SlideShare a Scribd company logo

Are You Selling Products or Building Brands?

•
•
Greg Bonsib
Greg Bonsib

How to bridge the gap between talking at and connecting with consumers by making sales today and building your brand for tomorrow.

1 of 6
Download to read offline
DO YOU SELL PRODUCT OR BUILD BRANDS? How to bridge the gap between communicating and connecting with consumers. CHANNELINSTINCTS.COM
SELLING PRODUCTS All too commonly, this is how companies market themselves… • Provide information • Talk features and benefits • Promote yourself • Desire mass appeal • Grow market share CHANNELINSTINCTS.COM
THERE’S A BETTER WAY But those companies that connect with us, and move us emotionally, are the brands we return to again and again… CHANNELINSTINCTS.COM
BUILDING BRANDS • Differentiate from competition • Communicate an “inherent drama” • Create relationships with others • Focus on key audience segments • Earn share of heart and mind CHANNELINSTINCTS.COM
MOVE TO BUILDING BRANDS Differentiate from competition Communicate an “inherent drama” Create relationships with others Focus on key audience segments Earn share of heart and mind Provide information Talk features and benefits Promote yourself Desire mass appeal Grow market share CHANNELINSTINCTS.COM
6 CHANNELINSTICTS [ Accelerating your path between ideas & actions ] CHANNELINSTINCTS.COM Greg Bonsib is a marketing expert and consultant who has worked with sales teams and customers such as Newell Rubbermaid, Owens Corning, Zeinth Products, SentrySafe and others to launch new products and programs. He can be reached at greg@channelinstincts.com.

Recommended

Cannonball your startup
Cannonball your startupCannonball your startup
Cannonball your startup
VantageITes
 
Uni Que Selling Proposition
Uni Que Selling PropositionUni Que Selling Proposition
Uni Que Selling Proposition
Tom Thornton
 
Money is in the list
Money is in the listMoney is in the list
Money is in the list
Gary Ferreira (Reciprocation Marketing)
 
Content Marketing Made Simple
Content Marketing Made SimpleContent Marketing Made Simple
Content Marketing Made Simple
Ali Hanif
 
Ironing out your brand
Ironing out your brandIroning out your brand
Ironing out your brandSmart Fish Marketing
 
5 Ecommerce Trends to Implement Now
5 Ecommerce Trends to Implement Now5 Ecommerce Trends to Implement Now
5 Ecommerce Trends to Implement Now
WordCamp Sydney
 
Masters of Marketing -- The Importance of Consistent Branding
Masters of Marketing -- The Importance of Consistent Branding Masters of Marketing -- The Importance of Consistent Branding
Masters of Marketing -- The Importance of Consistent Branding
Darmini Kara
 
Advertising & IMC - Creativity - Session 07
Advertising & IMC - Creativity - Session 07Advertising & IMC - Creativity - Session 07
Advertising & IMC - Creativity - Session 07
Umes Shrestha
 

Recommended

Cannonball your startup
Cannonball your startupCannonball your startup
Cannonball your startup
VantageITes
 
Uni Que Selling Proposition
Uni Que Selling PropositionUni Que Selling Proposition
Uni Que Selling Proposition
Tom Thornton
 
Money is in the list
Money is in the listMoney is in the list
Money is in the list
Gary Ferreira (Reciprocation Marketing)
 
Content Marketing Made Simple
Content Marketing Made SimpleContent Marketing Made Simple
Content Marketing Made Simple
Ali Hanif
 
Ironing out your brand
Ironing out your brandIroning out your brand
Ironing out your brandSmart Fish Marketing
 
5 Ecommerce Trends to Implement Now
5 Ecommerce Trends to Implement Now5 Ecommerce Trends to Implement Now
5 Ecommerce Trends to Implement Now
WordCamp Sydney
 
Masters of Marketing -- The Importance of Consistent Branding
Masters of Marketing -- The Importance of Consistent Branding Masters of Marketing -- The Importance of Consistent Branding
Masters of Marketing -- The Importance of Consistent Branding
Darmini Kara
 
