Their are a number of secrets to getting your ads noticed - and most importantly - acted upon. Use them to make sure your Google, Facebook and any Pay Per Click marketing gets you a boatload of leads and new business.
The document discusses the top struggles entrepreneurs face such as cash flow, managing employees, and finding a work-life balance. It provides tips on how to grow a business, including expanding product offerings, finding new distribution channels, and improving promotional activities. The presentation emphasizes the importance of having a clear vision and strategy, working hard, and ensuring business growth aligns with an entrepreneur's passion to find long-term success and fulfillment.
The document discusses how to increase marketing success and provide more value to customers. It recommends asking daily how to increase the value of services provided to customers. It suggests wowing the market by creating or providing value and usefulness now. It emphasizes over-delivering value and providing value before making a sale in order to better brand products and increase the value offered at one's current job and in relationships. The overall message is to sow seeds of value so that others appreciate the value received from interactions.
7 must do steps to start-up new sponsorship -- Craig StaceyCraig Stacey
These are the things you must-do when starting a new sponsorship to insure a quick start & sustained success. This presentation was made in April of 2016 at the 33rd Annual IEG Sponsorship and Events Conference. Held in Chicago, this marketing conference was attended by over 1,500 brand and agency marketers from across the globe where we discussed how to grow partnerships through innovation.
The winter holidays are by far the biggest spending season, and Cyber Monday – the Monday after Thanksgiving Day – is the top spending day of the year.
Media companies have the opportunity to generate TONS of revenue, engagement, and new email opt-ins in November and December. To learn how to make the most of this opportunity with contests, ballots, and ecommerce promotions, check out the Promotions for the Holidays webinar.
The document provides an overview of marketing strategies for startups. It discusses that marketing should focus on clear messaging about the company's values and what people should know about it. The marketing mix of product, price, place, promotion, and people is explained. An effective strategy involves setting business and marketing objectives, identifying target audiences and stakeholders, analyzing competition, defining a unique value proposition and brand positioning, and choosing appropriate communication tools. The key is to create emotional messaging that addresses customers' problems and stays away from mediocre language.
The document discusses modern marketing strategies and trends. It emphasizes that products alone are not enough and companies must add value through engaging content that people will want to consume. Successful marketing focuses on understanding consumer needs through observation and collaboration between companies, agencies, and consumers to develop insights that improve people's lives. Content and how people will interact with it are most important for driving engagement with brands.
Starting A New Catering Company- Catersource 2013Kevin Lacassin
Kevin Lacassin started a catering company in 2008 called Good Food Catering Company in Tampa, FL. He discusses how he grew the business from small parties to large events through grassroots marketing and sales techniques. The presentation provides advice on creating a business plan that establishes an identity, financial planning, marketing strategies like social media and networking, and making sales a priority. Kevin emphasizes the importance of having a clear plan and adapting it over time based on what works best for the business.
Get Small, Win Big: Niche Your Magazine's Niche for Fun & Profit! (Carl Landa...Robyn Ireland
Take advantage of the niche your media company already owns! Find and serve new niches within your existing niche and create huge new opportunities for your magazine! Carl Landau, Niche Media's Grand Poobah, presented this at the Florida Magazine Association's 2013 annual meeting.
The document discusses the top struggles entrepreneurs face such as cash flow, managing employees, and finding a work-life balance. It provides tips on how to grow a business, including expanding product offerings, finding new distribution channels, and improving promotional activities. The presentation emphasizes the importance of having a clear vision and strategy, working hard, and ensuring business growth aligns with an entrepreneur's passion to find long-term success and fulfillment.
The document discusses how to increase marketing success and provide more value to customers. It recommends asking daily how to increase the value of services provided to customers. It suggests wowing the market by creating or providing value and usefulness now. It emphasizes over-delivering value and providing value before making a sale in order to better brand products and increase the value offered at one's current job and in relationships. The overall message is to sow seeds of value so that others appreciate the value received from interactions.
7 must do steps to start-up new sponsorship -- Craig StaceyCraig Stacey
These are the things you must-do when starting a new sponsorship to insure a quick start & sustained success. This presentation was made in April of 2016 at the 33rd Annual IEG Sponsorship and Events Conference. Held in Chicago, this marketing conference was attended by over 1,500 brand and agency marketers from across the globe where we discussed how to grow partnerships through innovation.
The winter holidays are by far the biggest spending season, and Cyber Monday – the Monday after Thanksgiving Day – is the top spending day of the year.
Media companies have the opportunity to generate TONS of revenue, engagement, and new email opt-ins in November and December. To learn how to make the most of this opportunity with contests, ballots, and ecommerce promotions, check out the Promotions for the Holidays webinar.
The document provides an overview of marketing strategies for startups. It discusses that marketing should focus on clear messaging about the company's values and what people should know about it. The marketing mix of product, price, place, promotion, and people is explained. An effective strategy involves setting business and marketing objectives, identifying target audiences and stakeholders, analyzing competition, defining a unique value proposition and brand positioning, and choosing appropriate communication tools. The key is to create emotional messaging that addresses customers' problems and stays away from mediocre language.
The document discusses modern marketing strategies and trends. It emphasizes that products alone are not enough and companies must add value through engaging content that people will want to consume. Successful marketing focuses on understanding consumer needs through observation and collaboration between companies, agencies, and consumers to develop insights that improve people's lives. Content and how people will interact with it are most important for driving engagement with brands.
Starting A New Catering Company- Catersource 2013Kevin Lacassin
Kevin Lacassin started a catering company in 2008 called Good Food Catering Company in Tampa, FL. He discusses how he grew the business from small parties to large events through grassroots marketing and sales techniques. The presentation provides advice on creating a business plan that establishes an identity, financial planning, marketing strategies like social media and networking, and making sales a priority. Kevin emphasizes the importance of having a clear plan and adapting it over time based on what works best for the business.
Get Small, Win Big: Niche Your Magazine's Niche for Fun & Profit! (Carl Landa...Robyn Ireland
Take advantage of the niche your media company already owns! Find and serve new niches within your existing niche and create huge new opportunities for your magazine! Carl Landau, Niche Media's Grand Poobah, presented this at the Florida Magazine Association's 2013 annual meeting.
