App Ratings & Reviews: How to improve them and why it matters

•Download as PPTX, PDF•

2 likes•1,538 views

A presentation from Apptentive about the role that App Ratings & Reviews play in app downloads, conversions and the app funnel. Advice on how to proactively improve your app's ratings and reviews is included, along with data on results.

Technology Self Improvement

App Ratings & Reviews:
How to Improve your App’s Ratings and Why It
Matters

@apptentive @rganguly
www.apptentive.com RobiGanguly

App Stores: Amazing for Distribution

>500,000 >500mm
Developers People

BUT: App Stores Are Horrible for Communication

WELL, YOU RUINED
THIS ONE!
…fun factor is gone. So is this app and
developer!

APP stores are very NOISY
>75 Apps Per Person
1,000,000

500,000

0
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2008 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011

Android apps iOS apps

App retention is abysmal

Retention - Months after Acquisition

100%

38%
29%
24%
20%
16% 14%
11% 9%
0% 7% 6% 5% 4%
0 1 2 3 4 5 6 7 8 9 10 11 12

Credit: Flurry Analytics

The App Funnel Is Simple

Download

Retain

$$

So how do downloads happen?

Search /Referral Navigation Discovery
(~20%) (>75%)

App Store Page Views

Installations

The vast majority of downloads are the
result of surfing activity, lacking explicit
intent or authority-driven referrals.

How do app store page views convert?

View Details View Details
Page Page

Install Install
(<33%) (<5%)

FREE PAID

How do consumers decide?

15 seconds 5 seconds 2 seconds 5 seconds

10 seconds 5 seconds

What drives rankings?

Absolute volume, Past 72 hours, Trends
Downloads
(increasing/decreasing)

Absolute volume, Average
Ratings
Rating, Trends

How often is the app updated? Is the
Freshness
app regularly maintained?

While the app stores are opaque about
the inputs and weights, these 3
components are crucial.

What is the landscape for app ratings?

Category Average Rating
The average bar is…
Book 3.36
average
Business 3.14

Catalogs 3.85 For most categories, the
average rating is between 3
Newsstand 2.91 and 4 stars.
Photo & video 3.59
Achieving an average rating
Productivity 3.29 of 4+ for the most recent
Sports 3.22 version of an app should be
the goal, in order to
Travel 3.36 maximize opportunity.
Utilities 3.01

Games – Action 3.24

Games - Sports 3.12

So, how can ratings be influenced?

Invest in creating a great app, continue
App Quality
to test, update, learn and refine

Reach out to customers, in your app, in
Proactive Prompting
order to qualify sentiment and prompt
ratings by enthusiastic customers

If an app customer isn’t happy, provide
Intercept & Resolve
an outlet for their complaints that ISN’T
the app store

Ratings & reviews are often left to
chance. Being proactive is the
exception, rather than the rule

In-App Prompt to Increase Ratings

Prompt & Qualify
the people using your App
Only those who answer yes are taken
to the app store to rate

Consumer Catharsis & Interception

Apptentive solicits feedback

Those who click “No”
immediately give you feedback.

Are there app problems? Is the service
you provide not working? All feedback
goes directly to you, instead of being
broadcast in the app store.

How many people love your app?

Our instrumentation provides insights
into the results of your prompts. How
many times is it seen? What happens?

Manage & Optimize Ratings Activity

Change Ratings Prompts On the Fly
Modify all ratings prompt activities on the server, ensuring that apps can be
optimized in real-time

Our administrative capabilities make it
easy to change ratings prompts
WITHOUT updating the app.

Result: MORE RATINGS

“So how well does it work? I have seen
an improvement in ratings, with about
twice as many written reviews per day
as there were a year ago.”

Increased review volume (50%+)

Result: BETTER RATINGS

"We saw a huge boost in the
number of reviews, overall
rating, and sales when we
started to solicit users (went
from 3.5 to 4.5 stars)."

