This document provides a strategic analysis of Unilever. It analyzes Unilever's key capabilities related to success factors, identifies key stakeholders using stakeholder theory, assesses Unilever's culture using theoretical frameworks, and recommends future strategies. Specifically, it finds that Unilever's people, strategic focus, marketing, and financial management contribute to success. It identifies consumers, partners, and shareholders as key stakeholders and assesses Unilever's mixed organizational culture. Finally, it recommends anticipating challenges, improving employee training, and ensuring diversity and sustainability.
They will improve the health of the planet, improve people's health and wellbeing, and contribute to a fairer, more socially inclusive world.
Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
They will improve the health of the planet, improve people's health and wellbeing, and contribute to a fairer, more socially inclusive world.
Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, United Kingdom, and Rotterdam, Netherlands. Its products include food and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and personal care products. This presentation covers the internal & external Analysis of Unilever Bangladesh Ltd.
Unilever is a multinational corporation selling consumer goods including foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam and Unilever PLC in London.
Advertising: Presentation and promotion of ideas, goods, or services by an identifiedsponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures andcatalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads , and emails.
Recruiting is the process of finding & attracting capable applicants for employment. The process begins when new recruits are required & ends when their applications are submitted.The result is a pool of applicants from which new employees are selected.
The report identifies the current HR practices at John Keells in terms of recruitment and selection. More effective methods such as using mass media to advertise on available opportunities, a more suitable role specification document have been proposed to carry out the recruitment and selection processes smoothly. The training and development requirements at the organisation are identified next. Training programs and learning activities that are required to up build the career progression of the employees are recommended after a critical evaluation.
Staff motivation is an important component in the HR process. Hence the classical motivation theories are evaluated to reach a hybrid model which is more applicable to the culture at John Keells. The effective leadership skills that would generate staff motivation are highlighted in detail.
As the final section the possible change management challenges that would arise with the recommendations made for the HR practices at John Keells are identified with the methods to overcome them and carryout a successful change management process to restructure the HR practices at John Keells Group.
Right Quarterly By Right Management India ( Managing Careers through a Transi...Right Management India
In this edition we would like to bring out the importance that Managing Careers through Transitions play in building efficiencies, maintaining engagement and improving productivity.
Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, United Kingdom, and Rotterdam, Netherlands. Its products include food and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and personal care products. This presentation covers the internal & external Analysis of Unilever Bangladesh Ltd.
Unilever is a multinational corporation selling consumer goods including foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam and Unilever PLC in London.
Advertising: Presentation and promotion of ideas, goods, or services by an identifiedsponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures andcatalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads , and emails.
Recruiting is the process of finding & attracting capable applicants for employment. The process begins when new recruits are required & ends when their applications are submitted.The result is a pool of applicants from which new employees are selected.
The report identifies the current HR practices at John Keells in terms of recruitment and selection. More effective methods such as using mass media to advertise on available opportunities, a more suitable role specification document have been proposed to carry out the recruitment and selection processes smoothly. The training and development requirements at the organisation are identified next. Training programs and learning activities that are required to up build the career progression of the employees are recommended after a critical evaluation.
Staff motivation is an important component in the HR process. Hence the classical motivation theories are evaluated to reach a hybrid model which is more applicable to the culture at John Keells. The effective leadership skills that would generate staff motivation are highlighted in detail.
As the final section the possible change management challenges that would arise with the recommendations made for the HR practices at John Keells are identified with the methods to overcome them and carryout a successful change management process to restructure the HR practices at John Keells Group.
Right Quarterly By Right Management India ( Managing Careers through a Transi...Right Management India
In this edition we would like to bring out the importance that Managing Careers through Transitions play in building efficiencies, maintaining engagement and improving productivity.
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GROWTH STRATEGY OF UNILEVER IN EMERGING MARKETS.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...IJRTEMJOURNAL
Recent era, the world have been witnessed the Information Technology development in various
industrial sectors. This has led to change in organization performance, where many researchers are motivated to
investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study
aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company.
Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved
result signify a significant influence of Marketing mix strategies on organization performance in Safeway
Company. In the light of the before mentioned findings, the study recommend to such glossary industry some
supportive operations to encourage creativity in various functional departments.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
Recent era, the world have been witnessed the Information Technology development in various
industrial sectors. This has led to change in organization performance, where many researchers are motivated to
investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study
aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company.
Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved
result signify a significant influence of Marketing mix strategies on organization performance in Safeway
Company. In the light of the before mentioned findings, the study recommend to such glossary industry some
supportive operations to encourage creativity in various functional departments.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
Recent era, the world have been witnessed the Information Technology development in various industrial sectors. This has led to change in organization performance, where many researchers are motivated to investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company. Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved result signify a significant influence of Marketing mix strategies on organization performance in Safeway Company. In the light of the before mentioned findings, the study recommend to such glossary industry some supportive operations to encourage creativity in various functional departments.
LIBRARY RESEARCH ASSIGNMENTFROM XXX XXX STUDENT NUMBER 9.docxSHIVA101531
LIBRARY RESEARCH ASSIGNMENT
FROM: XXX XXX
STUDENT NUMBER: 999-999-999
FOR: PROFESSOR KERRI SHIELDS
DATE: February 1, 2015
News
Positive Ethics
Corporate Social Responsibility
Treatment of Employees
Your Impression
References
INTEGRATIVE PROJECT: BALANCED SCORECARD & THE FINANCIAL PERSPECTIVE 2
INTEGRATIVE PROJECT: BALANCED SCORECARD & THE FINANCIAL PERSPECTIVE PAGE 6
INTEGRATIVE PROJECT: BALANCED SCORECARD & THE FINANCIAL PERSPECTIVE PAGE 5
REVIEW: THE BALANCED SCORECARD & THE FINANCIAL PERSPECTIVE
SESSION LONG PROJECT
STUDENT, UNIVERSITY
INTEGRATIVE PROJECT: BALANCED SCORECARD & THE FINANCIAL PERSPECTIVE 1
PRINCIPLES OF ACCOUNTING: MANAGERIAL ACCOUNTING-BUDGETING PAGE 1
PRINCIPLES OF ACCOUNTING: MANAGERIAL ACCOUNTING-BUDGETING PAGE 3
Abstract
The purpose of the Session Long Project is to give you the opportunity to explore the applicability of the module to your own life and work. This is done in a number of different ways - sometimes with cumulative papers, sometimes with practical hands-on experimentation, sometimes with reflections on a place of work or life. The common thread is personal application, aimed at demonstrating a cumulative knowledge and understanding of the course material.
For this course, the Session Long Project will take the form of putting together background from each of the four perspectives for a balanced scorecard approach to an organization or organizational unit with which you are familiar. In the final module (Module 5), you will have a go at strategy mapping. You won't be building a complete Balanced Scorecard - that would be far beyond our current scope - but you’ll have a chance to see what goes into it and how it gets put together into a coordinated whole. As in the Cases, you’ll be drawing on your previous coursework to help.
The Module 1 assignment has two parts. First, identify an organization in which you have access to at least some information concerning financial data, staffing and human resource systems, marketing and customer relations, information systems, and operations. While most material on the Balanced Scorecard is written from the private, for-profit point of view, it’s perfectly possible to use this approach with public or non-profit organizations as well.
For the second part of this assignment, consider the organization's mission and strategy from the perspective of its financial operations (from your work on the Case, your previous coursework, and your background reading, you should be reasonably clear what such operations are). In this section of the assignment you’ll begin to identify objectives and measures relevant to that perspective. If you’re unclear on just what objectives and measures are, here is a presentation that describes what they are and how to write them: Objectives, Measures, Targets & Action Plans.
When you have thought about it and made your selection, specify (in 2–3 pages):
• The name of your organization
• What this organization ...
The Not for Profit Thought and Action Group, chaired by Martyn Dicker, has been exploring employee engagement in the sector for three years and have produced a not-for-profit sector employee engagement toolkit.
The toolkit shares the findings of research involving over 40 organisations exploring engagement beyond the mission of the organisation, along with best practice advice on the measurement of engagement in the sector.
It also includes a number of case studies on the approach to engagement presented through the lens of the four enablers of engagement as first proposed by David Macleod and Nita Clarke.