How to use social selling in your digital marketing strategyNotopo.com
The document discusses strategies for social selling and digital marketing funnels. It recommends listening to prospects, building relationships through authentic interactions on social media, and nurturing trust over time. The document also outlines the consumer decision process (AIDA) of see, think, do and strategies for creating and sharing different types of content across stages to drive engagement and sales.
This document discusses how to build a high performing sales team. It covers developing a talent pool through networking and recruiting events. It emphasizes the importance of hiring the right people and evaluating the team twice a year. The document also discusses onboarding new employees, growing talent through feedback and goal setting, and retaining talent by creating a supportive culture.
1) Planning, goals, neighborhood expertise, personal promotion, and farming are key to success in real estate. Having a clear plan and goals is important.
2) Developing expertise in local neighborhoods allows you to gain confidence and better serve customers.
3) Personal promotion through marketing and maintaining relationships is essential. Consistent personal promotion separates great agents from the rest.
4) Farming existing clients and contacts keeps sales consistent, avoids burnout, and increases income over time. Methods include staying in contact through events and mailers.
Frank Jermusek: How To Create A Real Estate Marketing PlanFrank Jermusek
The document provides guidance on creating a real estate marketing plan. It recommends first creating a monthly budget and time commitment for marketing. It then advises picking at least 5 strategies from a list that includes farming areas, bandit signs, flyers, door handle signs, postcards, handwritten letters, referrals, networking events, social media, video marketing, and websites. Implementing a marketing plan correctly using multiple strategies can generate leads and help agents convert leads into customers.
The document provides guidance on establishing an effective sales methodology for B2B SaaS companies. It summarizes the PUCCKA sales methodology advocated by Mark Suster, which stands for Pain, Unique Selling Proposition, Compelling Event, Champion, Key Players, and Aligned Purchasing Process. The document recommends developing a sales playbook, hiring two initial sales reps to learn from each other, and ensuring new reps' first 30 days are spent shadowing others and receiving training. The conclusion emphasizes that sales is key to a startup's success and that companies should implement a well-defined and adaptive methodology supported by tools like a CRM.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Well this is how we do it, Spreadminds profile and proposal is a brief about our background, specialties, projects we handled (before we start the company and after we did)... hope you like it guys.
we look forward for your feedback
Cheers
How to do sales if you don't like sellingLeigh Ashton
The document provides tips on how to succeed in sales even if you don't enjoy selling. It discusses common excuses people use to avoid taking action towards their goals. It also contains quotes emphasizing that one's mindset is important, as believing you can or can't achieve something will often be self-fulfilling. The document encourages downloading a free report on sales and your name by texting to a provided number, and offers contacting the author to discuss an effective sales program.
10 Digital Marketing Launch Examples from GrowthHitJim Huffman
Learn how brands like SPANX, ThirdLove, BOMBAS, & Halo Top were able to do successful digital marketing launch campaigns. Made by GrowthHit for a webinar at P&G.
Auto Sales - Service - Even Internet and BDC folks are propositioning people. What makes U different ? How do you stand out ? Do not depend on some ad agency to load your lips. Develop your own, make your own, own your own Why Buy's.
This document discusses the importance of early marketing for startups. It emphasizes that marketing should begin as soon as the startup is founded and that all companies have customers and stakeholders they need to influence. The document then outlines some critical elements of the marketing mix, including establishing a clear corporate identity, implementing a PR strategy, optimizing the company website, and considering both above-the-line advertising and below-the-line tactics. It stresses the importance of hiring marketing professionals and connecting marketing and sales teams to help drive sales.
The Top High-Growth Marketing Funnels of 2019Jim Huffman
A detailed breakdown of the fastest-growing startups and how they've built marketing funnels design for conversion rate optimization. Includes Peleton, Smile Direct, Curology, Bevel and more. See what growth hacking and digital marketing tactics work the best to get results.
This presentation is from the 2019 Growth Marketing meetup in Seattle by Yonathan Ayenew, COO of Growthhit.
Why is marketing important- Shashank MotepalliSameer Mathur
The document discusses the importance of marketing. It explains that marketing helps introduce new products that improve people's lives, and that other business functions rely on sufficient demand generated by marketing. Successful marketing builds demand for products and services, thereby creating jobs and reducing unemployment. CEOs recognize marketing's role in building intangible assets like strong brands and loyal customer bases. Marketing experts play a key role in product design, pricing, distribution, and spending on advertising and sales.
Real Estate - Listing Your Home for Sale: Property Marketing Action Plan for ...Larry Brzostek
When Selling your home in today's Real Estate Market it is important to use a Real Estate Professional that has an aggressive Internet property marketing action plan.
Larry Brzostek, CRS,CLHMS
RE/MAX Alliance Group, Sarasota, FL
Please view my plan and email me if you have any questions.
Email: larry@lbrzostek.com
Launching a new product - Beyond TechCrunch!!!SVPMA
This document provides advice for marketing a new product from a startup perspective. It recommends market research before building the product to understand customer needs. It also suggests developing key relationships, becoming part of online conversations around relevant issues, and cultivating influencers as part of a long-term marketing strategy aimed at eventual overnight success. Concrete steps include identifying issues the startup addresses, producing content, building need, and launching a product to meet that need.
Global Financial Solutions Asia Most excellent service provider. Lead generation is a topic that you want to learn more about, right? You wouldn't have come to this article if that wasn't the case! Today you are going to learn how the experts are making a killing through lead generation and, in the end, you'll turn this into your own success.
Nezar Kadhem and Tomas Paulauskas prepared this PPT document to help Startup Weekend Bahrain participants on how to present a final pitch. Scroll through this presentation to learn how to convince a judging panel of venture capitalists, angel investors, and business professionals to pick your idea as the potential business success story. Participants can use this framework to present their validation, execution, and an easy to understand business model.
Social media isn’t just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That’s because social media has become an integral experience to the whole product: design, sales, purchase, service, feedback, and referrals.
And, the entire point of the 4 Ps is to have a way to remember all that you need to think about to be effective.
