Auto Sales - Service - Even Internet and BDC folks are propositioning people. What makes U different ? How do you stand out ? Do not depend on some ad agency to load your lips. Develop your own, make your own, own your own Why Buy's.

1. You never get a second
chance to make a
first impression

2. How to Stand out from the crowd
Building A Unique Selling Proposition

3. Who here has
ever been
propositioned ?

4. WHAT IS A USP ? Lowest Price
Large Selection
Beat Anyone's Price
Completely Satisfied
Not Undersold
More For Your Trade
The USP's job is to
help customers see
exactly what your
business has to offer
that your
competition does
not.

6. WHY DO I NEED A
UNIQUE SELLING
PROPOSTION ?
THEY ARE GOING TO COME HERE,
CALL HERE, CLICK HERE, BUY HERE
ANYWAY, RIGHT ?
Because of the growth of
digital marketing
consumers can cast a
wider net.
No matter what you are
selling.
No matter what your
department.
They can cover more
ground.

7. EVERY PERSON
NEEDS TO
UNDERSTAND IT
KNOW IT
SAY IT

8. BUILDING OUR USP
THE EXPERIENCE
HOW WILL IT BE DIFFERENT
HOW WILL IT BE MEMORABLE
WHAT IS
OR
WHAT WILL BE

9. TELL ME
ARE YOU
EXPEREINCED ?

11. BUILDING OUR USP
WHAT IS THE PROBLEM THAT WE SOLVE FOR A CAR BUYER?
WHAT IS THE UNIQUE WAY WE DO IT ?
WHAT IS THE STORY OF THAT ?

12. BUILDING OUR USP
MILITARY
HOSPITAL WORKERS
GEICO WORKERS
COLLEGE STUDENTS
RETIREES
OTHERS ?
WHAT MAKES
OUR AUDIENCE
SPECIAL

13. BUILDING OUR USP
BUY A TOYOTA
BUY/SERVICE HERE
BUY/SERVICE NOW
FROM ME
EACH HAS
DIFFERENT
NEEDS AND
WANTS

14. WHY BUY A TOYOTA
MILITARY
HOSPITAL WORKERS
GEICO WORKERS
COLLEGE STUDENTS
RETIREES
OTHERS ?

15. WHY
BUY/SERVICE
HERE ?
MILITARY
HOSPITAL WORKERS
GEICO WORKERS
COLLEGE STUDENTS
RETIREES
OTHERS ?

16. WHY
BUY/SERVICE
NOW ?
MILITARY
HOSPITAL WORKERS
GEICO WORKERS
COLLEGE STUDENTS
RETIREES
OTHERS ?

17. WHY ME?
MILITARY
HOSPITAL WORKERS
GEICO WORKERS
COLLEGE STUDENTS
RETIREES
OTHERS ?

18. EVERY PERSON
NEEDS TO
UNDERSTAND IT
KNOW IT
SAY IT

19. THANK YOU