Xebec Communications is an integrated communications group with over 18 years of experience across advertising, media, events, and production. It has a talent pool of over 100 employees across 4 offices. Xebec aims to become a 100 Crore company through its vision of being a world-class strategic communications provider and its mission to think creatively and build profitable brands. It offers 360-degree communication solutions through result-oriented innovation to increase brand equity and profitability for clients.

2. • An integrated communications group
• 18 years of experience in advertising
• Talent strength of above 100 across 4 offices
• With passion, we deliver ‘Result-Oriented-Innovation’
Xebec Communications is on the verge of becoming a 100 Crore company
and is ready to embark upon a new journey of excellence
About Xebec

3. • Vision: To be a world-class company offering
cutting edge strategy and creative solutions to
build profitable brands
• Mission: To think, create and build brands
Think. Create. Build.

4. • Taking a holistic view of the customer’s business
challenge and offering 360 degree communication
solutions through result oriented innovation that
translates to increased brand equity and
profitability
Advertising by Objective

6. • Inspiration and Innovation to add value
• Creating new consumer trends and ensuring
Consumer Loyalty
• Understanding the marketplace
• Matching the variables
• Applying strategic marketing processes to develop the
competitive edge
ROI- Approach

7. Xebec Methodology

8. Competitive Edge Matrix

9. Why Xebec?
• Because we are not conventional
• Xebec is a one-stop-shop for all your marketing communication needs
• Living up to being your “BRAND PARTNER”

10. Xebec Divisions
Delivering communication excellence through an integrated approach
MainlineMainline OnlineOnline Events &
Activation
Events &
Activation
Outline
(Print
Production)
Outline
(Print
Production)
Sports
Marketing
Sports
Marketing FilmsFilms

11. Keeping up with the changing dynamics of the
market place, Xebec offers a bouquet of mainline
services with a 360° approach
Creative Services: Beyond images and aesthetics
Media Buying: Maximum exposure at optimum
cost
Setting creative benchmarks and delivering fresh perspectives
Xebec
Mainline
Xebec
Mainline

12. With superior technical knowledge and
passionate creativity, Xebec e-Media
Technologies defines and drives our client’s
brands’ success on the digital frontier
Online marketing: Specialized solutions for your
digital vertical
Creative execution: Converting ideas into unique
brand identities
Delivering value through “Result Oriented Innovation”
Xebec
Online
Xebec
Online

13. Events & Activation: From planning to hosting,
this division prides in superior design and logistics
•Carrying your brand effectively to niche
audiences
• Examples of TATA Motors and Sonu Nigam
Events for Bank of Maharashtra
Generating equity and mindshare through niche brand activations
Xebec
Events &
Activation
Xebec
Events &
Activation

14. Print & Production: From Coffee table books to
specialized stall designing and printing, we deliver
the best in Print Production
Creating an alliance between creative and execution and delivering results
through first-rate printing proficiency
Xebec
Outline
Xebec
Outline

15. Sports Management: Recognizing industry
opportunities and developing sports properties
for clients which can be monetized
•Soccernova
Establishing sports as an untapped marketing platform for clients to
engage with their consumers in an unique way
Xebec
Sports
Management
Xebec
Sports
Management

16. Films: From catchy jingles to TV commercials
Xebec makes it creative and relevant in tune with
your overall brand strategy
Ascertaining brand enrichment through the zing of audio-visuals
Xebec
Films
Xebec
Films

17. Our Media Planning ensures the most competitive rates and
most effective reach to deliver not just the results our clients
want but optimum value for every rupee spent
The right combination of media at the right time, place and price
Xebec
Media
Buying
Xebec
Media
Buying
A great brand or important
message has little value if it does
not reach the target audience.
CLIENT MEDIA BUYING (IN CR)
COUNTRY CLUB 12
SYMBIOSIS 8
BANK OF MAHARASHTRA 6
SKYLARK 4
PASHMEENA 4
HOUSEFULL 3
MAXWORTH 3
FRAMEBOX 3

18. Our Thinking
Proprietary tools are aimed at standardization and enhancing the
knowledge capital
Solutions
MarketingTM
Solutions
MarketingTM
Seduction
MarketingTM
Seduction
MarketingTM
Precision
MarketingTM
Precision
MarketingTM

19. •Committed account planning procedure
•Detailed market understanding
•Applying strategic marketing processes to develop the
competitive edge
Xebec
Solution
Marketing
Xebec
Solution
Marketing
Our Thinking