Dr. Rick Goodman provides expert tips and tricks on mastering the art of sales. For more information on sales mastery visit www.rickgoodman.com or schedule a sales training workshop at www.advantagecontinuingeducationseminars.com
Valu Based selling for small business owners August, 2013 session oneMichael Bowers
The document discusses the Ohio Small Business Development Center (SBDC) at Columbus State. It provides information about Michael Bowers, the Center Manager, and describes the SBDC as an experienced and award-winning team that provides no-cost business advising across four centers. It also lists the nine counties served by the SBDC and encourages visiting the SBDC's small business blog.
The document outlines Amanda C Watts' system called "Awaken Your Magic" for building a successful and meaningful business. It discusses 5 essential pillars: Diamond Clarity to define values, niche and competitors; Hollywood Branding to articulate offerings; Profit Packaging to create packages and escalating client relationships; Authentic Marketing which is only 20% of success; and Wealth Breakthrough to close sales and grow business. It shares Amanda's story of transitioning from unhappiness to a fulfilling career through aligning her passion with purpose. The system promises to help service-based entrepreneurs become profitable while making a positive difference through strong branding, authentic marketing, and sales techniques.
How to use social selling in your digital marketing strategyNotopo.com
The document discusses strategies for social selling and digital marketing funnels. It recommends listening to prospects, building relationships through authentic interactions on social media, and nurturing trust over time. The document also outlines the consumer decision process (AIDA) of see, think, do and strategies for creating and sharing different types of content across stages to drive engagement and sales.
This document discusses how to build a high performing sales team. It covers developing a talent pool through networking and recruiting events. It emphasizes the importance of hiring the right people and evaluating the team twice a year. The document also discusses onboarding new employees, growing talent through feedback and goal setting, and retaining talent by creating a supportive culture.
1) Planning, goals, neighborhood expertise, personal promotion, and farming are key to success in real estate. Having a clear plan and goals is important.
2) Developing expertise in local neighborhoods allows you to gain confidence and better serve customers.
3) Personal promotion through marketing and maintaining relationships is essential. Consistent personal promotion separates great agents from the rest.
4) Farming existing clients and contacts keeps sales consistent, avoids burnout, and increases income over time. Methods include staying in contact through events and mailers.
Frank Jermusek: How To Create A Real Estate Marketing PlanFrank Jermusek
The document provides guidance on creating a real estate marketing plan. It recommends first creating a monthly budget and time commitment for marketing. It then advises picking at least 5 strategies from a list that includes farming areas, bandit signs, flyers, door handle signs, postcards, handwritten letters, referrals, networking events, social media, video marketing, and websites. Implementing a marketing plan correctly using multiple strategies can generate leads and help agents convert leads into customers.
The document provides guidance on establishing an effective sales methodology for B2B SaaS companies. It summarizes the PUCCKA sales methodology advocated by Mark Suster, which stands for Pain, Unique Selling Proposition, Compelling Event, Champion, Key Players, and Aligned Purchasing Process. The document recommends developing a sales playbook, hiring two initial sales reps to learn from each other, and ensuring new reps' first 30 days are spent shadowing others and receiving training. The conclusion emphasizes that sales is key to a startup's success and that companies should implement a well-defined and adaptive methodology supported by tools like a CRM.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Well this is how we do it, Spreadminds profile and proposal is a brief about our background, specialties, projects we handled (before we start the company and after we did)... hope you like it guys.
we look forward for your feedback
Cheers
How to do sales if you don't like sellingLeigh Ashton
The document provides tips on how to succeed in sales even if you don't enjoy selling. It discusses common excuses people use to avoid taking action towards their goals. It also contains quotes emphasizing that one's mindset is important, as believing you can or can't achieve something will often be self-fulfilling. The document encourages downloading a free report on sales and your name by texting to a provided number, and offers contacting the author to discuss an effective sales program.
10 Digital Marketing Launch Examples from GrowthHitJim Huffman
Learn how brands like SPANX, ThirdLove, BOMBAS, & Halo Top were able to do successful digital marketing launch campaigns. Made by GrowthHit for a webinar at P&G.
Auto Sales - Service - Even Internet and BDC folks are propositioning people. What makes U different ? How do you stand out ? Do not depend on some ad agency to load your lips. Develop your own, make your own, own your own Why Buy's.
This document discusses the importance of early marketing for startups. It emphasizes that marketing should begin as soon as the startup is founded and that all companies have customers and stakeholders they need to influence. The document then outlines some critical elements of the marketing mix, including establishing a clear corporate identity, implementing a PR strategy, optimizing the company website, and considering both above-the-line advertising and below-the-line tactics. It stresses the importance of hiring marketing professionals and connecting marketing and sales teams to help drive sales.
The Top High-Growth Marketing Funnels of 2019Jim Huffman
A detailed breakdown of the fastest-growing startups and how they've built marketing funnels design for conversion rate optimization. Includes Peleton, Smile Direct, Curology, Bevel and more. See what growth hacking and digital marketing tactics work the best to get results.
This presentation is from the 2019 Growth Marketing meetup in Seattle by Yonathan Ayenew, COO of Growthhit.
Why is marketing important- Shashank MotepalliSameer Mathur
The document discusses the importance of marketing. It explains that marketing helps introduce new products that improve people's lives, and that other business functions rely on sufficient demand generated by marketing. Successful marketing builds demand for products and services, thereby creating jobs and reducing unemployment. CEOs recognize marketing's role in building intangible assets like strong brands and loyal customer bases. Marketing experts play a key role in product design, pricing, distribution, and spending on advertising and sales.
Real Estate - Listing Your Home for Sale: Property Marketing Action Plan for ...Larry Brzostek
When Selling your home in today's Real Estate Market it is important to use a Real Estate Professional that has an aggressive Internet property marketing action plan.
Larry Brzostek, CRS,CLHMS
RE/MAX Alliance Group, Sarasota, FL
Please view my plan and email me if you have any questions.
Email: larry@lbrzostek.com
Launching a new product - Beyond TechCrunch!!!SVPMA
This document provides advice for marketing a new product from a startup perspective. It recommends market research before building the product to understand customer needs. It also suggests developing key relationships, becoming part of online conversations around relevant issues, and cultivating influencers as part of a long-term marketing strategy aimed at eventual overnight success. Concrete steps include identifying issues the startup addresses, producing content, building need, and launching a product to meet that need.