Running Head ORGANIZATIONAL STRATEGIC PLANNING 1ORGANIZATION.docxjeanettehully
Running Head: ORGANIZATIONAL STRATEGIC PLANNING 1
ORGANIZATIONAL STRATEGIC PLANNING 7
Organizational Strategic Planning
Name
Institution
Date
New York & Company Strategic Planning
New York & Company (NY&C) is my favourite shop, and I am so much familiar with it. It deals with dresses, jackets, pants, jeans, skirts, tops, bags, shoes and jewellery. It was founded in 1918 in New York City. It was initially known as Lerner Shops. The name Lerner Shops was used since its founder was Samuel Lerner and Harold Lane. The name was later changed to Lerner New York in 1992, and then in 1995, it was named New York & Company. Its headquarter is in New York City, and it operates in more than 530 locations. In 2018, the company changed its name to RTW Retailwinds. The company assets are estimated at US$ 301.1 million, with more than 5, 880 employees (Carrillo-Hidalgo & Pulido-Fernández, 2019). The rapid growth of the company depends on the strategic plans that it undertakes. In that case, significant components of the strategic management process that create value to this company will be discussed. Besides, this paper will also focus on the mission, vision, motivation strategy, innovation and people strategy of this company. Finally, this paper will conclude by looking into the roles of ethics in corporate social responsibility in strategic planning.
Significant components of the strategic management process
Nearly all companies have unique ways of management regardless of the size. The business chance of success of a company depends on its approach to strategic management. Strategic management is the process of using large scale approach, which is objective oriented in identification, implementation and evaluation of strategic plans. Three main components of strategic management are environment scanning, formulation and implementation and assessment strategy (Arend, Zhao, Song & Im, 2017).
Environmental scanning
An excellent strategic management process begins with thorough environmental scanning as the initial step. At this stage, anything that can have impacts on the business and how it operates is quickly reviewed and processed. The companies are usually influenced by internal and external factors, and managers are always aware of what is going on inside their companies. Some of the internal factors that managers are familiar with is when the company is experiencing a high level of turnover rates, productivity rates, sales numbers and profit margin. The manager should, therefore, be in a position to address such issues. External factors that managers should also be in a position to scan are the overall economic data, the company’s competitors and the target market. These factors form part of through SWOT analysis. SWOT analysis is the strategic review of the company’s strengths, weaknesses, opportunities and threats. Another critical aspect of SWOT analysis is that it gives the company an overview of how the company fits into the econo ...
Running Head ORGANIZATIONAL STRATEGIC PLANNING 1ORGANIZATION.docxtodd581
Running Head: ORGANIZATIONAL STRATEGIC PLANNING 1
ORGANIZATIONAL STRATEGIC PLANNING 7
Organizational Strategic Planning
Name
Institution
Date
New York & Company Strategic Planning
New York & Company (NY&C) is my favourite shop, and I am so much familiar with it. It deals with dresses, jackets, pants, jeans, skirts, tops, bags, shoes and jewellery. It was founded in 1918 in New York City. It was initially known as Lerner Shops. The name Lerner Shops was used since its founder was Samuel Lerner and Harold Lane. The name was later changed to Lerner New York in 1992, and then in 1995, it was named New York & Company. Its headquarter is in New York City, and it operates in more than 530 locations. In 2018, the company changed its name to RTW Retailwinds. The company assets are estimated at US$ 301.1 million, with more than 5, 880 employees (Carrillo-Hidalgo & Pulido-Fernández, 2019). The rapid growth of the company depends on the strategic plans that it undertakes. In that case, significant components of the strategic management process that create value to this company will be discussed. Besides, this paper will also focus on the mission, vision, motivation strategy, innovation and people strategy of this company. Finally, this paper will conclude by looking into the roles of ethics in corporate social responsibility in strategic planning.
Significant components of the strategic management process
Nearly all companies have unique ways of management regardless of the size. The business chance of success of a company depends on its approach to strategic management. Strategic management is the process of using large scale approach, which is objective oriented in identification, implementation and evaluation of strategic plans. Three main components of strategic management are environment scanning, formulation and implementation and assessment strategy (Arend, Zhao, Song & Im, 2017).
Environmental scanning
An excellent strategic management process begins with thorough environmental scanning as the initial step. At this stage, anything that can have impacts on the business and how it operates is quickly reviewed and processed. The companies are usually influenced by internal and external factors, and managers are always aware of what is going on inside their companies. Some of the internal factors that managers are familiar with is when the company is experiencing a high level of turnover rates, productivity rates, sales numbers and profit margin. The manager should, therefore, be in a position to address such issues. External factors that managers should also be in a position to scan are the overall economic data, the company’s competitors and the target market. These factors form part of through SWOT analysis. SWOT analysis is the strategic review of the company’s strengths, weaknesses, opportunities and threats. Another critical aspect of SWOT analysis is that it gives the company an overview of how the company fits into the econo.