Advertising & IMC - Creativity - Session 07
Advertising & IMC - Creativity - Session 07Advertising & IMC - Creativity - Session 07
Advertising & IMC - Creativity - Session 07
Umes Shrestha
 
The Power of the Brand: Part One
The Power of the Brand: Part OneThe Power of the Brand: Part One
The Power of the Brand: Part OneMagazine Training International
 
Small Business Marketing Basics
Small Business Marketing BasicsSmall Business Marketing Basics
Small Business Marketing Basics
Lisa Hamm-Greenawalt
 
Building a kick-ass brand that wins
Building a kick-ass brand that winsBuilding a kick-ass brand that wins
Building a kick-ass brand that wins
Deb Gabor
 
Profile raising: the power of your brand
Profile raising: the power of your brandProfile raising: the power of your brand
Profile raising: the power of your brand
CommunityWaikato
 
Susie Almaneih: Startup Marketing Tips
Susie Almaneih: Startup Marketing TipsSusie Almaneih: Startup Marketing Tips
Susie Almaneih: Startup Marketing Tips
Susie Almaneih
 
Expand Your Brand Through Sales
Expand Your Brand Through SalesExpand Your Brand Through Sales
Expand Your Brand Through SalesLeigh Ashton
 
Mbot may issue page 18
Mbot may issue page 18Mbot may issue page 18
Mbot may issue page 18Shirley Buchanan
 
Fsb Branding Pres 2010 With Out Ads
Fsb Branding Pres 2010 With Out AdsFsb Branding Pres 2010 With Out Ads
Fsb Branding Pres 2010 With Out Ads
louwilliams
 
The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...
The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...
The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...
Becca Niederkrom
 
Small vs. Large Brands: How to Become a Market Leader
Small vs. Large Brands: How to Become a Market LeaderSmall vs. Large Brands: How to Become a Market Leader
Small vs. Large Brands: How to Become a Market Leader
Percolate
 
Brand Strategy Overview For Nbbn
Brand Strategy Overview For NbbnBrand Strategy Overview For Nbbn
Brand Strategy Overview For Nbbn
Jeffrey Drake
 
6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness 6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness
Kate Rooney
 
7 Essential Tips for Building a Strong Nonprofit Brand
7 Essential Tips for Building a Strong Nonprofit Brand7 Essential Tips for Building a Strong Nonprofit Brand
7 Essential Tips for Building a Strong Nonprofit Brand
Donorbox
 
Brand loyalty through your business channel
Brand loyalty through your business channelBrand loyalty through your business channel
Brand loyalty through your business channel
Gustav Lammerding
 
LSS2017: Success Stories For Driving Local Value to Your Brand
LSS2017: Success Stories For Driving Local Value to Your BrandLSS2017: Success Stories For Driving Local Value to Your Brand
LSS2017: Success Stories For Driving Local Value to Your Brand
Rio SEO
 
Engels presentatie (1)
Engels presentatie (1)Engels presentatie (1)
Engels presentatie (1)annikadewild
 
[Assignment 9.1][Proposition, positioning, architecture] Hung Van
[Assignment 9.1][Proposition, positioning, architecture] Hung Van[Assignment 9.1][Proposition, positioning, architecture] Hung Van
[Assignment 9.1][Proposition, positioning, architecture] Hung Van
Hung Van
 
How to Establish and Build a Small Business Brand
How to Establish and Build a Small Business BrandHow to Establish and Build a Small Business Brand
How to Establish and Build a Small Business Brand
Indispensable Marketing
 
Nicholas salzano explains brand salience is essential
Nicholas salzano explains brand salience is essentialNicholas salzano explains brand salience is essential
Nicholas salzano explains brand salience is essential
Nicholas Salzano
 
Brand Brochure-v3
Brand Brochure-v3Brand Brochure-v3
Brand Brochure-v3Flora Stopher
 
Wake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar PresentationWake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar Presentation
Brand Inspiration
 
Brand Activation
Brand ActivationBrand Activation
Brand Activation
Asif Hussain
 

More Related Content

What's hot

Small Business Marketing Basics
Small Business Marketing BasicsSmall Business Marketing Basics
Small Business Marketing Basics
Lisa Hamm-Greenawalt
 