Global Financial Solutions Asia Most excellent service provider. Lead generation is a topic that you want to learn more about, right? You wouldn't have come to this article if that wasn't the case! Today you are going to learn how the experts are making a killing through lead generation and, in the end, you'll turn this into your own success.
Nezar Kadhem and Tomas Paulauskas prepared this PPT document to help Startup Weekend Bahrain participants on how to present a final pitch. Scroll through this presentation to learn how to convince a judging panel of venture capitalists, angel investors, and business professionals to pick your idea as the potential business success story. Participants can use this framework to present their validation, execution, and an easy to understand business model.
Social media isn’t just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That’s because social media has become an integral experience to the whole product: design, sales, purchase, service, feedback, and referrals.
And, the entire point of the 4 Ps is to have a way to remember all that you need to think about to be effective.
Dr. Rick Goodman provides expert tips and tricks on mastering the art of sales. For more information on sales mastery visit www.rickgoodman.com or schedule a sales training workshop at www.advantagecontinuingeducationseminars.com
Valu Based selling for small business owners August, 2013 session oneMichael Bowers
The document discusses the Ohio Small Business Development Center (SBDC) at Columbus State. It provides information about Michael Bowers, the Center Manager, and describes the SBDC as an experienced and award-winning team that provides no-cost business advising across four centers. It also lists the nine counties served by the SBDC and encourages visiting the SBDC's small business blog.
The document outlines Amanda C Watts' system called "Awaken Your Magic" for building a successful and meaningful business. It discusses 5 essential pillars: Diamond Clarity to define values, niche and competitors; Hollywood Branding to articulate offerings; Profit Packaging to create packages and escalating client relationships; Authentic Marketing which is only 20% of success; and Wealth Breakthrough to close sales and grow business. It shares Amanda's story of transitioning from unhappiness to a fulfilling career through aligning her passion with purpose. The system promises to help service-based entrepreneurs become profitable while making a positive difference through strong branding, authentic marketing, and sales techniques.
This document provides information on strategies and tactics for improving wine sales and marketing. It discusses establishing an effective sales process, providing marketing support, finding target customers, improving sales skills, using various marketing channels and tactics, implementing accountability, and measuring results. The overall message is that with the right strategies, processes, skills development and accountability, a wine company can build a highly effective sales and marketing team to increase revenue.
This document discusses strategies for scaling a startup business. It emphasizes that the strategies that work for early-stage startups do not necessarily scale well. Companies must evolve how they build products, roadmap processes, and measure success. Maintaining high customer retention rates and expanding revenue from existing customers are also highlighted as important metrics for scaling subscription businesses.
Marketing and funnel activity overview. Presentation for small business owners group about what to think about when looking at their marketing and acquiring new customers
This document discusses the importance of developing a strong business brand through establishing a clear vision, values, unique selling proposition (USP), and understanding your target customers and the benefits you provide. It emphasizes that an effective brand creates an emotional connection with customers by meeting their needs and dividing the market into those for whom your brand is relevant versus those for whom it is not. The document provides tips for crafting a compelling USP and outlines characteristics of a winning brand that persuades customers and differentiates your business from competitors.
Top 10 tips for targeted social media advertisingDebbie O'Connor
The document provides 10 tips for targeted social media advertising: 1) Know your specific audience and their needs; 2) Segment your audience into groups to target customized messages; 3) Have a clear objective for each ad; 4) Include a specific call to action; 5) Tell brand stories that connect meaningfully with the audience; 6) Test timing of ads to find optimal times; 7) Engage the audience and ask them to interact; 8) Track and measure key metrics; 9) Optimize ads for each social media platform; and 10) Set a realistic budget based on industry research.
This document provides guidance on direct sales strategies including mentality, attitude, prospecting, objectives, execution, and increasing traffic. It emphasizes maintaining a positive attitude and balanced mentality. Prospecting involves mapping target areas and researching key contacts. Objectives should be specific, time-sensitive action plans updated frequently. Execution is critical - following through on leads by making calls and setting up meetings. The sales funnel concept outlines prospecting, cultivating relationships, positioning solutions, and closing deals. Increasing traffic involves utilizing all marketing tools like social media, third-party websites, reviews, brand marketing, and special promotions.
This document provides an overview of paid advertising. It begins by defining paid advertising and explaining its benefits, such as targeting, control, and predictability. It then covers the main advertising mediums, including Facebook, Google, YouTube, and more. It outlines the three pillars of paid ads as the offer, audience, and creative. The document discusses planning and budgeting, including understanding the marketing funnel, customer goals, testing strategies, and allocating 70% of budget to top-of-funnel awareness ads. It concludes by defining key performance indicators for measuring paid advertising success.
Memorylanes at ARCHETYPE: Crafting a Visionary Business Model through Collabo...sameer shah
"Explore the innovative journey of 'Memorylanes' at ARCHETYPE, where a team of 6 students embarked on a 15-day endeavor to establish a captivating business concept on paper. Witness the fusion of creativity, teamwork, and strategic planning in bringing this visionary venture to life."
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
This presentation is geared towards professional service providers, small business owners, experts, authors and artists seeking to develop their brand, reputation and sales. The presentation outlines the path from concept to powerhouse marketer.
This presentation was prepared by John Watson of Accrue Performance Marketing Inc in Calgary, Alberta Canada in 2015.
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
How to Create Profit Attraction In Your Business copySherri Somers
Discover How to Create Profit Attraction In Your Signature Coaching, Public Speaking and Consulting Business.
Profit Attraction can happen in an instant and it is up to you to be prepared with the right tools and system in place. Access Now bit.ly/2S8uK18 Your free guide to software and tools to automate your business to stay organize and create your ideal freedom lifestyle. Just my way of saying thank you for reviewing my powerpoint.
This 4-part marketing workshop covers key marketing concepts over a 4 hour period from 10:00am to 12:00pm on April 7th. It will discuss what marketing is, defining your target audience, crafting your marketing message, understanding the buyer and customer journey, creating a customer experience, budgeting, and measuring metrics. Key aspects include creating an avatar of your target customer, determining what problem you solve and how you are different than competitors, developing a marketing message and call to action. It also stresses the importance of customer retention by outlining the customer journey and investing in a CRM to track engagement.
