE

6. It’s black & white version that adds a sleek & classy look & never goes out of
style also use a metallic glossy finish of their logotype when used a physical
products.
• Also choosing apple as a logotype back to Newton and his apple which
considered the beginning of modern science era so APPLE of Steve jobs
consider the beginning of modern electronics era & bitten apple indicates
nothing perfect .
*Another E.G. : COCA COLA
• The bright red color works perfectly to match the excitement & energy

7. • The curly twisted line below the text as well as the end point of the first
letters adds sense of movement & action.
• The overall of curvy lines & dynamic thickness adds a sense of beauty &
sexiness
• Also they use a lot of embellishments & originality in the font
• The loops adds feeling of experimentation ,having fun & trying new
things .
• So you can search on the internet for a famous brand logo type & try to
pin what emotions they invoke also how they compliment the overall
brand image of those brands
5 : slogan / show what u do & why u do .
• It’s a short sentence that touch the essence & heart of your business
• Business slogan used in connection with your logotype or extension of
it

8. • E.g. : Apple / “ think different” it’s related to logo type it means
outside the box , always innovative & move forward .
• McDonald’s : “I’m lovin’ it “ it’s simple state the emotion they want
you to feel for the brand
• Nike : “just do it “ related to fitness, sports & living an act live
*The most important aspect of creating a great slogan for your brand is
that truly represent your core value . it should be short & memorable that
make people feel positive feeling towards your brand
6: Typography / It’s more than just font
• It’s a design & layout of text that include (font , point size , line length
, line spacing & letter spacing )
• It may be serif or sans serif so visit a different brand website &
analyze the typography they use .the best websites u can visit are
fashion company & movie production

9. 7:Sound logo / short musical motif that you use in connection to your
graphical logo type like “I’m lovin’ it “ it have a musical tone
when u say .also emotion of happiness controls on you .it feel u like a kid
when saw thing he love.
another e.g. Apple “Think different” when u say it`s look like a man
point by his finger to u and say think different .
*so u can search for sound logos for famous brands
on you tube & analyze what kind of emotion that controlled
on you
8:music guide / have you ever watch Ads without music
• Music a remarkable way to elevate your emotions so you have
consider what emotions you want to elevate in your audience?
• What kind of music should you use for your brand ?

10. • What overall emotions do you feel you want to connect to your
brand ? you wanna it Authority , integrity ,trust or happiness etc…..
• Elevate the kind of emotions that help to lift your core values &
internal branding profile
• E.g. if you wanna your brand reflect prestigious you had to use
classical or orchestral music
• If you wanna your brand feel modern & edgy you had to use
contemporary pop music
• It’s not about what music you like but what your brand needs ?
9 : Image guide / it depend on what niches you are & target audience also
your internal branding profile & core values
• E.g. /if u focus on high paying client technology field you had to use
high quality images in business

11. • If your core value includes a family oriented atmosphere you will use
images of family & children having fun that can be memorable .
• So visit a few webs of well known brands in different niches & analyze
what kind of image they use .
• The most important thing in branding is always to be consistent .