Building a kick-ass brand that wins
Building a kick-ass brand that winsBuilding a kick-ass brand that wins
Building a kick-ass brand that wins
Deb Gabor
 
Profile raising: the power of your brand
Profile raising: the power of your brandProfile raising: the power of your brand
Profile raising: the power of your brand
CommunityWaikato
 
Susie Almaneih: Startup Marketing Tips
Susie Almaneih: Startup Marketing TipsSusie Almaneih: Startup Marketing Tips
Susie Almaneih: Startup Marketing Tips
Susie Almaneih
 
Expand Your Brand Through Sales
Expand Your Brand Through SalesExpand Your Brand Through Sales
Expand Your Brand Through SalesLeigh Ashton
 
Fsb Branding Pres 2010 With Out Ads
Fsb Branding Pres 2010 With Out AdsFsb Branding Pres 2010 With Out Ads
Fsb Branding Pres 2010 With Out Ads
louwilliams
 
The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...
The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...
The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...
Becca Niederkrom
 
Small vs. Large Brands: How to Become a Market Leader
Small vs. Large Brands: How to Become a Market LeaderSmall vs. Large Brands: How to Become a Market Leader
Small vs. Large Brands: How to Become a Market Leader
Percolate
 
Brand Strategy Overview For Nbbn
Brand Strategy Overview For NbbnBrand Strategy Overview For Nbbn
Brand Strategy Overview For Nbbn
Jeffrey Drake
 
6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness 6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness
Kate Rooney
 
7 Essential Tips for Building a Strong Nonprofit Brand
7 Essential Tips for Building a Strong Nonprofit Brand7 Essential Tips for Building a Strong Nonprofit Brand
7 Essential Tips for Building a Strong Nonprofit Brand
Donorbox
 
Brand loyalty through your business channel
Brand loyalty through your business channelBrand loyalty through your business channel
Brand loyalty through your business channel
Gustav Lammerding
 
LSS2017: Success Stories For Driving Local Value to Your Brand
LSS2017: Success Stories For Driving Local Value to Your BrandLSS2017: Success Stories For Driving Local Value to Your Brand
LSS2017: Success Stories For Driving Local Value to Your Brand
Rio SEO
 
Engels presentatie (1)
Engels presentatie (1)Engels presentatie (1)
Engels presentatie (1)annikadewild
 
[Assignment 9.1][Proposition, positioning, architecture] Hung Van
[Assignment 9.1][Proposition, positioning, architecture] Hung Van[Assignment 9.1][Proposition, positioning, architecture] Hung Van
[Assignment 9.1][Proposition, positioning, architecture] Hung Van
Hung Van
 
How to Establish and Build a Small Business Brand
How to Establish and Build a Small Business BrandHow to Establish and Build a Small Business Brand
How to Establish and Build a Small Business Brand
Indispensable Marketing
 
Nicholas salzano explains brand salience is essential
Nicholas salzano explains brand salience is essentialNicholas salzano explains brand salience is essential
Nicholas salzano explains brand salience is essential
Nicholas Salzano
 

What's hot (19)

The Power of the Brand: Part One
The Power of the Brand: Part OneThe Power of the Brand: Part One
The Power of the Brand: Part One
 
Small Business Marketing Basics
Small Business Marketing BasicsSmall Business Marketing Basics
Small Business Marketing Basics
 
Building a kick-ass brand that wins
Building a kick-ass brand that winsBuilding a kick-ass brand that wins
Building a kick-ass brand that wins
 
Profile raising: the power of your brand
Profile raising: the power of your brandProfile raising: the power of your brand
Profile raising: the power of your brand
 
Susie Almaneih: Startup Marketing Tips
Susie Almaneih: Startup Marketing TipsSusie Almaneih: Startup Marketing Tips
Susie Almaneih: Startup Marketing Tips
 
Expand Your Brand Through Sales
Expand Your Brand Through SalesExpand Your Brand Through Sales
Expand Your Brand Through Sales
 
Mbot may issue page 18
Mbot may issue page 18Mbot may issue page 18
Mbot may issue page 18
 
Fsb Branding Pres 2010 With Out Ads
Fsb Branding Pres 2010 With Out AdsFsb Branding Pres 2010 With Out Ads
Fsb Branding Pres 2010 With Out Ads
 
The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...
The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...
The Dallas Content Marketing Playbook: 5 Epic Ways to Connect With Your Custo...
 