Ratings improvements of 1 full star
Download gain from 1 star increase: ~30%

Result: INTERCEPT NEGATIVE FEEDBACK

Interception Rate: ~20%

This document discusses conversion rates in app stores and how app ratings and reviews can impact those conversion rates. It notes that 79% of users check the app rating before downloading and that 40% trust app reviews more than opinions from friends and family. The document recommends monitoring reviews, responding to every review, and using featured or curated reviews to increase conversion rates from page views to installs by 4-8% in the app store.

E commerce use case documentation.

Yaswanth Babu Gummadivelli

The document describes a use case diagram for an e-commerce system. It outlines the key activities that customers and employees can perform, including customers registering and logging in, browsing and searching for products, adding products to their shopping cart, checking out using a credit card, and employees updating product and inventory information and shipping orders. The main activities are registering, logging in, browsing products, searching products, viewing shopping carts, adding products to carts, updating customer information, checking out using a verified credit card, updating product and inventory details, and shipping products.

Introduction to IOT

Zubayer Al Billal Khan

The document discusses Internet of Things (IoT) and provides an overview in three main points: 1. IoT involves connecting physical objects/things to the internet so they can communicate and transfer data without human interaction. This allows the objects to collect and share information. 2. Current trends show efforts to connect 26 billion objects by 2020, with healthcare, transportation and manufacturing leading the way. Common communication methods for connecting objects include WiFi, Bluetooth, and Zigbee. 3. IoT provides benefits like real-time analytics and control, but also faces challenges regarding security, adoption rates, compatibility and power constraints. Main application areas include home automation, smart cities, manufacturing and automotive.

E-commerce (System Analysis and Design)

Nazmul Hyder

Loan Approval Management Java project

Tutorial Learners

Empathy map watch videos on smartphones

Robin Wagner

The stakeholders are smartphone users who watch videos while commuting. They need a way to have the best possible viewing experience when watching videos on their smartphones. However, smartphone screens are small, batteries have limited life, and internet connections are often poor when traveling. This causes videos to constantly buffer and screens to be difficult to see. As a result, users want ways to improve the viewing experience such as automatically locking screens in portrait mode, pre-buffering videos, and finding ways to watch with others at the same time despite the challenges of using smartphones in public transit.

UCT IoT Deployment and Challenges

The IOT Academy

This document discusses challenges related to deploying Internet of Things (IoT) solutions. It outlines the layered IoT architecture and highlights design challenges at each layer including sensor selection, gateway selection, connectivity options, and IoT cloud platforms. Deployment challenges such as scalability, security, and dealing with heterogeneous and high-volume IoT data are also examined. The document emphasizes that securing IoT solutions requires an integrated approach across devices, networks, systems and users.

Course registration system

Huda Seyam

The Internet of Things (#IoT) phenomenon—ubiquitous connected things providing key physical data and further processing of that data in the cloud to deliver business insights— presents a huge opportunity for many players in all businesses and industries. Many companies are organizing themselves to focus on IoT and the connectivity of their future products and services. For the IoT industry to thrive there are three categories of challenges to overcome and this is true for any new trend in technology not only IoT: IoT Challenges Technology Business Society

SRS For Online Store

Ahsan Rizwan

System Requirement Specification Table of contents 1 Introduction 6 1.1 Document Purpose 6 1.2 Product Scope 6 1.3 Definitions, Acronyms and Abbreviations 6 1.4 Document Conventions 6 1.5 Overview 7 2 Overall Description 8 2.1 Product perspective 8 2.2 Product Function 8 2.3 User and Characteristics 8 2.3.1 Customer 8 2.4 Operating Environment 8 2.5 Design and implementation constraints 9 2.6 User Documentation 9 2.7 Assumption and dependencies 9 3 Specific Requirements 10 3.1 User interfaces 10 3.2 Hardware Interfaces 10 3.3 Software Interface 10 3.4 Communications interfaces 11 3.5 Function Requirements 11 3.5.1 Registration 11 3.5.2 Login 11 3.5.3 Changes to Cart 11 3.5.4 Payment 11 3.5.5 Logout 11 3.5.6 Report Generation 11 3.6 Behavior requirements 12 3.6.1 Use case view 12 4 Non-Function Requirements 13 4.1 Performance Requirements 13 4.2 Technical Issues 13 5 User manuals 14 5.1 Home page 14 5.2 Register 15 5.3 Login 16 5.4 Contact us 17

