“Understanding the New World of Klout, Social Sharing and Social Influence Marketing”

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We are on the cusp of a marketing revolution – and it is being led by you! Companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites each day and grading your ability to create buzz. The most powerful of these new “Citizen Influencers” are being rewarded by companies like Audi, Disney, and American Express with trips, merchandise, and luxury cars. Today, anyone can get behind the velvet rope … if you know how! In this fast-paced talk, the author of the best-selling book Return On Influence gives you the inside scoop on the revolutionary world of social influence marketing.

Business Technology

Return On Influence:
Realities of Personal Power on the Web

Mark W. Schaefer
Schaefer Marketing Solutions
#cmworld
@markwschaefer • #cmworld

Evolution of influence

“Influence at Work”
• Scarcity
• Likability
• Consistency
• Authority
• Reciprocity
• Social proof

#cmworld

Examples of offline social proof

#cmworld

Examples of online social proof

#cmworld

HOW
can get it any
more exciting?

#cmworld

Klout does not measure ALL influence.
… just one sliver of it.
… kind of.

#cmworld

Does content What do you Who responds
move? talk about? to you?

#cmworld

WHO
is your company
SPOKESPERSION?

#cmworld

Relevant
Audience

Meaningful Consistent
Content Engagement

#cmworld

“RITE”
Relevant
Interesting
Timely
Entertaining
#cmworld

Blog
BusinessesGROW.com

Twitter
@markwschaefer

eMail
Mschaefer700@gmail.com

#cmworld

Technology companies are known for being on the cutting edge and driving innovation. However, much of their marketing content reads like a dry technical manual and does little to distinguish them from their competition. This problem can worsen if the marketing department and the technical team don’t understand each other – the marketers know they need to educate their audience and focus on the business benefits, but the technical experts want to show all the features to appeal to the end user. Companies may end up with content that explains the features but does little to engage a potential customer and get them to take the next step in the sales cycle. This session will show B2B technology marketers how to use content marketing strategies to become ‘customer-centric’, rather than ‘feature-centric’. In doing so, they will convert more leads and shorten their sales cycles.

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Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to: - Choose the right management software for your life. - Pick the right networks for your audience. - Prove your audience is coming to your shows. - Set realistic goals around your social media. Created for BurlyCon 2015

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As presented at Content Marketing World 2013. The art of good content marketing creates stories that help establish an emotional connection with your audience so that you can build trust, credibility, loyalty, and long-term customers. The science of good content marketing is digging into the numbers and making sure you are getting the right content, to the right people, at the right time to influence their behavior and drive business results. So, get out your paint brushes and slide-rules and join this Lunch & Learn session that will highlight best practices and companies who have gotten this mix or art and science right – how they did it, the results, and what you can takeaway to use in your own content marketing plans today.

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