Here is it how you can create personas/customer profiles, there are a bunch of methods you can use to create personas but I really like this one. Make sure you take action and communicate with your customer more clearly.
2. Personas can help your marketing
avoid ineffective generalizations,
so you can stand out in the crowd.
How does it help?
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@Waeez.
3. First you need to know your target
audience, search broad and then
get into nitty gritty details.
How to create?
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@Waeez.
4. Males, tech business owners, likes
to travel, under 50, extrovert,
married, has two kids & etc.
Defining your target audience, eg:
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@Waeez.
5. Get to know them, try interviewing
them, run surveys and if possible
run focus groups.
Once you have your target audience.
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@Waeez.
6. Ask them about their activities, their
professional and personal
ambitions, learn what items they
couldn't live without like phone,
laptop and etc.
How to interview?
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@Waeez.
7. Now you have all this information
look for patterns and insights that
will hep you create detailed
personas.
What to do now?
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@Waeez.
8. For example:
Peter
Founder of a A.I company
Age - 44 years old
Married - 2 grown kids
Health conscious, check his social media
every night for 3 hours mostly check
about industry, A.I trends and connect
with people, go to work at 10 am and etc.
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@Waeez.
9. If you are a start up and don't have
any existing customer just use
imagination and be creative.
Bonus tip
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@Waeez.
10. FOLLOW FOR MORE
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@justwaeezWaeez -
Entrepreneur, Brand Strategy, Web Strategy
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