All About Me Example

ajredaelli

SPORT TOURNAMENT MANAGMENT SYSTEM (STMS)

Dilip Prajapati

Most of the sport management system is having problems like offline registration, manage single tournament, manage statistics etc. To overcome all these problems we are proposing the system STMS (Sport Tournament Management System) with utilities like different tournament registration, automatic or manually match scheduling, statistics for tournament, notification as reminder, maintaining log. In our proposed system tournament owner will register in system and create new tournament. Player can also register team member and player profile. Then System will schedule the matches of the tournament. System will provide automatic or manual scheduling Facility.System will provide a utility like notification as a reminder to the player before match. It will avoid duplication of tournament for a player, team and game

College management project

Akhilesh Jha

This document provides an overview of a college management system software project created by a group of students. The objective is to develop a graphical user interface based software that is platform independent, user friendly, and can manage all aspects of a college. It aims to overcome issues with existing college management software like platform dependency, data redundancy, slow execution, and security threats. The proposed software would include modules for accounts, academics, training and placement, exams, library, laboratories, hostels, cafeterias, transportation, and culture. It would use a relational database to reduce data redundancy and Java for platform independence. The document describes the requirements and provides an entity relationship diagram and data flow diagram of the system.

Sims(Student Information management System)

saiyadsanobar

The document describes a project report for a Student Information Management System (SIMS) for a School of Baking. It aims to automate the manual student data collection and management processes currently used. The proposed SIMS will allow online student admission forms, automatic registration numbers, trainer login for entering results, and automated report, marksheet, and certificate generation to eliminate manual work. It details the objectives, requirements, design, and screenshots of the SIMS to improve the speed and management of student records for the school.

Presentation on java project (bank management system)

Gopal Sheel

Internship report

Sabana Maharjan

This document describes an internship report submitted by Sabana Maharjan for their internship at Genesis Consultancy Pvt. Ltd. The report details the development of an Arsenic Information Management System (AIMS) under the supervision of Kumar Prasun. AIMS allows users to map and analyze spatial data related to arsenic levels. It includes tools for counting points within polygons, identifying connected lines and points, and converting data formats. The system provides a user-friendly interface for users to access arsenic information and analyze geospatial data.

SPCE Alumni Association Web Portal

Salmaniac Nilesh

This document presents a proposal for an Alumni Association web portal. It will be developed by three students under the guidance of an external and internal guide. The portal will allow alumni to view notices, events, news and job postings as well as communicate with each other through messaging, chatting and sharing photos/videos. It aims to strengthen the relationship between alumni. The document outlines the existing system, proposed new system, UML diagrams, database structure, modules and development environment for the project. Future plans include detailed requirements gathering, design, implementation, testing and ongoing maintenance.

Computer Graphics Project on Sinking Ship using OpenGL

Sharath Raj

e-applications

sood26

IoT Developer Survey 2017

Eclipse IoT

KPMG Virtual Internship Task 2.pptx

VIDHIYA S B

This document outlines a 3-step approach to data analytics: 1) data exploration to understand the properties, limitations, and transformations needed for the given datasets, 2) model development including formulating hypotheses, statistical testing, and model performance testing, and 3) interpretation and reporting of results including visual presentation of main variables and coefficients from a commercial perspective to support arguments.

online hotel management system

ANSHUL GUPTA

This document summarizes a hotel management system created using Java. The system allows customers to check availability of rooms online and reserve rooms. It saves time for customers compared to the previous manual system. Users can register accounts, log in, check availability and facilities, and reserve or cancel rooms. The administrator can view reservation details to manage the hotel. The system uses a Java interface, SQL database backend, and is designed to be platform independent and secure.

