The group received feedback on three poster designs they presented to 17-18 year olds. Most preferred the posters with a mid-shot image where the gun is more visible. The majority also preferred the poster with a purple geometric background. Some feedback was that the image cutting could be cleaner. The group has since improved the image cutting. They were told to make the billing block smaller and change the Warner Bros. logo to their own company logo.

1. PosterFeedback

2. Posterswepresented
These are the posters we presented

3. Feedbackwereceived
After we showed these three poster designs to the group of 17-18 year olds we received
feedback and opinions on each one.
Everyone prefered the two posters with the image that is a mid-shot and the where the gun
is more visible; we also agree with this. The majority prefered the poster with the purple
geometric shape background and this is what we expected as it is more common on
blockbuster posters.
We also received feedback that was the cutting around the image in the foreground is a bit
messy and as this is our rough cut we expected this and is something we improved on.
Since, we have cut the image a lot smoother and it blends in with the background a lot
more.
We have the used poster conventions as we have a bold title, a tagline and the actors
name. Finally, we received feedback on how strong the brand identity is and this is
something we are pleased with as we have worked hard to create this identity for our
marketing campaign.

4. PreferedPoster
This is the poster that was
prefered by the audience we
presented our marketing
campaign. This was also our
favourite poster we had made
because of the strong colours
that we used, however we may
fade the background because we
want the main characters to
stand out more.

5. FurtherPosterDevelopment
Since we presented our poster, we have developed it
further and worked on the feedback we were given. We
have re-cut the main image in the foreground and also
added shadows of these characters and this is lot
more effective than having two plain images. We have
also made the billing block smaller as this is
something we noticed was too large when it was on a
bigger screen. Another thing that was pointed out
when we were given feedback was the company logo and
we are going to change the Warner Bro’s company logo
to our own. This is because at the time we made the
rough cut we hadn't created our own film company and
distribution idents.