This document provides guidance on developing an effective content marketing strategy. It emphasizes identifying target audiences, goals, and key questions around who, what, why, how, when regarding content creation and distribution. It stresses the importance of understanding audience needs and differentiating content. Metrics for success and failure are also addressed. The overall message is that content marketing requires planning, teamwork, and owning the process to increase revenues, engagement and support business goals.
This document provides an overview of a process for repeatable business development and growth. It outlines key steps in the process including developing a clear vision, assessing strengths/weaknesses and opportunities/threats, defining a unique value proposition, creating a business development plan, executing the plan, using best practices, and measuring results. The overall message is that having a well-defined, repeatable process is critical for ongoing business growth rather than relying only on sporadic marketing and sales activities.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
4. EverythingYou Need
To Create AdsThat Work!
• The SecretTo SeparatingYour Ads FromAllThe Others
• Putting the Marketing Equation Into Practice
• HowTo Run ATest ofYourAd
• Measuring the Success ofYourAd
• GetYourAdToThe Right Person,WithThe Right Message AtThe RightTime
• BuildingYou Prospect’s Confidence Meter
• Bonus: WhereTo PlaceYourAds (AndWhere NOT!)
5. The SecretTo SeparatingYour Ads
From AllThe Others
• The power of your USP’s and buyer’s hot buttons
• Lazy marketers COPY
• Your ad must tell the viewer:
1. “Buy this product – forTHIS specific benefit!”
2. Demonstrate being unique/different
3. Appeal to a broad audience
6. BridgingThe Confidence Gap Issue
• Need to DistinguishYourself
• BreakThroughThe Noise
• Tested & Proven Equation
14. PutThe Marketing Equation Into Practice
INTERRUPT
• You want to catch their attention
• Use your USP’s
• Use their Hot Buttons
• Generally this is yourAd Headline
15. PutThe Marketing Equation Into Practice
ENGAGE
• Spark an emotion, feeling or want
• Draw them in
• A promise of a solution
• ‘Scratch their itch’
16. PutThe Marketing Equation Into Practice
EDUCATE
• Prove you’re the best choice
• Facts & figures
• Quantify what you do best
17. PutThe Marketing Equation Into Practice
OFFER
• Most overlooked!
• Low-risk next step
• Something ofValue
• FREE: Info /Time / Stuff
19. HowTo Run ATest Of Your Ad
• Does your ad catch someone’sATTENTION?
• Is it INSTANTLY obvious what makes you the BEST choice?
• Did you use any PLATITUDES or GENERALITIES?
• Do you show what makes you RELEVANT and UNIQUE?
• Does it offer a LOW-RISK, EASY next step to take?
20. HowTo Run ATest Of Your Ad
This One?
Put Any Logo Here
Big Woop-Dee-Do
I Didn’t JoinYet!
I Hope So!
21. HowTo Run ATest Of Your Ad
OrThis One?
INTERRUPT
ENGAGE
EDUCATE
OFFER
22. MeasuringThe Success Of Your Ad
• Does it followThe Marketing Equation?
• How many people actually saw it?
• How many took your Low Risk Offer?
• How many purchased right away?
• What’s your client LifetimeValue?
23. MeasuringThe Success Of Your Ad
$500 Monthly Ad Spend
Generated 1,100 Clicks
680 Leads ($10 Off Coupons)
85 Came in Now
75 Came in Later
24. MeasuringThe Success Of Your Ad
$100 Average Spend
160 people x $100 = $16,000
Customer LifetimeValue = $1,500
45 Brand New x $1,500 = $67,500
25. Getting It Right:
Make SureYour Ad SendsThe Right Message,
ToThe Right Person, AtThe RightTime
• The Right MESSAGE
• The Right PERSON
• The Right TIME
26. BuildingYour Prospect’s Confidence Meter
• Rises and falls with your First Points
of Contact
• Follow today’s suggestions
• WatchYOUR customer’sConfidence
Meter rise!
33. EverythingYou Need
To Create AdsThat Work!
• The SecretTo SeparatingYour Ads FromAllThe Others
• Putting the Marketing Equation Into Practice
• HowTo Run ATest ofYourAd
• Measuring the Success ofYourAd
• GetYourAdToThe Right Person,WithThe Right Message AtThe RightTime
• BuildingYou Prospect’s Confidence Meter
• Bonus: WhereTo PlaceYourAds (AndWhere NOT!)
34. We’re HereTo Help…
We are always here to assist you and help you along your journey…
Email us: Info@MyMarketingSucks.com
Allan Boushie and Bob Sisk
Co-Founders
35. No More Bad Ads:
EverythingYou Need to Create AdsThatWork!
SESSION 4
NOTICE: This work is copyrighted intellectual property and forThe Marketing Foundation™
clients only.You do not have permission to share this document with anyone, for any reason.
You may NOT share this with your best friend, your business partner or business associates.
Sharing our material will only cause us to raise prices – and we don’t want to do that!
Editor's Notes
Welcome back to TMF… This is ARB…. Session 4
Starting today, you’ll never waste your time or money on ads that don’t generate leads and new business for you.
Regardless of whether it is your website, a landing page, pay per click ad, email offer, or even a massive billboard – all of them must have a few common elements for them to do their job.
Let’s get to work…
Are you a fan or ever heard of the award winning tv series MAD MEN?
The lead character is a guy named Don Draper, played by actor John Hamm, and he portrays an advertising exec from the 1950’s, 60’s.
The series is extraordinarily well done from the sets, the characters and especially the very accurate re-enactment of the type of advertising that was done during that period.
Think back if YOU had a business at that time in history – you would have few competitors and people had fewer choices. It was a time of low technology and limited access to information. In mid-century marketing, selling was simple and brands had the power.
Thanks to this little thing called the internet that we’ve all come to know and love, the era of big brand “Mad Men” advertising is over.
EDIT – New Image SLide
Today, the buyer has the power and brands are at their mercy. This is a complete shift from the Don Draper style slogans and storyboards.
Today consumers have access to information, and, as we covered in Session 2, it is all found on Google!
Your customers Google what to buy, where to buy it, even why they need to buy it. Combine this increased access to information with more choices and more competition and it leads to longer buying cycles from consumers and increased resistance to marketing messages and all the noise that is created.