My Biography Slide Show

aerevolt

Ali Revolt introduces herself through a PowerPoint presentation that includes details about her life, likes, and family photos. She provides information such as her birthday, hometown, current job and education, hobbies such as reading and dancing, and involvement in her church and volunteer work. The presentation also features pictures of Ali, her husband, pets, parents, siblings, nieces and nephew.

Student management system

Amit Gandhi

This document describes a student management system (SMS) developed as an extension to the Hospital Management Information System (HMIS) to manage student records for dental students across government hospitals in Gujarat. The SMS allows for management of admission, fees payment, exam scheduling, result entry and generation of reports. It follows an iterative development approach and uses a multilayer architecture with layers for data, control, business and presentation. Various diagrams like use case, class, entity-relationship and data flow are provided to depict the system. Screenshots demonstrate modules for admission, fees, exam scheduling and results. The system aims to reduce paper work and efficiently manage student information and resources.

Iot for smart city

sanalkumar k

This document discusses the concept of smart cities and the role of the Internet of Things. It begins with an overview of smart city concepts and urban IoT architecture. It then describes an experimental study of the PADOVA smart city project in Italy. This includes details on the system architecture used in PADOVA and examples of data collected. The document concludes that IoT solutions are available for smart cities and emerging technologies are expanding the market for related products. It provides references on IoT for smart cities and convergence of technologies.

Tic tac toe game code

Upendra Sengar

This document provides the format and structure for a term paper on the game Tic Tac Toe. It includes sections for the title page, table of contents, introduction, proposed system description and requirements, requirement analysis, system design, source code, testing, and future scope. It describes the problem statement, functions to be provided by the system, and system requirements. It also includes sample source code for the game and descriptions of the requirement analysis and system design processes. The overall summary provides an outline and overview of the contents and organization of the term paper project on developing a Tic Tac Toe game.

Alumni portal ppt for projects

Shanker Goud

The objective of this application is to allow students, both current and alumni, of a university to communicate and find information about each other. The existing system of maintaining student records manually is inefficient. The proposed system creates a centralized online database that students can use to register, search for other students, and view upcoming events. It has four main modules: Administrator, Event Manager, Alumni, and Student. The Administrator verifies new student registrations and maintains the database. The Event Manager adds, edits, and views upcoming event details. Alumni and students can register, send messages, post queries, update profiles, and search the database for information. The system will use Java and related web technologies on a Windows server with an Oracle database.

Internet of Things(IoT) - Introduction and Research Areas for Thesis

WriteMyThesis

Meta-Tools for Business Model Project Management: Visually Organizing and Man...

Rod King, Ph.D.

Currently, there are hundreds of tools for business/strategic planning and performance management as well as business model innovation and marketing. This presentation features the Disruptor's Arrow of Time as the ultimate meta-tool (tool of tools). The Disruptor's Arrow of Time is the only tool you need for business/strategic planning, performance management, business model innovation, and marketing.

Nicole Bradick - Get Lean: Agile Lawyering and Staffing

Clio - Cloud-Based Legal Technology

What's hot

Key challenges facing the future of IoT

Ahmed Banafa

SRS For Online Store

Ahsan Rizwan

All About Me Example

ajredaelli

SPORT TOURNAMENT MANAGMENT SYSTEM (STMS)

Dilip Prajapati

College management project

Akhilesh Jha

Sims(Student Information management System)

saiyadsanobar

Presentation on java project (bank management system)

Gopal Sheel

Internship report

Sabana Maharjan

SPCE Alumni Association Web Portal

Salmaniac Nilesh

Computer Graphics Project on Sinking Ship using OpenGL

Sharath Raj

e-applications

sood26

IoT Developer Survey 2017

Eclipse IoT

KPMG Virtual Internship Task 2.pptx

VIDHIYA S B

online hotel management system

ANSHUL GUPTA

My Biography Slide Show

aerevolt

Student management system

Amit Gandhi

Iot for smart city

sanalkumar k

Tic tac toe game code

Upendra Sengar

Alumni portal ppt for projects

Shanker Goud

Internet of Things(IoT) - Introduction and Research Areas for Thesis

WriteMyThesis

What's hot (20)

