SlideShare a Scribd company logo
1 of 4
Examples
Email Marketing
Tech Clients
Mobile Service Provider
Objectives:
• Create awareness among students through engaging
channels about their problem solving
• stress free approach to Roaming fees, transparency
and Data charges.
• Create awareness among travellers of Vodafone
providing travel friendly / stress free data plans
Outcomes:
• Increased use of mobile devices and log-ins requiring
our email address (Facebook, LinkedIn etc.)
• The industry is seeing increased performance across
all direct email campaigns.
• Email is Mobile - 60% of promotional emails are
opened on a mobile device
Tech Product
Objectives:
• eDM CPC campaign
• To increase send and receive faxes by email without fax machine, increase
open and click rates
Outcomes:
• Over delivered on clicks and opens
• Overall successful campaign exceeding expectations
Booked clicks compared to Opens
Delivery of 115%
Thank you!
iCumulus Pty Ltd
Level 9, 131 York Street,
Sydney NSW 2000
Ph: 02 9285 0904
M: 04 0196 7782
www.icumulus.com.au

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Tech examples may 2017

  • 2. Mobile Service Provider Objectives: • Create awareness among students through engaging channels about their problem solving • stress free approach to Roaming fees, transparency and Data charges. • Create awareness among travellers of Vodafone providing travel friendly / stress free data plans Outcomes: • Increased use of mobile devices and log-ins requiring our email address (Facebook, LinkedIn etc.) • The industry is seeing increased performance across all direct email campaigns. • Email is Mobile - 60% of promotional emails are opened on a mobile device
  • 3. Tech Product Objectives: • eDM CPC campaign • To increase send and receive faxes by email without fax machine, increase open and click rates Outcomes: • Over delivered on clicks and opens • Overall successful campaign exceeding expectations Booked clicks compared to Opens Delivery of 115%
  • 4. Thank you! iCumulus Pty Ltd Level 9, 131 York Street, Sydney NSW 2000 Ph: 02 9285 0904 M: 04 0196 7782 www.icumulus.com.au