And that noise and skepticism creates what us marketing folks call The Confidence Gap. This is your prospective clients inability to distinguish whether any of the businesses, products or services are any better or any different than others. Things come to a crawl, people procrastinate and confusion is everywhere.
Here’s the good news – today I will show you how to bridge the Confidence Gap, create ads that kick ass, and give you everything you need to create ads that work!
Your customers Google what to buy, where to buy it, even why they need to buy it. Combine this increased access to information with more choices and more competition and it leads to longer buying cycles from consumers and increased resistance to marketing messages and all the noise that is created.
And that noise and skepticism creates what us marketing folks call The Confidence Gap. This is your prospective clients inability to distinguish whether any of the businesses, products or services are any better or any different than others. Things come to a crawl, people procrastinate and confusion is everywhere.
Here’s the good news – today I will show you how to bridge the Confidence Gap, create ads that kick ass, and give you everything you need to create ads that work!
Here are the 7 keys to great ads in the post-Don Draper era that I am going to share with you
The Secret To Separating Your Ads From All The Others
How to put the Marketing Equation Into Practice
How To Run A Test of Your Ads
Measuring the Success of Your Ad
Getting Your Ad To The Right Person, With The Right Message At The Right Time
How to Build You Prospect’s Confidence Meter
And a bonus I just threw in – A lesson on Where To Place Your Ads (And Where NOT!)
Your USP’s, will help you differentiate and separate your business or service as distinctive, different, something special.
Generally, it will convey your unique benefits to your prospective customers. Everyone has heard of this principle. And yet, most businesses don’t follow it. When you add in the WANTS and DESIRES of your customers, you are moving towards marketing that is very powerful.
Sadly, most owners copy from each other constantly.
Grab an ad of yours. Put your competitor's name or logo over yours and ask, does this still ring true? If so, you’re guilty too.
In Reality in Advertising, one of our mentors, Walter Reeves perfectly defines the concept of USP’s in three parts -
1. Each advertisement must make a proposition . Each advertisement must say to each reader: "Buy this product, for this specific benefit."
2. The proposition must be one the competition cannot or does not offer. It must be unique— Something different and relevant not found in your competition’s product
3. The proposition must be strong enough to attract new customers as well as potential customers.
The Most Common Marketing Mistake Being Made is Deliberate or Inadvertent Copying.
When everyone looks the same, sounds the same and all says the same things, you leave your prospects with NO other choice but to compare each of you by price (cost).
WE need to Create Separation to Stand Out From the Pack
Can start to see how YOUR unique selling points can separate you from the pack and help you dominate the market?
Copying from each other, copying websites, ideas, and programs does nothing but create noise. Noise in the market creates confusion. Everyone starts to look the same, sound the same, and appear to be the same. Confusion creates inactivity. People freeze when they're confused.
As I stated a moment ago, Most of today’s marketing strategies play right into the confidence gap issue. That’s why your marketing isn’t working for today’s consumers.
Your prospects lack the ability to distinguish whether your business, products or services are any better or any different than others out in the marketplace based on our lazy and copy-cat ads.
Here’s how we can start bridging that gap and sending out clear ads that break thru the noise and show people why you are the best and obvious choice.
The secret lies in a simple equation that is tested and proven to work all the time – The Marketing Equation
Let’s start by assuming everyone wants to make the best decision possible. In marketing terms this means they want to get a good deal. Now when I say they want a good deal it doesn’t mean they want the lowest price, it’s been proven over and over that price is typically NOT the number one decision making criteria. We have to prove value. A good example is tha car market. If it was just a price decision, no one would by a BMW and we’d all be driving around in Ford Fiesta’s.
If we agree on that, then I think we can also agree that it’s our job to 1) capture the buyer’s attention and 2)show them how your company, product, or service is the best choice.
To do this, we need to simplify their decision making process, which means lowering the risk of taking the next step in the selling process.
We do this thru The Marketing Equation. It has 4 parts, each of equal weight – IEEO=SUCCESS
As I stated a moment ago, Most of today’s marketing strategies play right into the confidence gap issue. That’s why your marketing isn’t working for today’s consumers.
Your prospects lack the ability to distinguish whether your business, products or services are any better or any different than others out in the marketplace based on our lazy and copy-cat ads.
Here’s how we can start bridging that gap and sending out clear ads that break thru the noise and show people why you are the best and obvious choice.
The secret lies in a simple equation that is tested and proven to work all the time – The Marketing Equation
Let’s start by assuming everyone wants to make the best decision possible. In marketing terms this means they want to get a good deal. Now when I say they want a good deal it doesn’t mean they want the lowest price, it’s been proven over and over that price is typically NOT the number one decision making criteria. We have to prove value. A good example is tha car market. If it was just a price decision, no one would by a BMW and we’d all be driving around in Ford Fiesta’s.
If we agree on that, then I think we can also agree that it’s our job to 1) capture the buyer’s attention and 2)show them how your company, product, or service is the best choice.
To do this, we need to simplify their decision making process, which means lowering the risk of taking the next step in the selling process.
We do this thru The Marketing Equation. It has 4 parts, each of equal weight – IEEO=SUCCESS
As I stated a moment ago, Most of today’s marketing strategies play right into the confidence gap issue. That’s why your marketing isn’t working for today’s consumers.
Your prospects lack the ability to distinguish whether your business, products or services are any better or any different than others out in the marketplace based on our lazy and copy-cat ads.
Here’s how we can start bridging that gap and sending out clear ads that break thru the noise and show people why you are the best and obvious choice.
The secret lies in a simple equation that is tested and proven to work all the time – The Marketing Equation
Let’s start by assuming everyone wants to make the best decision possible. In marketing terms this means they want to get a good deal. Now when I say they want a good deal it doesn’t mean they want the lowest price, it’s been proven over and over that price is typically NOT the number one decision making criteria. We have to prove value. A good example is tha car market. If it was just a price decision, no one would by a BMW and we’d all be driving around in Ford Fiesta’s.
If we agree on that, then I think we can also agree that it’s our job to 1) capture the buyer’s attention and 2)show them how your company, product, or service is the best choice.
