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Intro to storytelling 3 - When Do Startups Need Storytelling

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yrotsduol

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3 WHEN DO STARTUPS NEED STORYTELLING
At an early stage, Storytelling helps you visualize -  who your core user is and what drives him/her -  what your mission is and why is it so important for you -  what is unique about you and what you want people to see in you -  cc
At an early stage, Storytelling therefore helps you to -  be aligned with your cofounder(s) -  be clearer with your early partners -  be more assertive when imagining your name, logo or landing page -  hone your first pitch
At a later stage, Storytelling helps you to -  customize your story for various users -  reinforce your brand image with a consistent story across all your actions -  build a stronger company culture to align a growing team
In short, STORYTELLING BEGINS AS SOON AS YOU START PITCHING AN IDEA.
THERE ARE NO LIMITS TO THE STORIES YOU CAN SHARE.
YOUR PERSONAL STORY
YOUR FOUNDATION'S STORY
1ST PRODUCT LAUNCH
1ST BUSINESS CASE
1ST MILESTONE
THE MISSION STATEMENT
A NEW FEATURE
A SPECIAL EVENT
A MARKET REALITY
AN ANNIVERSARY
A TRADESHOW
STREET MARKETING
FUND RAISING
INTRODUCING A BIG HIRE
A PARTY
BEST PLACE TO WORK
THE IPO
NOW SEE HOW

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