Running Head ORGANIZATIONAL STRATEGIC PLANNING 1ORGANIZATION.docxglendar3
Running Head: ORGANIZATIONAL STRATEGIC PLANNING 1
ORGANIZATIONAL STRATEGIC PLANNING 7
Organizational Strategic Planning
Name
Institution
Date
New York & Company Strategic Planning
New York & Company (NY&C) is my favourite shop, and I am so much familiar with it. It deals with dresses, jackets, pants, jeans, skirts, tops, bags, shoes and jewellery. It was founded in 1918 in New York City. It was initially known as Lerner Shops. The name Lerner Shops was used since its founder was Samuel Lerner and Harold Lane. The name was later changed to Lerner New York in 1992, and then in 1995, it was named New York & Company. Its headquarter is in New York City, and it operates in more than 530 locations. In 2018, the company changed its name to RTW Retailwinds. The company assets are estimated at US$ 301.1 million, with more than 5, 880 employees (Carrillo-Hidalgo & Pulido-Fernández, 2019). The rapid growth of the company depends on the strategic plans that it undertakes. In that case, significant components of the strategic management process that create value to this company will be discussed. Besides, this paper will also focus on the mission, vision, motivation strategy, innovation and people strategy of this company. Finally, this paper will conclude by looking into the roles of ethics in corporate social responsibility in strategic planning.
Significant components of the strategic management process
Nearly all companies have unique ways of management regardless of the size. The business chance of success of a company depends on its approach to strategic management. Strategic management is the process of using large scale approach, which is objective oriented in identification, implementation and evaluation of strategic plans. Three main components of strategic management are environment scanning, formulation and implementation and assessment strategy (Arend, Zhao, Song & Im, 2017).
Environmental scanning
An excellent strategic management process begins with thorough environmental scanning as the initial step. At this stage, anything that can have impacts on the business and how it operates is quickly reviewed and processed. The companies are usually influenced by internal and external factors, and managers are always aware of what is going on inside their companies. Some of the internal factors that managers are familiar with is when the company is experiencing a high level of turnover rates, productivity rates, sales numbers and profit margin. The manager should, therefore, be in a position to address such issues. External factors that managers should also be in a position to scan are the overall economic data, the company’s competitors and the target market. These factors form part of through SWOT analysis. SWOT analysis is the strategic review of the company’s strengths, weaknesses, opportunities and threats. Another critical aspect of SWOT analysis is that it gives the company an overview of how the company fits into the econo.
Human Resource Management essay, Student: Heba Mostafa Ali. University of Wales, Cardiff- UK
......................................................................
Lately, the application of lean has been applied in service companies with the
same objectives, namely the elimination of waste and increased efficiency of all
resources. As the global economy grows and develops, they are committed to
achieving improvements like that. The current economic indications are marked by
budget cuts and cost reduction but are still able to produce a good business
performance. This paper, we will explore waste that occurs along the value stream;
especially in the public sector, more specifically in industrial sports
The research follows an identification of the marketing analytics using the big data concept within the Irish retail market. This follows emphasizing on the benefits that the Irish retail companies have experienced in their marketing activities and the challenges they have faced in the process. The research carries out a thorough monitoring and evaluation thereby carrying out qualitative data analysis that has helped to identify the viewpoints of both the company’s employees and managers. This has helped to understand the internal impact and developments that have been brought about in the process.
Further emphasis is laid on locating the various aspects of the Big Data process thereby emphasizing on the various marketing operations within the company thereby conducting the research aims and objectives accordingly. This helped to develop suitable aims and objectives, followed by the major goals behind utilizing the concept within the company, and how far have they been benefited in the process. Further emphasis was laid on the ‘Ideal customer profile’, which has helped the company to set their targets effectively thereby using the best big data technologies to diversify the business (Ducange et al. 2018). The marketing analytics has helped to strike on the balance that lies between the big data concept and the knowledge fusion taxonomy, which has helped to identify the various degrees of complexity within the market (Abbasi et al. 2016). The use of the marketing and sales of Big Data has greatly been able to widen the opportunities of marketing thereby emphasizing on the customer preferences duly. This has further in turn helped to diversify any business integrated marketing management strategies thereby optimizing the marketing programs (Gunasekaran et al. 2017).