To do this, we need to simplify their decision making process, which means lowering the risk of taking the next step in the selling process.
We do this thru The Marketing Equation. It has 4 parts, each of equal weight – IEEO=SUCCESS
As I stated a moment ago, Most of today’s marketing strategies play right into the confidence gap issue. That’s why your marketing isn’t working for today’s consumers.
Your prospects lack the ability to distinguish whether your business, products or services are any better or any different than others out in the marketplace based on our lazy and copy-cat ads.
Here’s how we can start bridging that gap and sending out clear ads that break thru the noise and show people why you are the best and obvious choice.
The secret lies in a simple equation that is tested and proven to work all the time – The Marketing Equation
Let’s start by assuming everyone wants to make the best decision possible. In marketing terms this means they want to get a good deal. Now when I say they want a good deal it doesn’t mean they want the lowest price, it’s been proven over and over that price is typically NOT the number one decision making criteria. We have to prove value. A good example is tha car market. If it was just a price decision, no one would by a BMW and we’d all be driving around in Ford Fiesta’s.
If we agree on that, then I think we can also agree that it’s our job to 1) capture the buyer’s attention and 2)show them how your company, product, or service is the best choice.
To do this, we need to simplify their decision making process, which means lowering the risk of taking the next step in the selling process.
We do this thru The Marketing Equation. It has 4 parts, each of equal weight – IEEO=SUCCESS
As I stated a moment ago, Most of today’s marketing strategies play right into the confidence gap issue. That’s why your marketing isn’t working for today’s consumers.
Your prospects lack the ability to distinguish whether your business, products or services are any better or any different than others out in the marketplace based on our lazy and copy-cat ads.
Here’s how we can start bridging that gap and sending out clear ads that break thru the noise and show people why you are the best and obvious choice.
The secret lies in a simple equation that is tested and proven to work all the time – The Marketing Equation
Let’s start by assuming everyone wants to make the best decision possible. In marketing terms this means they want to get a good deal. Now when I say they want a good deal it doesn’t mean they want the lowest price, it’s been proven over and over that price is typically NOT the number one decision making criteria. We have to prove value. A good example is tha car market. If it was just a price decision, no one would by a BMW and we’d all be driving around in Ford Fiesta’s.
If we agree on that, then I think we can also agree that it’s our job to 1) capture the buyer’s attention and 2)show them how your company, product, or service is the best choice.
To do this, we need to simplify their decision making process, which means lowering the risk of taking the next step in the selling process.
We do this thru The Marketing Equation. It has 4 parts, each of equal weight – IEEO=SUCCESS
Follow This Formula with ALL Your Marketing
There is a formula that has been around for over one hundred years. It should be followed on your website, social media posts, flyers, circulars and any marketing or advertising you create.
Starting today you want every aspect of your marketing to follow this formula and include these components Interrupt+Engage+Educate+Offer = SUCCESS
If you truly embrace this, you’ll begin shifting away from the platitudes and generalities of institutional advertising to specific, benefit-focused material that’s far more compelling. Ads that speak to the selfish interest we all have when making a buying decision..
What's in it for me??
Follow This Formula with ALL Your Marketing
There is a formula that has been around for over one hundred years. It should be followed on your website, social media posts, flyers, circulars and any marketing or advertising you create.
Starting today you want every aspect of your marketing to follow this formula and include these components Interrupt+Engage+Educate+Offer = SUCCESS
If you truly embrace this, you’ll begin shifting away from the platitudes and generalities of institutional advertising to specific, benefit-focused material that’s far more compelling. Ads that speak to the selfish interest we all have when making a buying decision..
What's in it for me??
Follow This Formula with ALL Your Marketing
There is a formula that has been around for over one hundred years. It should be followed on your website, social media posts, flyers, circulars and any marketing or advertising you create.
Starting today you want every aspect of your marketing to follow this formula and include these components Interrupt+Engage+Educate+Offer = SUCCESS
If you truly embrace this, you’ll begin shifting away from the platitudes and generalities of institutional advertising to specific, benefit-focused material that’s far more compelling. Ads that speak to the selfish interest we all have when making a buying decision..
What's in it for me??
Interrupt – Catch the attention of the visitor. Use their hot buttons to make them stop in their tracks and pay attention.
People scan lead-generating material and ads through their “WIFM” lens, meaning the brain is listening for, “What’s In it For Me?”
Forget about the humorous, clever, trendy ads that most agencies churn out by the zillions. You get more attention by baiting the brain with something it considers important (and problematic).
You want to interrupt people within the first half-second. It is generally done with a powerful Headline that makes people stop and say “Wow, that’s me they are talking about”
Engage - Have some compelling copy promising you have the ‘scratch for their itch’. The solution. This is about their emotions, feelings and wants.
Once you’ve stopped your prospect for a nanosecond, the next challenge is to entice her to stay with your message. “Engage” her by implying that worthwhile, usable information will follow that will help her solve her problem—if she just reads or listens to the rest of your message.
Remember, your objective here is to suggest that there is value in your marketing message. Use language that tells the reader she will “learn” or “discover” what she wants to know.
The “engage” may be accomplished in a subhead or even the main headline.
Educate – Facts and figures that prove the case that you are the best choice as their solution… bar none! Quantify what you do better than the rest.
Most advertisers skip what’s important to their prospect and get right down to selling.
But remember, if your prospect doesn’t perceive that he can learn anything, he’ll dismiss your ad as “just like all the rest” and turn his mind to other things.
WE want to provide specific, helpful information that offers value to your prospect. Educate him how to solve his problem, and then proceed to educate him about why you’re the right solution.
Don’t just say your product or service is great. Explain exactly why and how it’s great for him.
Offer – This is the most overlooked piece of the formula.
“Give Us a Call’ is NOT an offer. Neither is Stop By And Visit Us.
A proper offer is a low-risk next step. In today’s internet and online world, we want to Give them something of value in return for their email.
Examples include a free trial, a free sample, a free download, a sneak preview… and so many more.
There are 3 types of offers that always work. Give people free time, free stuff or free information.
You will need to test, test, test to see which is the best fit for your audience.
Following the marketing equation will assure your success.
You will see an immediate improvement in leads, prospects and offer takers everywhere!
