This document discusses modern promotion techniques for merchant navy training and development. It summarizes that merchant navy is becoming an attractive career in India and will continue growing with increased international trade. It also discusses the importance of maritime education institutes in providing career opportunities in merchant navy. The document then promotes providing innovative promotional techniques to connect educational institutes to the right audiences through the best methods. It provides examples of modern promotion techniques like SEO, social media marketing, email marketing, and Google Ads and describes how these can help businesses stand out and achieve their targets.

1. Modern promotion For Merchant Navy
(Training & Development)

2. Current Scenario
 Merchant navy is becoming one of the attractive job
destination for youth in India.
 It is estimated that the industry will grow at a good pace due to
increase in international trade
 It is one of the sought after job title for youth, since the
earnings will be in international currencies

3. Maritime Education
 The maritime education have become very important link to
the merchant navy.
 There are several maritime educational institutes who allure
youth with promising career option in merchant navy.
 In ever increasing competition an institute must reach out its
audience at right time, at right place and right way.

4. Stand out to win !
 We provide modern promotional technique for business to
connect to right audience.
 We undertake projects right form the beginning till the targets
are archived.
 We provide the best innovative techniques to bring the desired
result.

5. Our values
Collaboration Quality Compliance
Our Mission
It is one of our prime mission to help our customers innovate, design, create and build
solutions that promotes their business vision, mission and branding objectives to
interact with the clients and grow their business.
Honesty
Trust
Integrity
Fair value
Transparency
Robust
Reliable
Contractual
obligations
Commercial laws
Follow legal
framework
Know your
Customers (FICA)

6. Differences Between Traditional Marketing and
Modern Marketing?
Traditional Marketing
Involves more conservative methods
and is slow but, efficient practices.
 Word of mouth
 Distributing pamphlets
 Banners
 Posters
 Hoardings etc
 TV
 Newspaper Ads
 Radio
Modern Marketing
This is the updated and advanced
version of marketing.
 SEO - SEM: On page and Off page
techniques to improve the page ranking.
 SMM: Social Media Marketing, covers
the social media channel for marketing.
 Email Marketing: Sending bulk
promotional/offers emails to customers.
 Google Ads: A platform in Google
exclusively for ad making. Video, Text,
Display etc are the available ad formats.

7. Search Engine Optimization(SEO)
Search Engine Optimization is the process of increasing the rankings of
your website in search engines such as Google. Search engines look at
more than 200 factors when deciding which websites to rank

8. Search Engine Optimization(SEO)
 Concept:
o Keyword Selection
o Competitors Analysis
o On page optimization
o Off page optimization
o SEO techniques
o Reporting
Research & Analysis
On page
Optimization
Develop Link
Building
Measure Result
&Improvisation
with time
In-consistent
Ranking
1st Page Rank
(on search engine)

9. Google Ads
• Google ads is Google's online advertising program.
• Google ads is a product that you can use to promote your business, help
sell product or services, rise awareness, and increasing traffic to your
website.
There are five types of campaigns:

10. Google Ads
 SEARCH ADS
 DISPLAY ADS

11.  UNIVERSAL APP ADS
 VIDEO ADS  SHOPPING ADS

12. Social Media Marketing (SMM)
• Social Media is vital element for the online business.
• It help to build important business contact and to run reputed
business on the internet.
• Social media marketing is used as a branding tool and can
increase conversion, sales tracking, page vies and add
exposure.
 Social Networking Site
• Facebook
• Twitter
• Intagram
• LinkedIn
• Google++
• YouTube

13. Social Media Marketing (SMM)
Facebook/ instagram / Twitter / LinkedIn /Google++
• Business page
• Increasing followers
• Daily Posting
• Group sharing
• Paid Advertisement/campaign
• Analytics report

14. Facebook Marketing

15. SEO CASE STUDY
 Project Name: http://oercedu.com/
 SEO services Opt for 7 keywords.
 Out of 7 keywords 6 keywords are on 1st page over search engine.
Keywords Searches Clicks Sales(20%) Search
engine
Rank
pssr course in
Mumbai
90 40 8 Google-
India
1
gasco course in
Mumbai
110 50 10 Google-
India
4
dg approved stcw
courses in Mumbai
390 175 36 Google-
India
4
high voltage course
in mumbai
170 76 16 Google-
India
6
stcw 2010 refresher
courses in mumbai
170 76 16 Google-
India
5
chemco course in
Mumbai
90 40 8 Google-
India
4
Total-94

16. BENEFIT ATTAINED
• Increasing Brand Awareness/Reach
• Increasing efficiency
• Traceable, measurable results
• Targeted audience
• Online sales
• Time-Effective Marketing
• Measure And Track Results

17. Our Clients
OERC Academy CIMEEAIMS
ISHIMA

18. Thank you!