Small vs. Large Brands: How to Become a Market Leader
Small vs. Large Brands: How to Become a Market LeaderSmall vs. Large Brands: How to Become a Market Leader
Small vs. Large Brands: How to Become a Market Leader
 
Brand Strategy Overview For Nbbn
Brand Strategy Overview For NbbnBrand Strategy Overview For Nbbn
Brand Strategy Overview For Nbbn
 
6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness 6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness
 
7 Essential Tips for Building a Strong Nonprofit Brand
7 Essential Tips for Building a Strong Nonprofit Brand7 Essential Tips for Building a Strong Nonprofit Brand
7 Essential Tips for Building a Strong Nonprofit Brand
 
Brand loyalty through your business channel
Brand loyalty through your business channelBrand loyalty through your business channel
Brand loyalty through your business channel
 
LSS2017: Success Stories For Driving Local Value to Your Brand
LSS2017: Success Stories For Driving Local Value to Your BrandLSS2017: Success Stories For Driving Local Value to Your Brand
LSS2017: Success Stories For Driving Local Value to Your Brand
 
Engels presentatie (1)
Engels presentatie (1)Engels presentatie (1)
Engels presentatie (1)
 
[Assignment 9.1][Proposition, positioning, architecture] Hung Van
[Assignment 9.1][Proposition, positioning, architecture] Hung Van[Assignment 9.1][Proposition, positioning, architecture] Hung Van
[Assignment 9.1][Proposition, positioning, architecture] Hung Van
 
How to Establish and Build a Small Business Brand
How to Establish and Build a Small Business BrandHow to Establish and Build a Small Business Brand
How to Establish and Build a Small Business Brand
 
Nicholas salzano explains brand salience is essential
Nicholas salzano explains brand salience is essentialNicholas salzano explains brand salience is essential
Nicholas salzano explains brand salience is essential
 

Similar to Are You Selling Products or Building Brands?

Wake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar PresentationWake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar Presentation
Brand Inspiration
 
Brand Activation
Brand ActivationBrand Activation
Brand Activation
Asif Hussain
 
Branding in the 21st century by imran
Branding in the 21st century by imranBranding in the 21st century by imran
Branding in the 21st century by imranImran Hussain
 
Business Advice and Strategies
Business Advice and StrategiesBusiness Advice and Strategies
Business Advice and Strategiesmichaelynch
 
Developing a Cohesive Brand Voice
Developing a Cohesive Brand VoiceDeveloping a Cohesive Brand Voice
Developing a Cohesive Brand Voice
Shay Bellas
 
Developing a Cohesive Brand Voice
Developing a Cohesive Brand VoiceDeveloping a Cohesive Brand Voice
Developing a Cohesive Brand Voice
Jeff Ryan
 
Branding As A Tool For Market Access
Branding As A Tool For Market Access�Branding As A Tool For Market Access�
Branding As A Tool For Market Access
'Lolu Akinwunmi
 
Branding vs Business - ARISE ROBY
Branding vs Business - ARISE ROBYBranding vs Business - ARISE ROBY
Branding vs Business - ARISE ROBYArise Roby
 
Marketing & Public Relations 101
Marketing & Public Relations 101Marketing & Public Relations 101
Marketing & Public Relations 101
Clayton Kraby
 
Valu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session oneValu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session oneMichael Bowers
 
Selling A National Regional Magazine Network
Selling A National Regional Magazine NetworkSelling A National Regional Magazine Network
Selling A National Regional Magazine NetworkNational Country Market
 
Branding: Myth or Game Changer. You Decide
Branding: Myth or Game Changer. You DecideBranding: Myth or Game Changer. You Decide
Branding: Myth or Game Changer. You Decide
tpcslide
 