20. • Packaging- a new P in marketing
• Creating brands by blending the tangibles
with the intangibles
• A calculated experiential marketing
exposure
Xebec
Seduction
Marketing
Xebec
Seduction
Marketing
Our Thinking

21. • Focus on customer’s share
• Careful consumer profiling
• Exposing the communication to only those
who matter
• Thereby reducing cost and increasing
profitability.
Xebec
Precision
Marketing
Xebec
Precision
Marketing
Our Thinking

22. Few of our esteemed Clients in the education sector

23. Portfolio in Education Sector

24. Case in Point- SNAP 2010
• Symbiosis is one of the leading educational institutes in India imparting quality
education for over 30 years.
• The key to entering any of the 14 institutes under the Symbiosis umbrella is the
common SNAP test.
• The main objective was to elevate brand SNAP to the elevate of a esteemed
national competitive exam and thereby augment registrations
• We devised a 360 degree communication strategy to address the challenges and
achieve the objectives
• We incorporated various mediums such as print, outdoor, radio and Online
• It resulted in 26,139 registrations from the mainline campaign and 4,500
registrations from the online campaign

25. Print ad

26. Banner ads

27. Landing page

28. Landing page

29. SNAP Study Planner
29
• On Facebook’s landing page
• Gave probable questions for SNAP
• Every click had a viral effect, thereby amplifying the message
• Activities on study planner would appear on the user’s profile page
• First time any national competitive exam had such large scale interaction using
social media
• So far, 1738 users have downloaded and used the planner

30. 30

31. 31

32. Case in Point- SET 2010
• Symbiosis Entrance Test (SET) is a common written test for the admission
processes of undergraduate institutes of Symbiosis International University
• SET-2010 has 5 different papers namely General, Design, Law, Engineering and
Health Sciences
• The objective of the campaign was create awareness about SET, achieve desired
registration and in the process develop long lasting brand equity
• We employed a integrated marketing strategy to achieve our objectives
• Through the mainline campaign 14370 students registered to SET and 13,000
registered through the online campaign

33. Print ads

34. Banner Ads

35. Mailer

36. Case in Point- Frameboxx
• Frameboxx is one of the leading Animation & Visual effects institutes in India.
• We have helped Frameboxx penetrate deeper into the market through
objective specific advertisements across various media platform including
print, outdoor, events, radio.
• We have helped build the sub brands of Frameboxx like Pastel, MoneyBoxx,
FrameFlix.

49. Symbiosis Group of Institutes

50. Symbiosis University
(SIIB)

51. Symbiosis University
(SIIB)

52. Symbiosis University
(SIIB)

53. Symbiosis University
(SIMC)

54. Symbiosis University
(SIMC)

55. Symbiosis University
(SIMC)

56. Symbiosis University
(SIOM)

57. Symbiosis University
(SIOM)

58. Symbiosis University
(SIOM)

59. Symbiosis University
(SIOM)

60. Symbiosis University
(SIOM)

61. Symbiosis University
(SIHS)

62. Symbiosis University
(SIHS)

63. Symbiosis University
(SIHS)

64. Symbiosis University
(SET)

65. Indus International School

66. Indus
International
School

67. Indus
International
School

68. Indus
International
School

69. Indus
International
School

70. Website

71. Flame Institutes

72. Flame

73. Flame

74. Flame

75. Flame

76. Flame

77. Flame

78. Bharti Vidyapeeth

79. Bharati Vidyapeeth

80. Delhi Public School

81. Delhi Public School

82. Delhi Public School

83. Delhi Public School

84. IMEX

85. IMEX

86. IMEX

87. Singhad Institutes

88. SINGHAD
(SIBACA)

89. SINGHAD
(SIBACA)
•

90. SINGHAD
(SBS)
•

91. Suryadutta

92. Suryadatta

93. Suryadatta

94. Prudence

95. Prudence

96. Students Guild

97. Students Guild

98. Students Guild

99. Students Guild

100. Score Plus

101. Score Plus

102. Score Plus

103. Score Plus

104. SOIL

105. E mailer
SOIL

106. E mailer
SOIL

107. Landing Page
SOIL

108. MIT-SOG

109. Landing page
MIT-SOG

110. Banner Ad

111. Banner Ad

112. SIIB

113. Banner Ad

114. India Skills

115. Banner Ad

116. Banner Ad

117. Landing page

118. Landing page

119. Landing page

120. FLAME

121. E mailer
FLAME

122. Banner Ad
FLAME

123. Banner Ad

124. The Xebec Team Thanks You