1. Blogging and Journalism: A New Age of
Scribes
Ivan Saldajeno
Asst. Managing Director for Operations, Dugout
Philippines
Blogger, Sporty Guy, TLIMC, and Stu Traveled

2. Once upon a time…
• People turned to traditional media for the
latest news, especially in TV and radio for
those who wanted the latest updates.

3. Once upon a time…

4. And then…
• At the turn of the millennium, some
traditional media outfits introduced their
respective online affiliates.

5. And then…

6. Once upon a time…
• Personal blogs were merely online diaries or
means of expressing opinions.

7. Once upon a time…

8. And then…

9. So…
• The arrival of Rappler in 2012 paved the way
for the traditional media outfits to bolster
their online affiliates.
• It also paved the way for the arrival of these
so-called “standalone” news sites.

10. So…

11. And then…

12. So…
• Bloggers began getting invites to certain
product or venue reviews.
• Bloggers gained access to events with the
same press privileges as the traditional
publications.
• Simply put, blogs have slowly become
“independent” online media outfits.
• Eventually, some other passionate bloggers
and journos co-founded “indie” news sites.

13. So…

14. So…

15. Challenges
• “What kind of blog is this?”
• “Blog lang yung sa’yo.”
• “We are just a startup. Theirs is already
established.”
• “Should we bloggers follow media ethics too?”

16. Solution to the fourth challenge
• While it’s not a requirement for them to abide
with the rules for traditional publications,
bloggers should follow media ethics too.

17. In the end…
• Blogs have indeed emerged as the new wave of
news outfits, but aligned with that is the same
responsibility the bloggers inherited which was
bestowed on the trad media reporters.

18. Contact details
http://facebook.com/batangproject8
http://twitter.com/ivansaldajeno
http://instagram.com/ivansaldajeno
qcboy4216@yahoo.com
http://sportyguy.info
http://theLordismyCoach.blogspot.com
http://stutraveled.blogspot.com