The document discusses the design elements of several titles sequences and websites:
1) The EastEnders title sequence uses a map view of East London to suggest the show is set there. It contrasts against the Thames River with the title in shadow to stand out.
2) The FIFA 12 website uses a bold title, navigation directions in blue, and images of footballers to attract audiences. Information boxes and primary colors target different demographics.
3) The FIFA 17 scoreboard displays the score in bold gray for clear viewing alongside control instructions. Player names are at the bottom to know who is being controlled.