1. CHRISTOPHER A. RICE
Columbus, OH | 917-407-5417 | carice14@yahoo.com
SALES LEADERSHIP  BUSINESS DEVELOPMENT  ACCOUNT MANAGEMENT
Leverage consultative sales approach to become a ‘go-to’ resource and build strong and sustainable business relationships
Partner with business and technical teams to develop widely adopted and market-leading products and solutions
Align business, sales, and client objectives to fuel strategic planning, tactical actions, and high-ROI outcomes
Advocate for the ‘Voice of the Customer’ while serving as a collaborative team member and leader
— Gallup StrengthsFinder Themes —
POSITIVITY ADAPTABILITY IDEATION DEVELOPER INCLUDER
PROFESSIONAL EXPERIENCE
VisionWeb, Austin, TX
More than doubled sales throughout tenure, generating average annual sales growth of 13%+, driving the business to generate more than 15M
annual transactions through key account relationships with such clients as EyeMed,
VSP, Luxottica, Humana, UnitedHealthcare, LensCrafters, and other partners with national footprints.
DIRECTOR OF SALES, NATIONAL ACCOUNTS, 2009-2015
Relationship Management – Customer Advocacy - Solution Delivery - Consultative Sales - Virtual Office Management
Managed up to four direct reports in selling and supporting VisionWeb services and solutions, establishing new supplier
agreements, and deepening existing relationships. Develop and execute strategic sales plans, leveraging internal and external
resources—inside and outside sales, customer service, integration teams, and management leaders—to deploy key initiatives.
Represent VisionWeb during regional and national forums, delivering the messaging to drive top-of-mind awareness.
 Gained entry into key national accounts as an active product advocate, securing access to key decision makers, building
a robust network, and driving adoption through development of market and key opinion leaders.
 Grew transactions from 6.2M in 2009 to 15.4M in 2015 with accompanying revenue reaching $13.75M.
 Achieved up to $1.2M in insurance sales with 12% average annual growth during 3 years of management.
 Drove 12% average transaction growth and 13% average sales growth over the last 7 years.
 Identify, recommend, and support the development of enhanced products and services, working collaboratively with
senior leadership to drive change, align efforts with business targets, and deliver on-point market messaging.
 Managed efforts within department budget, leveraging relationships and market influence to drive business.
 Generated a 4.1% YOY gain in revenue despite a 1M-transaction loss caused by a Wal-Mart directive to eliminate the
use of distributor relationships, demonstrating strengths in overcoming and rebounding from adversity.
 Worked with the 5-Year Strategy Team and Growth Team to define key targets, review past performance, and
identify opportunities to leverage resources to rekindle dormant relationships and improve market position.
 Piloted e-business development initiatives to introduce VisionWeb to suppliers and transform relationships from e-
commerce to e-business; opened the door for national promotions with major manufacturers.
Jobson Medical Information, New York, NY
Earned repeated and rapid promotions with this premier healthcare information and marketing services provider—market-leading positions in a
number of growing healthcare markets including pharmacy, eye care, clinician, and managed markets—contributing to the growth of a
diversified multi-media portfolio through sales and marketing leadership.
DIRECTOR OF SALES, 2006-2009
Million-Dollar-Plus Sales - Key Account Management - Strategic Partnership Building - Culture Shaping
Grew first territory—West Coast for the Optical Retail Group—to $1.95M in sales and, prior to brief hiatus, was on track to beat
prior year performance with Q1 and Q2 results surpassing $1.1M. Invited to return to JMI to direct business development
initiatives for the 20/20 Education and Training Division and, once again, repeated performance and established a foothold for
JMI’s education offerings, promoting a print, online, and live training event product mix.

2. CHRISTOPHER A. RICE
Columbus, OH | 917-407-5417 | carice14@yahoo.com
CONTINUED 
Jobson Medical Information, Continued…
 Brought continuing education experiences to the market, launching successful webinar programs for healthcare
professionals with the goal of delivering effective and accredited training for physicians, pharmacists, and nurses.
 Developed compliant and quality educational training programs in live, print, multimedia, and online formats.
 Pursued and secured online education partnerships with state and national associations, in addition to the industry’s #1
retailer, forming the alliances critical to achieving market leader status for optical, pharmacy, and nursing.
 Supported internal culture shaping, collaboration, and consensus building through development of the JMI Connect
program, a corporate initiative created to drive teamwork, foster morale, and fuel sharing of best practices.
REGIONAL SALES MANAGER, 2000-2006 | MARKETING MANAGER, 1998-2000
New Business Development - Client Relationship Management - New Product Design - Go-to-Market Strategies
Directed the sale of print, electronic, education, and live marketing programs for multiple publication groups, managing more than
50 issue closings per year, and securing strong and sustainable customer relationships. Identified and pursued new business
relationships, selling 400-600+ pages per year, demonstrative of skills in pipeline development. Authored original messaging,
producing advertorials and special supplements for publication in Optical Group publications.
 Played a role in driving exponential growth and achieving #1 market position in the optical space, demonstrating
strengths in developing and executing high-ROI sales and marketing strategies for multiple publications.
 Created a gatefold insert concept, which opened a brand new line of revenue and grew to $1M in sales.
 Increased sales from $725K to $1M+ in 2001, in part through exploration of new advertising partnerships.
 Developed territory to $1.7M by 2005, generating double-digit year-over-year growth for 3 publication groups.
 Partnered with key internal and external stakeholders—in-house ad agency, graphic designers, and clients—to achieve
desired messaging and aesthetic targets, fueling the identification of new business development opportunities.
Foundational & Interim Experiences:
Data Key Communications, Dewitt, NY | VICE PRESIDENT OF SALES, 2007
 Increased sales 35% to reach $3M in revenue after being pursued by this publishing company to drive revenue for
3 print and 2 online publications, manage the sales organization, and secure relationships with institutional accounts.
AEON Corporation, Hitachi, Japan | ESL TEACHER, 1996-1998
 Supported growth objectives through student retention and a solid stream of referral business; facilitated one-on-one
and small group instruction for Japanese students and business executives seeking English language training.
EDUCATION
College of Mount Saint Vincent, Riverdale, NY
BACHELOR OF ARTS (BA), BUSINESS ADMINISTRATION & COMMUNICATIONS
 Internship: Sports Illustrated Publicity Intern
 Honors: Communications & Business Honor Societies
 Leadership: Varsity Tennis Captain; Varsity Soccer; Class Vice President; MounTimes Editor-in-Chief & Sports Editor
AFFILIATIONS
Opticians Association of Ohio | BOARD OF DIRECTORS, 2012-2014
VALUED-ADDED SKILLS
Languages: Conversational Japanese
Technology: Salesforce.com CRM; MS Office