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Content Marketing Strategy
            without Print?
    Who Are You Kidding?



                     Nenad Senic
                     Disput, Slovenia
              @NenadSenic • #cmworld
                              #cmworld
#cmworld
#cmworld
#cmworld
2012 B2B Content Marketing Benchmarks, Budgets
             and Trends Research




                                             #cmworld
2012 B2B Content Marketing Benchmarks,
      Budgets and Trends Research




                                         #cmworld
CUSTOMER
MAGAZINES
ARE ALIVE
  & THEY
KICK SOME
 SERIOUS
    A**


            #cmworld
POWER OF PRINT

88% prefer to read magazines
            in print

57% consumers act positively
           as a result

Regular readers are    38%  more
likely to spend over $150 a week
            on shopping
                                   #cmworld
POWER OF PRINT
82% readers spent up to 45
minutes reading a customer
         magazine

  68% US consumers said
customer magazines influence
  their purchasing decisions


                               #cmworld
#cmworld
#cmworld
„DON‘T WASTE
YOUR TIME AND
  MONEY ON
  CUSTOMER
 MAGAZINES!“
 Sak van den Boom
                    #cmworld
#cmworld
#cmworld
#cmworld
#cmworld
#cmworld
#cmworld
#cmworld
So, does your content
 marketing strategy
     miss a print
     publication?



                    #cmworld
NAJLEPŠA HVALA!

           www.disput.si
      Twitter: @NenadSenic
LinkedIn: linkedin.com/nenadsenic
     Email: nenad@disput.si
     www.zemanta.com/blog/


                                    #cmworld

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“Content Marketing Strategy without Print? Who Are You Kidding?”