The power of the spoken word as a means to convey a story is also a powerful strategy when it comes to your content marketing plan. With so many content strategies to choose from, using audio is often overlooked and nderrated. This session is designed to show you how audio can be a strong, effective content strategy that offers consistency, leverage and results! Go beyond the basic idea of what you think podcasting is and expand your knowledge of how audio and business can work together successfully.