Marketing plan for new feature of airbnbTouseef Ahmed
analysis of the positive and negative impacts of the environment on Airbnb. Examine the company’s marketing strategy and the factors contributing towards Airbnb’s success. Devising a marketing plan that could envision the company towards higher performance.
This is a marketing plan for Enlil vertical axis wind turbine invented by Deveci tech labs. This marketing plan is for Ireland market. This is a group assignment created by a group of MBA students of Dublin Business School.
Egypt as a potential market for foreign and home-grown industriesTouseef Ahmed
Analysis of Egypt as a potential market for foreign and home-grown industries in the next years. Entry modes for a foreign company to set itself into Egyptian market.
Facebook as communications tool in the digital age for marketersTouseef Ahmed
The upcoming of social media networks has altered the ways individuals interact with families, friends, businesses, and even strangers. Since, Social media is used as a communications medium, therefore it can rightly be said as a tool to reach out to that population already present on the platform. As per Statista, there are around 2.46 billion active social media users in and around the world. This is expected to grow to 2.77 billion users until 2019. An average user spent 135 minutes over Social media platform in 2017 as compared to 90 minutes spent over social media in 2012. Globally, total number of social network users surpassed the count of 2 billion users in 2016.
Facebooks Usefulness to Marketers / AdvertisersTouseef Ahmed
As per Statista, an average user spent 135 minutes over Social media platform in 2017 as compared to 90 minutes spent over social media in 2012. [Refer to link: Average daily time spent on social media worldwide 2012-2017]. And Facebook being the biggest and most popular Social media is therefore the largest platform for opportunity seekers. Facebook currently has 2.2 billion active monthly users. This makes it a hotspot over the internet for companies to advertise/market their products over the Facebook platform. Advertisers/marketeers run campaigns and advertisements to try and reach those 2.2 billion active users who could potentially buy their product and become their customer at the same time in the longer run.
Some of the Facebook advertising features include:
• Demographic targeting by Facebook user data on age, location, education, and interests.
• The ability to set ad budgets.
• Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
• Built-in ad performance measurement tools.
Business Strategy Analysis of The Global Pharmaceutical IndustryTouseef Ahmed
The global pharmaceutical industry is considered as one of the essential industries present in every country. The global pharmaceutical industry manufactures a variety of medicines. These industries generally produce licensed drugs that are generally used for the purpose of medication. Their R&D department is well equipped for the production of the licensed drugs used for medication. The pharmaceutical industries generally deal with medications that are branded or generic and medical devices and tools (DiMasi et al. 2016). They need to follow a number of laws and regulations of the government that are concerned with the patenting, testing, pricing and they need to guarantee safety and the efficiency and marketing of the drugs.
This study regarding the global pharmaceutical industry actually describes the changes that occurred in the industry since the beginning and its environment, facilities, its success factors etc. Lastly, this study will provide an overall view of the future prospects of the global pharmaceutical industries based on the analysis that will be done in this study.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
2. Page | 2
Name Touseef Ahmed
Student Number 10375436
Course MBA
Module Title Business Strategy
Module Code B9MG100
Lecturer Martin O’Dea
Assessment Title Individual Assignment for Business
Strategy
3. Page | 3
Table of Contents
Introduction................................................................................................................................................................4
Analysis of Unilever’s capabilities that contributes in relating to the key success factors in the concerned market
....................................................................................................................................................................................5
Identification of key stakeholders of Unilever assessing the focus of Unilever on the right stakeholders (Using
stakeholder’s theory) .................................................................................................................................................7
Assessing Unilever ‘s culture using suitable theoretical frameworks ........................................................................9
Recommendation of strategy for future development of Unilever........................................................................ 11
Conclusion ............................................................................................................................................................... 12
References............................................................................................................................................................... 13
4. Page | 4
Introduction
Developing strategic operations in an organization is liable to develop effective regulative operations
within the company and the output of such implementation can be assessed through its adoption in the
market. Hence, the assignment has investigated assessing various areas of operational perspectives of
Unilever. Therefore, finding the reason behind the success of the organization that is implicating on its
services is the core focus of the assignment. Initiation of the assignment is focused on analyzing
Unilever’s capabilities that relates to key success factors of the organization. proceeding through
Unilever’s stakeholder integration, the cultural diversity in the organization is also aimed to be discussed
within the assignment. Finally, the assignment has aimed in developing suggestions depending on the
study that it will make through the course of discussion considering its effects on the growth of the
company.
