From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've read. This presentation shares "money quotes" from Segio Zyman's classic marketing book, THE END OF ADVERTISING AS WE KNOW IT.
Rethinking Marketing - Purple Goldfish 2.0 Top 11 TakeawaysStan Phelps
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0:
1. Your brand is no longer just what you tell people it is. It's what your customer experiences, how they feel, and most importantly, what they tell others about their experience.
2. There is no such thing as just meeting customer expectations.
3. Experience design is the next frontier of marketing and brand building.
4. Marketing is about being so remark-able that people can't just help but talk about you.
5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate.
6. Over-deliver on the things that are valued by your customers and create signature elements of added value.
7. Take care of the customers you have . . . they'll bring you the customers you want.
8. The majority of how we judge others and brands comes down to warmth and competence.
9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer.
10. Purple Goldfish is any time a business purposely goes above and beyond to add value or reduce effort.
11. You have to give your customers something to talk about.
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from NOW... BUILD A GREAT BUSINESS (Mark Thompson & Brain Tracy). Enjoy.
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...Tim Leake
The slides from RPA's forum presentation at the 2014 Cannes Lions Festival of Creativity.
Share your own naked truth, and learn more at: http://www.GetNakedAtCannes.com
Watch the teaser video at: https://www.youtube.com/watch?v=mLC0Kyq01Hk
Download the infographic here: http://www.getnakedatcannes.com/Content/Press/cannes-infographic-final.pdf
Rethinking Marketing - Purple Goldfish 2.0 Top 11 TakeawaysStan Phelps
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0:
1. Your brand is no longer just what you tell people it is. It's what your customer experiences, how they feel, and most importantly, what they tell others about their experience.
2. There is no such thing as just meeting customer expectations.
3. Experience design is the next frontier of marketing and brand building.
4. Marketing is about being so remark-able that people can't just help but talk about you.
5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate.
6. Over-deliver on the things that are valued by your customers and create signature elements of added value.
7. Take care of the customers you have . . . they'll bring you the customers you want.
8. The majority of how we judge others and brands comes down to warmth and competence.
9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer.
10. Purple Goldfish is any time a business purposely goes above and beyond to add value or reduce effort.
11. You have to give your customers something to talk about.
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from NOW... BUILD A GREAT BUSINESS (Mark Thompson & Brain Tracy). Enjoy.
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...Tim Leake
The slides from RPA's forum presentation at the 2014 Cannes Lions Festival of Creativity.
Share your own naked truth, and learn more at: http://www.GetNakedAtCannes.com
Watch the teaser video at: https://www.youtube.com/watch?v=mLC0Kyq01Hk
Download the infographic here: http://www.getnakedatcannes.com/Content/Press/cannes-infographic-final.pdf
[Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg ...WeCreate
BẠN CÓ ĐỦ DATA-IQ ĐỂ CẠNH TRANH TRONG THỜI ĐẠI MỚI?
Chẳng biết từ lúc nào, khái niệm “data” (dữ liệu) luôn đi kèm với từ “big” – big data mới ngầu, mà ngầu quá nên chỉ dành cho những big guys như Apple, Google, Facebook thôi.
Tập đoàn Ogilvy không đồng ý với việc đó. Ngược với quan điểm thông thường, Ogilvy – tập đoàn sáng tạo hàng đầu thế giới, rất quan tâm đến số liệu vì nó là những dấu hiệu quan trọng của nhu cầu, xu hướng và hiệu quả. Và như một đối tác sáng tạo kiểu mẫu, Ogilvy mong muốn khách hàng của mình thành công.
Ogilvy tin rằng điều này là có thể, và có một “công thức thành công” chung cho những thương hiệu hàng đầu như Coca-Cola, Cisco đến các startup mới (thậm chí chưa) thành lập.
Và họ viết hẳn một quyển sách về điều đó, đơn giản – mạch lạc như “sách dạy nấu ăn”, bạn có thể cầm lên, đọc một chương và ứng dụng ngay vào công việc.
Với Ogilvy, “dữ liệu” không phải là một khái niệm tĩnh và xa vời, nó là một phương pháp suy nghĩ và kỹ năng, sống động – cụ thể và có-thể-học-được.
