You don't need a sales funnel. You have one...every business does. The question is whether it's working the way you want it to and what you need to do to get your leads and clients on board and buying.

1. WHAT ARE
THE SEVEN
LAYERS OF
YOUR SALES
FUNNEL?

2. I TALK ABOUT
HOLISITIC FUNNELS...
That it's message first, tech second.
And how clients that love you BUY
and stick around.

3. BUT WHAT DOES
THAT MEAN?
What are all the layers I'm talking about?

4. The main thing I want people to know is
that they have a sales funnel already. I
don't sell sales funnels. My team and I
help businesses get magnetic
messaging and make sure their sales
funnel works.

5. Leads take different paths every time.
It's never just the landing page that
makes a good funnel. It's all the things
your business puts out there,
automated, organic, in person, paid, and
everything in between.
Let's look at the layers...

6. AUDIENCE
This is NOT just your ideal client. Every
path/layer in your funnel has its own
special audience. Make sure you
pinpoint that.

7. MESSAGE
What's your brand voice? You need to
pick out the can't-miss-them, action
inspiring pieces of your message that
your potential customers need to hear
throughout the funnel to get them
excited to hop on board.

8. YOUR OFFER
You HAVE to know what you want to
sell. And have it packaged in a way that
makes people actually want to buy it.
(Psstt...your pricing is part of your
marketing, too.)

9. DAILY ACTION
Funnels don't work great if no one
knows about them. What can you do on
a regular basis to move people forward
in your funnel? This is organic content,
local outreach, newsletters, etc. Post
and do things with purpose.

10. THE FUNNEL
All the traditional outreach, automation,
and landing pages. Map out the ways
you'll find people, follow up, figure out
what to say and how to say it, and then
work on all the bits and pieces so you
actually GET. IT. DONE.

11. RETENTION
You want to keep your paying customers
happy so they love you, refer you, and
buy from you again. What does that look
like in your funnel?

12. GROUNDING
What non-selling things do you need to
do to make sure you and anyone on your
team stay plugged in to the sales funnel
message and keep everything moving
forward. Remember, sales funnels are
never one and done!

13. Good marketing and
sales is all about
putting your client at
the center of the
story and MOVING
them to buy.

14. It's not about tricking them or gimmicks.
But doing that means you need to be
willing to answer some pretty specific
questions about who you serve, how you
serve them, and why it matters.
You need to do this on purpose. With
purpose.

15. WANT TO TACKLE YOUR
SEVEN LAYERS AND
MAKE THEM TOO
DELICIOUS TO PASS UP?

16. GRAB A SPOT AT THE SEVEN
LAYER SALES FUNNEL
DELICIOUSNESS!
(NOT INTO GROUP WORK? TALK TO ME
ABOUT 1-ON-1 STRATEGY SESSIONS.)