5. Page | 5
Analysis of Unilever’s capabilities that contributes in relating to the key success
factors in the concerned market
Unilever has sustained in the international market through a number of decades that are likely to
elaborate the capabilities that are likely to influence its market holding capacity. Hence, the importance
that the organization has put into its overall functions are considering the key success factors that helps
in developing effective functioning within the industrial stature. However, the operations can be
accredited to the key success factors that Unilever has taken into account in order to develop the
operations that hold the contribution of maintaining effective relations to different entities in the entire
operating stature. The key success factors that have been taken into account by the Unilever are the main
areas four areas that are likely to induce into delivering greatest opportunity in functioning. The 4 key
success factors are as discussed below:
• People: The people section under the credibility of the organization that is Unilever has been
incorporated with few key attributes in the market stature. Therefore, the people include
employees that is staffs, personnel, man force engaged learning and development in Unilever. In
the year 2010, Unilever rolled out a mission named Unilever Sustainable Living Plan. The plan
has been found to be inspiring to a number of people associated with the organization. Unilever
has produced many positive implications of the mission one of which is enhancement of the
employee engagement in the organization. As a result, to this, employee contributions have been
found to be rated by about 17 million Dollars in the year 2015 (Unilever global company
website, 2018). On the other hand, the development of the functions in the organization has been
realized with certain employee engagement strategy such as compliance of the organizational
structure and functions with the legal and regulatory laws. Here, health and safety of the
employees have been seriously taken into consideration as an essential part in the business
operations of Unilever.
• Strategic focus: In order to incorporate effective management stature, it is important to be stated
that the organization has operated with equipped setting that focuses on effective management
and leadership styles. This has made the organization a scope to ensure that it includes effective
workforce including the young talents (Grant, 2016). Therefore, the organization has proceeded
through producing empowerment of the women workforce in the company and has currently
resulted into rising of the women occupying management grades to 45% from 38% within five
6. Page | 6
years. Implementation of effective leadership style has been able to keep up with the confidence
of the leadership executives and the management team of Unilever even under turmoil
conditions. A total of about 169,000 employees are being managed and looked with care
currently in the organization with right strategic implementation (Unilever global company
website, 2018). The strategic focus of Unilever has also included effective talent management
along with leadership development that has been instilled effectively in the succession planning
(Stead and Stead, 2016). An underlying sales growth has been maintained by the organization
through implementation of such strategies that showed a growth rate of about 5.9%.
Management of organizational profitability has been found to be one of the reasons in the core
ground that has led to such high rate of sales growth in Unilever.
• Marketing: Unilever has sought the area of customer engagement as the core area that needs
maximum improvement. Unilever has realized that with the development of bright brands in the
market, it should also be liable to develop an effective reach ability of the products to the
consumers as and when they want them. Failing to make their products available to the right
customer at the right time may cause harm to their business. Hence, Unilever has sharpened their
customer service in order to ensure that their service levels can be credited for the on-shelf
availability of the products. This has been put into the priority list of the organization and thus
has resulted in developing good rapport with the customers indirectly. With the advancement of
the technology, Unilever has also embraced the digital marketing stature that enables driving of
the sales through more than one customer channels. The e-commerce sales in the entire industry
have been found to be rapidly growing with effects and impacts in different countries including
China and UK (Chatterjee et al, 2018). Unilever has found that majority of the customer
population in the market in constituted by women. Therefore, the women drive the purchasing
decision in the market highly and thus, Unilever has produced an effective program for customer
engagement keeping the women population into consideration. Besides, Unilever has also aimed
at centralizing their operations with developing network of Ultra logistic control towers globally
that contributes in improving on the services provided to the customers.
• Finances: As the organization knows that it has to develop certain perspective of functioning
within the market value Unilever configures its operations through effective portfolio
management of their assets and finances. This has duly helped in developing adaptation in the
market facilities where the changes in the demand of the customers according to their
7. Page | 7
preferences. Besides, the working capital and the fixed asset efficiency have been found to be
helping in improving the overall operations in the market (Lee and Tang, 2017). When the
working capital is calculated as a sales percentage, it shown a negative value. Therefore,
Unilever depicted it as a situation where the business growth is intrinsically driven by the cash
generation. Therefore, the growth in the business has been found to be implicated in the situation
of reduction in the ratio of fixed asset and sales. The organization has also found increase in the
non-current asset (of 1.0 billion Euro) and this growth rate was driven by expenditure of the
capital.
