2. Mobile Service Provider
Objectives:
• Create awareness among students through engaging
channels about their problem solving
• stress free approach to Roaming fees, transparency
and Data charges.
• Create awareness among travellers of Vodafone
providing travel friendly / stress free data plans
Outcomes:
• Increased use of mobile devices and log-ins requiring
our email address (Facebook, LinkedIn etc.)
• The industry is seeing increased performance across
all direct email campaigns.
• Email is Mobile - 60% of promotional emails are
opened on a mobile device
3. Tech Product
Objectives:
• eDM CPC campaign
• To increase send and receive faxes by email without fax machine, increase
open and click rates
Outcomes:
• Over delivered on clicks and opens
• Overall successful campaign exceeding expectations
Booked clicks compared to Opens
Delivery of 115%