This document outlines the benefits of blogging such as establishing expertise, sharing knowledge, engaging audiences, and promoting business. It also discusses common blogging problems like lacking topics, writing skills, or time. Finally, it provides tips for blogging success such as knowing your audience, using titles and bullet points, collaborating with others, guest blogging, and sharing on social media.

2. Why bother
blogging?

3. The Benefits
1. Let people know you’re an Expert
2. Sharing knowledge, news, ideas or opinions
3. Engage & connect with your target audience
4. Market or promote your business
5. Great information helps your customers make choices
6. Increases website traffic

4. Common Problems
1. I don’t know what to write about
2. I am not skilled at writing
3. It’s difficult to find the time
4. I don’t know how much I should write
5. I don’t think anyone reads at them

5. Tips
1. Know Your Audience
2. Start with a title
3. Write some bullet points
4. Find someone else to write them
5. Become a guest blogger
6. Share & engage on social media and e-newsletters