2. Energy Company
CPC Campaign Objective:
• The campaign looked to deliver out the budgets by end of
the month.
• We expected to see an increase in the open rates as well
as the click through rate
Outcomes:
3. Energy Company
Campaign Objective:
• To see a visible increase in efforts of small
business owners and small business
decision makers to increase their velocity
points through Lumo Energy in one month.
Outcomes:
• Over delivered on open rate by the end of
the month
Opens
Average open rate of
23%