Build a Brand Worth Billions
Build a Brand Worth BillionsBuild a Brand Worth Billions
Build a Brand Worth Billions
Saffire
 
Simple Branding Strategies for Small Businesses
Simple Branding Strategies for Small Businesses Simple Branding Strategies for Small Businesses
Simple Branding Strategies for Small Businesses
MOS Legal Transcription Service
 
Small Business Boot Camp with Jim Joseph at Vocus
Small Business Boot Camp with Jim Joseph at VocusSmall Business Boot Camp with Jim Joseph at Vocus
Small Business Boot Camp with Jim Joseph at Vocus
Cision
 
Creative market branding
Creative market brandingCreative market branding
Creative market branding
Digital Spark Marketing
 

Similar to Are You Selling Products or Building Brands? (20)

Brand Brochure-v3
Brand Brochure-v3Brand Brochure-v3
Brand Brochure-v3
 
Wake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar PresentationWake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar Presentation
 
Brand Activation
Brand ActivationBrand Activation
Brand Activation
 
Branding in the 21st century by imran
Branding in the 21st century by imranBranding in the 21st century by imran
Branding in the 21st century by imran
 
The Role of Marketing in Public Relations
The Role of Marketing in Public RelationsThe Role of Marketing in Public Relations
The Role of Marketing in Public Relations
 
Business Advice and Strategies
Business Advice and StrategiesBusiness Advice and Strategies
Business Advice and Strategies
 
Developing a Cohesive Brand Voice
Developing a Cohesive Brand VoiceDeveloping a Cohesive Brand Voice
Developing a Cohesive Brand Voice
 
Developing a Cohesive Brand Voice
Developing a Cohesive Brand VoiceDeveloping a Cohesive Brand Voice
Developing a Cohesive Brand Voice
 
Branding As A Tool For Market Access
Branding As A Tool For Market Access�Branding As A Tool For Market Access�
Branding As A Tool For Market Access
 
Branding vs Business - ARISE ROBY
Branding vs Business - ARISE ROBYBranding vs Business - ARISE ROBY
Branding vs Business - ARISE ROBY
 
Marketing & Public Relations 101
Marketing & Public Relations 101Marketing & Public Relations 101
Marketing & Public Relations 101
 
Valu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session oneValu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session one
 
Selling A National Regional Magazine Network
Selling A National Regional Magazine NetworkSelling A National Regional Magazine Network
Selling A National Regional Magazine Network
 
Branding: Myth or Game Changer. You Decide
Branding: Myth or Game Changer. You DecideBranding: Myth or Game Changer. You Decide
Branding: Myth or Game Changer. You Decide
 
Build a Brand Worth Billions
Build a Brand Worth BillionsBuild a Brand Worth Billions
Build a Brand Worth Billions
 
Tg non selling ppt 61713 (2) - copy
Tg non selling ppt 61713 (2) - copyTg non selling ppt 61713 (2) - copy
Tg non selling ppt 61713 (2) - copy
 
Tg swi ppt 61713 (2)
Tg swi ppt 61713 (2)Tg swi ppt 61713 (2)
Tg swi ppt 61713 (2)
 
Simple Branding Strategies for Small Businesses
Simple Branding Strategies for Small Businesses Simple Branding Strategies for Small Businesses
Simple Branding Strategies for Small Businesses
 
Small Business Boot Camp with Jim Joseph at Vocus
Small Business Boot Camp with Jim Joseph at VocusSmall Business Boot Camp with Jim Joseph at Vocus
Small Business Boot Camp with Jim Joseph at Vocus
 
Creative market branding
Creative market brandingCreative market branding
Creative market branding
 

More from Greg Bonsib

We Interrupt This Presentation...
We Interrupt This Presentation...We Interrupt This Presentation...
We Interrupt This Presentation...
Greg Bonsib
 
The 4 P's of Marketing Aren't Enough Anymore!
The 4 P's of Marketing Aren't Enough Anymore!The 4 P's of Marketing Aren't Enough Anymore!
The 4 P's of Marketing Aren't Enough Anymore!
Greg Bonsib
 