Đây là bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam tại buổi talkshow ra mắt sách DATA IS SEXY AND YOU SHOULD KNOW IT
Nhận ngay bí quyết sống sót trong kỷ nguyên digital do tập đoàn Ogilvy viết tại đây: http://bit.ly/Hieusodetangso
Enhance the impact of your marketing spend by developing an inspirational selling point and integrate PR, advertising & digital and focus on the influencers and first followers.
Guerrila Marketing tip 14 Solar Leads Club - Parking TicketsSolar99
Guerrilla Marketing tip 14 Solar Leads Club - Parking Tickets
Solar Energy Lead Generation with Un Tickets as Parking Tickets - Amazing way to Get Solar Leads
This is a comprehensive guide to TRUE branding for personal or business communications. It was presented to the Iowa Fruit & Vegetable Growers Association of Iowa on January 26th, 2017. More about TRUE Branding can be seen at www.thebrandchef.com or www.spokecom.com
Traditional Marketing is Dead... Long Live the CustomerStan Phelps
Traditional marketing is dead. Today's consumer is empowered. Tell and sell marketing is no longer effective. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: their current customer. Referrals and word of mouth are keys to future growth. This presentation features nine customer-centric marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zane's Cycles, and Zappos.
The rapid changes in the advertising industry may feel like the ad-pocalypse is upon us, but embracing the revolution and partnering with strategic thinkers can help connect brands to customers today and tomorrow.
[Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg ...WeCreate
BẠN CÓ ĐỦ DATA-IQ ĐỂ CẠNH TRANH TRONG THỜI ĐẠI MỚI?
Chẳng biết từ lúc nào, khái niệm “data” (dữ liệu) luôn đi kèm với từ “big” – big data mới ngầu, mà ngầu quá nên chỉ dành cho những big guys như Apple, Google, Facebook thôi.
Tập đoàn Ogilvy không đồng ý với việc đó. Ngược với quan điểm thông thường, Ogilvy – tập đoàn sáng tạo hàng đầu thế giới, rất quan tâm đến số liệu vì nó là những dấu hiệu quan trọng của nhu cầu, xu hướng và hiệu quả. Và như một đối tác sáng tạo kiểu mẫu, Ogilvy mong muốn khách hàng của mình thành công.
Ogilvy tin rằng điều này là có thể, và có một “công thức thành công” chung cho những thương hiệu hàng đầu như Coca-Cola, Cisco đến các startup mới (thậm chí chưa) thành lập.
Và họ viết hẳn một quyển sách về điều đó, đơn giản – mạch lạc như “sách dạy nấu ăn”, bạn có thể cầm lên, đọc một chương và ứng dụng ngay vào công việc.
Với Ogilvy, “dữ liệu” không phải là một khái niệm tĩnh và xa vời, nó là một phương pháp suy nghĩ và kỹ năng, sống động – cụ thể và có-thể-học-được.
Đây là bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam tại buổi talkshow ra mắt sách DATA IS SEXY AND YOU SHOULD KNOW IT
Nhận ngay bí quyết sống sót trong kỷ nguyên digital do tập đoàn Ogilvy viết tại đây: http://bit.ly/Hieusodetangso
Enhance the impact of your marketing spend by developing an inspirational selling point and integrate PR, advertising & digital and focus on the influencers and first followers.
Guerrila Marketing tip 14 Solar Leads Club - Parking TicketsSolar99
Guerrilla Marketing tip 14 Solar Leads Club - Parking Tickets
Solar Energy Lead Generation with Un Tickets as Parking Tickets - Amazing way to Get Solar Leads
This is a comprehensive guide to TRUE branding for personal or business communications. It was presented to the Iowa Fruit & Vegetable Growers Association of Iowa on January 26th, 2017. More about TRUE Branding can be seen at www.thebrandchef.com or www.spokecom.com
Traditional Marketing is Dead... Long Live the CustomerStan Phelps
Traditional marketing is dead. Today's consumer is empowered. Tell and sell marketing is no longer effective. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: their current customer. Referrals and word of mouth are keys to future growth. This presentation features nine customer-centric marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zane's Cycles, and Zappos.
The rapid changes in the advertising industry may feel like the ad-pocalypse is upon us, but embracing the revolution and partnering with strategic thinkers can help connect brands to customers today and tomorrow.
This is the Powerpoint version of the presentation on personal branding and value proposition creation for financial advisers (Slideshare do not host Prezi presentations sorry folks)
Similar to THE END OF ADVERTISING AS WE KNOW IT (20)
Using the proven Honeywell business playbook, David Cote, former Chairman
and CEO of Honeywell, outlines ten strategies for how businesses and organizations can achieve both short- and long-term success.
