Seeff george case study (4) (1)

1. Seeff is one of Southern Africa’s most established real estate companies.
Founded in 1964, the company has grown from a small, family-owned
business to one of the leading property and real estate companies in
Southern Africa, with close on 200 branches and over 1200 agents
throughout South Africa, Namibia, Botswana, Zimbabwe, Zambia,
Swaziland and Mauritius. Over the course of the past 52 years, Seeff has
earned a respected reputation as a formidable player in Southern African
residential property sales and rentals, property development projects,
agriculture, commercial, business and industrial properties, combining
experience gained over more than 50 years, with a flair for innovation and
a commitment to excellence.
Established 52 years ago, Seeff has grown from a small family business to having close on
200 branches and over 1200 agents countrywide, and has positioned itself as one of the
leading, most professional and experienced residential property companies in Southern Africa.
But although we have grown in size, we have never lost touch with the friendly, professional,
attentive service we have been offering homeowners in Southern Africa for over five decades.
Objectives
• Motivated Sales People
• More confident in the sales process
• 24/7 Sales Training
Solution
• Required mandatory training at 20 chapters
per week
• Daily sales meetings led by management
targeting weak points in the sales process using
Cardone University
Results
• Doubled their number of sales compared to
an average month within the past 6 months
• Increased gross profit by 25% per sale
Case Study
SALES 800.368.5771
INFO@GRANTCARDONE.COM
CARDONEUNIVERSITY.COM
Challenge
Seeff George Joined forces with CTTI
to overcome a challenge in ensuring
that his sales team implemented the
strategies discussed in their meetings
focused on addressing their weak
points. Management was looking for
a solution to bridge the gap in time
between their sales meetings without
losing the message being delivered. The
overall issue was getting the information
to “stick”.
Results
After being on the University for only 30 days,
Seeff George was able to double their number
of sales compared to an average month within
the past 6 month. In addition, Pieter says he
has seen a huge improvement in the confidence
within his team. This has resulted in a 25%
increase in gross profit per sale. He attributes
this increase to their improved sales ability
from training within Cardone University. Each
salesperson is now able to skill up on their
specific weak point daily using the platform.
Approach
The approach taken to overcome this
barrier was to provide training that the
sales team could complete separate to
the content of their sales meeting, but
which enforced the same material. They
implemented a mandatory requirement
of training at an average of 20 minutes
daily. This was combined with their
weekly sales meeting providing a base
of information to focus on their areas of
opportunity.