The Critical Role of Sales Throughout the New Product Development Process
The Critical Role of Sales Throughout the New Product Development ProcessThe Critical Role of Sales Throughout the New Product Development Process
The Critical Role of Sales Throughout the New Product Development Process
Greg Bonsib
 
Moving to a Marketing Led, Customer-Centered Team
Moving to a Marketing Led, Customer-Centered TeamMoving to a Marketing Led, Customer-Centered Team
Moving to a Marketing Led, Customer-Centered Team
Greg Bonsib
 
8 Questions to Reignite Sales Growth
8 Questions to Reignite Sales Growth8 Questions to Reignite Sales Growth
8 Questions to Reignite Sales Growth
Greg Bonsib
 
Retail Excellence
Retail ExcellenceRetail Excellence
Retail Excellence
Greg Bonsib
 
Role of Customer Marketing
Role of Customer MarketingRole of Customer Marketing
Role of Customer Marketing
Greg Bonsib
 
OSS channel merger by the numbers
OSS channel merger by the numbersOSS channel merger by the numbers
OSS channel merger by the numbers
Greg Bonsib
 

More from Greg Bonsib (8)

We Interrupt This Presentation...
We Interrupt This Presentation...We Interrupt This Presentation...
We Interrupt This Presentation...
 
The 4 P's of Marketing Aren't Enough Anymore!
The 4 P's of Marketing Aren't Enough Anymore!The 4 P's of Marketing Aren't Enough Anymore!
The 4 P's of Marketing Aren't Enough Anymore!
 
The Critical Role of Sales Throughout the New Product Development Process
The Critical Role of Sales Throughout the New Product Development ProcessThe Critical Role of Sales Throughout the New Product Development Process
The Critical Role of Sales Throughout the New Product Development Process
 
Moving to a Marketing Led, Customer-Centered Team
Moving to a Marketing Led, Customer-Centered TeamMoving to a Marketing Led, Customer-Centered Team
Moving to a Marketing Led, Customer-Centered Team
 
8 Questions to Reignite Sales Growth
8 Questions to Reignite Sales Growth8 Questions to Reignite Sales Growth
8 Questions to Reignite Sales Growth
 
Retail Excellence
Retail ExcellenceRetail Excellence
Retail Excellence
 
Role of Customer Marketing
Role of Customer MarketingRole of Customer Marketing
Role of Customer Marketing
 
OSS channel merger by the numbers
OSS channel merger by the numbersOSS channel merger by the numbers
OSS channel merger by the numbers
 

Recently uploaded

SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
smmpanel567
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
PushON Ltd
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Search Engine Journal
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Maswer Ali
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
Brand Highlighters
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
Felipe Bazon
 

Recently uploaded (20)

SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 

Are You Selling Products or Building Brands?

  • 1. DO YOU SELL PRODUCT OR BUILD BRANDS? How to bridge the gap between communicating and connecting with consumers. CHANNELINSTINCTS.COM
  • 2. SELLING PRODUCTS All too commonly, this is how companies market themselves… • Provide information • Talk features and benefits • Promote yourself • Desire mass appeal • Grow market share CHANNELINSTINCTS.COM
  • 3. THERE’S A BETTER WAY But those companies that connect with us, and move us emotionally, are the brands we return to again and again… CHANNELINSTINCTS.COM
  • 4. BUILDING BRANDS • Differentiate from competition • Communicate an “inherent drama” • Create relationships with others • Focus on key audience segments • Earn share of heart and mind CHANNELINSTINCTS.COM
  • 5. MOVE TO BUILDING BRANDS Differentiate from competition Communicate an “inherent drama” Create relationships with others Focus on key audience segments Earn share of heart and mind Provide information Talk features and benefits Promote yourself Desire mass appeal Grow market share CHANNELINSTINCTS.COM
  • 6. 6 CHANNELINSTICTS [ Accelerating your path between ideas & actions ] CHANNELINSTINCTS.COM Greg Bonsib is a marketing expert and consultant who has worked with sales teams and customers such as Newell Rubbermaid, Owens Corning, Zeinth Products, SentrySafe and others to launch new products and programs. He can be reached at greg@channelinstincts.com.