I cringe when looking at old presentations like I cringe looking at childhood photos of myself. Both are so awkward. This is one of my first presentations I did on word of mouth marketing. Some of the examples are cringe worthy but some of the advice shared is still very relevant.
In 2010, I wrote TOUGH LOVE, a business book masquerading as a screenplay. It reads just like a Hollywood screenplay with standard script format, seven main characters, and two plot lines.
The script tells the story of how a rags-to-riches entrepreneur finds success building a company (Galaxy Coffee) to be bigger only to realize, the hard way, that smaller is better. Inserted throughout the TOUGH LOVE script are breakout business lessons and thought-provoking business advice geared towards entrepreneurs and small business owners.
PASSION MAKES PERFECT
Sprinklr | Social@Scale webinar
July 24, 2012
DESCRIPTION
How does the world of hiring change because of the arrival of Social? Discover how the right people will become your sustainable competitive advantage.
Join Sprinklr in a Social@Scale ™: HR Webinar with special guest and marketing expert, John Moore.
He will share How Passion Leads to Competitive Advantage and Hiring the Best Employees.
www.Sprinklr.com
Delivered on Feb. 18, 2012 at ProductCamp 8 (Austin, TX). The actual presentation included video clips of comedians.
SESSION DESCRIPTION:
Good Product Managers must also be Good Presenters. Whether you’re pitching concepts to your boss or presenting a case study at a conference, it’s vital for you to convincingly share your message. John Moore has pitched and presented hundreds of times. He learned to be a better presenter by studying comedians and dabbling in improv comedy. In this presentation, you’ll laugh while learning how to share your unique point-of-view in smart ways, how to tell a story through movement, and how to speak more naturally while on stage.
PRESENTER BIO:
John Moore is a retail marketing strategist. He successfully pitched countless marketing concepts during his days at Starbucks and Whole Foods. These days, John leads Brand Autopsy, a marketing firm that consults with businesses aspiring to become a beloved brand. USA Today, Best Buy, Little Caesars, and Outback Steakhouse have all benefitted from marketing concepts John pitched.
I cannot recommend Howard Schultz’s book ONWARD because he positions too many insignificant details as earth-shattering business defining decisions. The only people who can fully appreciate and understand the minutia Howard writes about in ONWARD are those 250,000 people whose jobs are linked to Starbucks or whose lives are fanatically linked to Starbucks.
(More on this at: http://bit.ly/gbWdGc)
That explained, there are many VANGUARD moments in ONWARD where Howard shares smart thought-leading business advice for entrepreneurs, marketing managers, and business owners/operators. However, these vanguard moments are hidden deep inside in the 330+ pages of overly dramatized details.
I’ve collected ten VANGUARD moments in this SlideShare presentation. Along with the smart business advice snippets, I’ve added in some commentary to explain why that moment is a VANGUARD moment.
This presentation on delivered at the National Coffee Association Centennial Convention on Friday, March 18, 2011.
SESSION DESCRIPTION:
Every business, big or small, can benefit from using social media to acquire new customers, make current customers more loyal, and improve its brand image. Smart businesses are doing that. However, the smartest businesses are also using social media to also provide better customer service, develop new products/services, and improve employee engagement. Learn as John Moore, former marketer with Starbucks and Whole Foods, shares actionable advice on how your business can use social media to drive real business results.
PRESENTER BIO:
John Moore is a marketing strategist. From 1994 through 2004, John designed and implemented marketing programs for both Starbucks Coffee and Whole Foods Market. He now operates the Brand Autopsy Marketing Practice, a consultancy helping businesses profit by marketing with passion and purpose. John serves as a Marketer-at-Large with the Word of Mouth Marketing Association. In this role, John educates and motivates businesses to use word-of-mouth and social media marketing effectively and ethically. He is also the author of TRIBAL KNOWLEDGE, a business management book, and is active in social media circles.
At the SummitUp 2010 Conference, I gave a presentation on BECOMING A TALKABLE BRAND. These slides offer a summary of my talk. If you attended the talk, these slides will make complete sense. If you didn't attend, vital information is missing. Sorry. Next time attend. Dig?