Identification of key stakeholders of Unilever assessing the focus of Unilever on the
right stakeholders (Using stakeholder’s theory)
Stakeholder’s theory
(Source: Gray et al. 2016)
The above picture shows inclusion of the stakeholders in an organization following the stakeholder’s
theory. The theory suggests that an organization operates in a manner that they reflect on the values and
morals during management of an organization (Gray et al. 2016). Therefore, the stakeholder theory is a
theory that encompasses the business ethics and its influence on the organizational management. As
suggested by the theory, an organization has a number of stakeholders that participate actively into the
business conduction. The stakeholders have been configured under two different categories such as
internal and external stakeholders. These stakeholders take part in the regulation of the organizational
8. Page | 8
business within the entire industrial entities either directly or indirectly. Following this theory, Unilever
has developed an effective strategy to identify and inoculate the right stakeholders within the business.
Unilever has put stress on development of converging focus on the consumers among those whom
Unilever take into account to develop right relationship with. The greatest priority is given to the
consumers (about 2 billion) whom the company serves on a daily basis. Therefore, the impact of the
decisions made by these stakeholders of the company is considered to be most intensive for Unilever
(Sodhi, 2015). Unilever also maintains its approach in order to ensure that the relationship between the
partners and collaborates are smooth and fruitful. Therefore, they maintain an approach towards their
partnerships and collaborations that exists along the value chain of the company. The company
acknowledges that their operations consist of a broach huge base consisting of long-term customers that
the company has taken along with success stairs. These stakeholders have been benefitted from the
overall functioning by about 15.6% through Total Shareholder Return in the year 2015.
Another important group that Unilever has considered as an important stakeholder is the NGOs and the
governments. This is done in order to ensure that changes are driven into the society for good of the
society. Unilever has incorporated in a Partner to Win program where they have instigated participation
of the stakeholders in order to create innovations in their products as well as the packaging system. The
organization has worked with large number of partners in their supply chain in order to welcome ideas
from the stakeholders and this has yielded in receiving of 69% of the innovative stances (of Unilever)
from the technologies, which are supplier-sourced. Using of the reusable packaging system is one of the
examples of such innovative operations that have been provided by Sonoco for a brand of US (Country
Crock). The bunch of stakeholders that Unilever associates its operations with are their consumers, the
people engaged directly with manufacturing of products, the society and the shareholders. Unilever has
produced functions that were aimed at tackling the three main areas of problems of the world such as
environmental, social and economic. The USLP program of the organization has been a large success
that has continually produced impacts on improving the health as well as developing well-being of the
society. The organization also stresses on the development of consistent shareholder returns. Here, the
portfolio management has also been considered as a contributor to develop shareholder returns. Unilever
has configured a four-category strategic operation that is focused on improving the returns on the
shareholders’ investment (Zhang et al. 2016). The growth model of Unilever has been enabled by
efficient and talented organizations that function as partners of Unilever. The project named Project
Half for Growth has enabled the delivery of 500 million Euro of the cost savings annually.
9. Page | 9
Assessing Unilever ‘s culture using suitable theoretical frameworks
Unilever has related its progression of the business to the culture that the organization follows. The
managers in the organization believe management, leadership and culture in an organization is majorly
interrelated. Hence, Unilever has developed an integration of theories such as encouraging innovation
among the employees along with increasing of productivity in the firm. Certain characteristics of the
organizational culture of Unilever have been found through analysis of the organizational functioning.
The identified characteristics are as follows:
• Focus on the quality: In order to conjugate the market operations along with effective and
efficient services to the consumers it is mostly important to focus on the quality of the outputs
that Unilever produces. In order to ensure that the operations would be qualitative the
organization has related it to the company culture. For example, an effective cultural framework
is used in Unilever that adopts innovation in all aspects of production of services and products
(Walker and Soule, 2017). This kind of culture can be related to the adhocracy culture that
supports improvised implementation of programs along with finding of creative solutions to the
problems.
• Focus on organizational performance: The organization has considered the consumers as the
most important entity where the major focus of organizational operation is fixed. This has been
instilled by the organizational culture that reflects on focusing on quality providence in each
aspect of organizational performance. In terms of delivering the operations to the right
proportion to the market, the organization aims to stress on both the individual and
organizational performances (Lee and Tang, 2017). Such kind of culture is indicative towards a
market culture where the focus is on quality production.