TESTING YOUR ADS - Look at your current ads and your website. Is it instantly obvious what makes you better? Do you show your target audience what makes you unique and different? Do you communicate what factors they need to consider when deciding, and how you provide value? Ideally, do you provide them an easy, low-risk, next step they can take prior to purchase to see why you are the obvious choice?
Ask yourself these questions often as you review what you are projecting to the public..
Does this ad ad catch someone’s ATTENTION? Not really. The HL is very weak. The pictures don’t jump out at me
Is it INSTANTLY obvious what makes you the BEST choice? Not a chance. Could literally put any golf instruction logo in the upper left
Did you use any PLATITUDES or GENERALITIES? Sadly, yes
Do you show what makes you RELEVANT and UNIQUE? Nope
Does it offer a LOW-RISK, EASY next step to take? No offer, just a place for existing clients can login!
TESTING YOUR ADS - Look at your current ads and your website. Is it instantly obvious what makes you better? Do you show your target audience what makes you unique and different? Do you communicate what factors they need to consider when deciding, and how you provide value? Ideally, do you provide them an easy, low-risk, next step they can take prior to purchase to see why you are the obvious choice?
Here’s an example of how we can measure the true effectiveness of your advertising:
Suppose a restaurant spends $500 this month for pay-per-click ads on Facebook.
With your tracking tools we found out the ad was clicked on 1,108 times which took them to our squeeze page and an offer of a $10 off dinner coupon.
When the dust settled at the end of each month, those ads generated 680 leads for the restaurant. Of those, 260 came in for dinner that month and another 175 came in the following month.
In the case of our upscale restaurateur, their customer’s lifetime value works out to be an average bill of $100 per visit and 15 visits over time.
She asked those who came in with the coupon if it was their first visit and a total of 305 were first timers!
Quick math tells me that a spend of $500 got her 680 new people into her marketing database and with 305 first timers dining we can calculate that those 305 are worth $457,500 over time!
This proved to be a huge HR for her business!
Here’s an example of how we can measure the true effectiveness of your advertising:
Suppose a restaurant spends $500 this month for pay-per-click ads on Facebook.
With your tracking tools we found out the ad was clicked on 1,108 times which took them to our squeeze page and an offer of a $10 off dinner coupon.
When the dust settled at the end of each month, those ads generated 680 leads for the restaurant. Of those, 260 came in for dinner that month and another 175 came in the following month.
In the case of our upscale restaurateur, their customer’s lifetime value works out to be an average bill of $100 per visit and 15 visits over time.
She asked those who came in with the coupon if it was their first visit and a total of 305 were first timers!
Quick math tells me that a spend of $500 got her 680 new people into her marketing database and with 305 first timers dining we can calculate that those 305 are worth $457,500 over time!
This proved to be a huge HR for her business!
Here’s an example of how we can measure the true effectiveness of your advertising:
Suppose a restaurant spends $500 this month for pay-per-click ads on Facebook.
With your tracking tools we found out the ad was clicked on 1,108 times which took them to our squeeze page and an offer of a $10 off dinner coupon.
When the dust settled at the end of each month, those ads generated 680 leads for the restaurant. Of those, 260 came in for dinner that month and another 175 came in the following month.
In the case of our upscale restaurateur, their customer’s lifetime value works out to be an average bill of $100 per visit and 15 visits over time.
She asked those who came in with the coupon if it was their first visit and a total of 305 were first timers!
Quick math tells me that a spend of $500 got her 680 new people into her marketing database and with 305 first timers dining we can calculate that those 305 are worth $457,500 over time!
This proved to be a huge HR for her business!
MESSAGE – if you follow the marketing equation, you know your message will be spot on
PERSON – Who is your ideal customer? Where are they looking for solutions? How do you get in front of them?
TIME – Selling Xmas trees in July isn’t going to fly. If ur at all seasonal, create a build up to a crescendo that culminates in your product or sefvice
Also, if you are targeting busy working professionals, try getting in front of them at the front or end of the day. An ad appearing at 2pm will likely get less traffic
Keep an Eye on Your Confidence Meter
Picture this… every company or business has a ‘Confidence Meter’ attached to it. As prospective customers and clients start to search out a solution to what they are looking for, their Confidence Meter is going up, staying the same or dropping with every option they come across.
When prospects are ready to decide on with whom they will do business - the company or individual giving off the highest Confidence Meter wins.
And guess what? The biggest movement in the Confidence Meter is during their First Points of Contact with you and your business
We started this session with the example of Old School marketing and advert as it is portrayed in the series Mad Men.
Back in the day, you could do very nicely if you created powerful ads in the local paper, in the Yellow Book and even on TV and radio.
If you were to do that today, your ad dollars will be going down a black hole
In today’s internet world, you want to focus on advertising on your website, with Google PPC ads, Facebook Ad Builder and other social media sites like Yelp and online directories.
In later sessions we are going to take you step by step on how best to set up and run your ads.
Today, I merely want to introduce you to the various tactical media we can use to get your idea or business found and drive people to you
Think of your website as one big ad.
Make good use of your real estate to provide numerous low risk offers through out your site, use Squeeze pages that are dedicated to your specific external marketing ads.
And follow the Mark Equat wherever you can to draw people in and keep their interest!
With Google, you can use PPC ads to supplement your Google Maps listing and your organic placement, especially if you are currently not on page 1 for your top keyword.
Facebook also has, what we believe, to be the most dynamic and targeted ad tools to make sure you are getting your message to the right people at the right time.
Their tools are resources grow monthly and it is a great place to start your online advertising.
You will also want to make sure you are listed in the numerous Review sites that are out there.
Yelp is widely known and used and it may be appropriate for you to create an account with thme.
Find out where similar businesses to yours are listed and jump in with them (using your new-found knowledge and tools of course)
Here are the 7 keys to great ads in the post-Don Draper era that I am going to share with you
The Secret To Separating Your Ads From All The Others
How to put the Marketing Equation Into Practice
How To Run A Test of Your Ads
Measuring the Success of Your Ad
Getting Your Ad To The Right Person, With The Right Message At The Right Time
How to Build You Prospect’s Confidence Meter
And a bonus I just threw in – A lesson on Where To Place Your Ads (And Where NOT!)