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I’ve recently read. This presentation shares "money quotes" from Tom Peters’ newest book, "THE LITTLE BIG THINGS: 163 Ways to Pursue Excellence.”
Learn more at: www.TomPeters.com
An overview presentation on using social media as a customer service channel. Presented at the ASMI two-day session on Customer Engagement Marketing (Jan. 29, 2010).
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Jeremy Gutsche's book, "EXPLOITING CHAOS: 150 Ways to Spark Innovation During Times of Change."
Learn more at: www.ExploitingChaos.com
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from NOTES ON DIRECTING (Hauser & Reich).
This is not a business book. Instead, it’s a book about how a playhouse director should go about doing their business. The approach of managing a stage production with actors, stagehands, and a script is not unlike managing a project with core team members, ancillary employees, and a project plan. You’ll have to connect some dots. Do just that and you’ll be a smarter business manager.
PRESENTATION:
Staying Afloat in the Blue Ocean Waters of Social Media
WHO/WHERE/WHEN:
Custom Publishing Conference
Ft. Lauderdale, FL – March 23, 2009
DESCRIPTION
The Social Media waters can be treacherous. Many companies have capsized trying to capitalize on participating in this online customer-driven channel. Learn as John Moore, respected marketer and blogger, shares strategic advice on how any business can successfully navigate the Social Media waters by embracing and enlivening the consumer-driven online conversation.
PRESENTER:
John Moore, marketingologist
Brand Autopsy Marketing Practice
www.BrandAutopsy.com
These slides contain select snippets from my small book of notes taken during a few panels and keynotes from SXSWi 2009. Select snippets are the key words. Dig?
Enjoy.
Presentation abstracted from my essay in the AGE OF CONVERSATION book.
The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007.
Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation.
Learn much more at: AgeOfConversation.com
The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007.
Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation.
This presentation shares a few “Money Quotes” from the Age of Conversation essays. Learn much more at: AgeOfConversation.com
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Toy Box Leadership (Ron Hunter & Michael Waddell). Learn more at www.ToyBoxLeadership.com
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Jim Champy’s book, "OUTSMART!" Enjoy.
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Scott Berkun’s book, "MYTHS OF INNOVATION" (O’Reilly). Learn more at scottberkun.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. BIZ BOOK MONEY QUOTES THE END OF ADVERTISING AS WE KOW IT SERGIO ZYMAN C L A S S I C S E D I T I O N
2. BIZ BOOK MONEY QUOTES “ Advertising is a lot more than television commercials—it includes branding, packaging, celebrity spokespeople, publicity, customer service, the way you treat your employees …” THE END OF ADVERTISING… SERGIO ZYMAN C L A S S I C S E D I T I O N
3. “ Advertising is not an art form. It’s about selling more stuff more often to more people for more money. Success is the result of a scientific, disciplined process, and every single expenditure must generate a return.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
4. “ If you don’t keep giving customers reasons to buy from you, they won’t.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
5. THE END OF ADVERTISING… SERGIO ZYMAN “ My definition of advertising is everything.” BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
6. “ In short, everything you do communicates something about your brand to your customers and prospective customers.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
7. “ Traditional advertising that only entertains doesn’t work, and companies that don’t get wise to this are going to fail. I tell people that awareness — which is what most ads are designed to increase — doesn’t get you sales.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
8. “ Awareness doesn’t sell. All it does is get you in the consideration set. And then you have to sell.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
9. “ Marketing isn’t about the ad; it’s about communicating the benefits and features of a product or service in a way that will make customers feel their life is easier or simpler because of it.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
10. “ Simply put, the goal of advertising is to sell more stuff to more people for more money.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
11. “ A brand is essentially a container for a customer’s complete experience with the product and the company.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
12. “ A brand simplifies the buying process by differentiating a product on something besides price.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
13. THE END OF ADVERTISING… SERGIO ZYMAN “ A brand is the company’s link to the likes, wants, and needs of its customers.” BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
14. “ The big issue facing your business today is how to differentiate yourself from your competition in a way that’s relevant and meaningful to consumers.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
15. “ Being different from your competitors is critical. Differences can motivate people and can influence their decisions.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
16. “ If you can get your customers to prefer your product or service on the basis of more than just the product or service itself, you’ve got it made.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
17. BIZ BOOK MONEY QUOTES THE END OF ADVERTISING AS WE KOW IT SERGIO ZYMAN C L A S S I C S E D I T I O N