• Efficiency of the works: Unilever believes working efficiency of the employees can be enhanced
through effective integration of the employees into the organizational system. developing
friendly relationship with the employees along with providence of employee satisfaction through
various programs. This can be considered to be a part of the clan culture where the leaders
behave as mentors and envelops the operations of the workers.
Therefore, Unilever is found to be an organization that has instilled a mixed culture within its
organizational framework. This helps in developing work ethics of the employees present in the
organization that is liable to maximize the business output of the company. All the implications of the
10. Page | 10
organizational functioning have been evident in the development of Unilever from a small firm to a
global powerhouse. The organization has developed an effective cultural integration that has evolved
through implementation of work ethics among the entire workforce of the organization. on the other
hand, an integrative study of Unilever has stated that the leadership in the organization plays an
important role in developing the organizational culture. The leaders in the company practice making
management statures that are induced by the result-based approaches along with the market-based
approaches. Hence, the effects of the external conditions of the organization can be directly brought into
implication to have a direct influence on the work aspects of the organization. This is likely to state that
result based management is implemented with maximum consciousness so that the business has an
effective interrelation between the company culture and objectives (Chatterjee et al. 2018). Hence,
Unilever operates in the market situation through a collective approach that helps in developing an
integrated organizational culture. Human resource structures and functions can be highly effective in the
terms of ensuring the Unilever functions with an effective human resource operations and management
that is likely to develop enhancement in the structural entity of the organization.
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Recommendation of strategy for future development of Unilever
Enabling future development in the organization is the core activity an organization aims to perform.
Varieties of aspects are included in this stature in order to ensure that the logistics show positive
enforcement of the value return on investment in various levels.
Unilever has come across large implications of market operations that has effectively instilled into its
framework of operations. However, the assignment aims to develop certain recommendations for the
strategic functioning of the organization derived from the above analysis.
In order to sustain in the highly competitive market condition it is important for the organization
(Unilever) to develop an anticipation of the challenges that may affect the organizational performance
and operations in the industrial sector. This is because; there is rapid change in the consumer behavior
that is likely to alter consumer habits. Therefore, in this stature, the organization should be able to
develop market or consumer-oriented operations and innovations so that products are consumer relevant.
Unilever has largely integrated youths and capable workforce in the organization through effective
employee recruitment program that has implicated on the involvement of continuous growth of the
company from multiple aspects. However, Unilever should also be aware of the increasing competition
where talents are offered with attractive remuneration in large number of competitors. Therefore, it
should pay attention to develop an effective employee induction operation that would focus on training
of the newly recruited employees in the organization (Bocken et al. 2014). This would develop the
employee generosity in the business along with development good idea of the operations in Unilever.
Hence, the employees would be more adaptive to the practical learning and challenges that Unilever
may usually face. Besides, the new employees might also be trained in a way so that the future
challenges can be dealt with effectively.
Unilever should be more active in developing the training projects in order to develop aspects of
sustainable business. The business should therefore, be put forward through training of employees as
ambassadors to sustain human rights. This will develop and enhance the company’s image as a major
player on the ethical ground. Hence, the philanthropic attitude of the organization would be more
effective in the market stature. On the other hand, the sustainable development should also be in hand in
hand operation so that there is consistent development of the functions (Schwartz, 2017).
12. Page | 12
On the other hand, Unilever should also be aware of the operations that are included to have sustainable
use of their resources. Hence, engagement of the organization should be ensured in order to hold the
liability of the organization for instigation of the complete functional appropriateness. However, the
organization under discussion should also function through accommodation of policies in the
organization that ensures incorporation of diversity.
Conclusion
The assignment has discussed various areas that have been producing implications on the business that
are liable to show the reason behind the huge success of the company over the years of operations.
Therefore, in order to ensure that there is effective implementation of the strategic plans in the
organization Unilever has indulged into variety of operations that facilitates positive decision-making.
Besides, the organization has been found to involve into a practice of mixed culture implementation in
order to benefit employees, shareholders and other stakeholders. Therefore, the benefit gained by the
organization has been found to be result of effective criteria setting of the organization to ensure that
different stakeholders are involved in the operations to develop stakeholder returns. The operations in
Unilever have reflected generating trust among the shareholders through providing them large return in
the investment. In addition, the study derived that stakeholders are also integrated in organizational
operations through engaging the innovations that the supply chain technology can provide. Therefore,
such integrated and updated operational planning of Unilever has replicated itself through increased
market share and sales growth.
13. Page | 13
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