Key challenges facing the future of IoT

SRS For Online Store

All About Me Example

SPORT TOURNAMENT MANAGMENT SYSTEM (STMS)

College management project

Sims(Student Information management System)

Presentation on java project (bank management system)

Internship report

SPCE Alumni Association Web Portal

Computer Graphics Project on Sinking Ship using OpenGL

e-applications

IoT Developer Survey 2017

KPMG Virtual Internship Task 2.pptx

online hotel management system

My Biography Slide Show

Student management system

Iot for smart city

Tic tac toe game code

Alumni portal ppt for projects

Internet of Things(IoT) - Introduction and Research Areas for Thesis

Viewers also liked

Meta-Tools for Business Model Project Management: Visually Organizing and Man...

Rod King, Ph.D.

Nicole Bradick - Get Lean: Agile Lawyering and Staffing

Clio - Cloud-Based Legal Technology

CraigsList Nonprofit Bootcamp - Mobile Voter - Extraordinaries Presentation

benrigby

Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...

Rod King, Ph.D.

Traditional Business Planning theories and tools are not keeping pace with the rate of innovation in the startup world. Many startups are no longer using traditional business plans. Many startups do not formally start with applying Porter's Competitive Strategy or Value Chain. For the many billion dollar startups that have recently been created, none has been reported to use traditional business tools such as the voluminous business plan, value chain, and industry attractiveness analysis. Today's billion dollar startups such as Facebook, GroupOn, AirBnB, and DropBox are mainly using tools of Customer Growth Hacking and in particular, tools of the Lean Startup methodology in combination with Growth Hacking. The presentation above includes a visual summary of the methodology of Customer Growth Hacking as it relates to the Lean Startup Methodology and Growth Hacking. The Lean Startup Methodology and Growth Hacking "intersect" in the area of Innovation Accounting and Marketing Analytics and in particular, "EARRR" metrics of the Customer Growth Honeycomb. Although the Lean Startup Methodology is comprehensive, its focus is on emergent problem solving especially using the Enterprise Engine of a business model engine. In contrast, Growth Hacking focuses on the performance of the Customer Growth Engine especially using the "EAARRR" metrics to facilitate innovation accounting. In practice, billion dollar startups synchronize the performance of the Enterprise Engine and Customer Growth Engine with the performance of the Value Engine of a business model while rapidly and inexpensively discovering as well as solving BUMPs: Big Urgent Market Problems. To conclude, this article presents an overview of the methodology of Customer Growth Hacking which covers emergent problem solving as well as deliberate problem solving. In todays world of high volatility, uncertainty, complexity, and ambiguity, the planning paradigm is shifting away from deliberate problem solving to emergent problem solving. While the tools of traditional business planning are applied and relevant to established businesses with established customers and known products, in the fast moving world of startups, traditional business planning tools are becoming obsolete. If you're thinking of building billion dollar startups, the methodology most likely to let you rapidly and inexpensively achieve your goal is Customer Growth Hacking. Why not start with the phase of Customer Hacking (to achieve problem-solution fit), then proceed to Customer Growth (to achieve product-market fit), and move further to Growth Hacking (to achieve business model fit and scaling)? What do you think?

Business Model Project Management for APPLE'S Classic iPod

Rod King, Ph.D.

This presentation involves the application of the methodology of Business Model Project Management (BMPM) to Apple's classic iPod. BMPM is a visual management that focuses on the unique concept of "One-page Business Model Planning, Marketing, and Performance Management. In BMPM, a single tool - the Business DNA Model - is used to comprehensively plan, market, brand, and manage business models. The result is greater business communication and alignment as well as tremendous savings in time, money, and energy for the business. The case study on Apple's iPod illustrates how the tool of the Business DNA Model can be applied.

Business Model Cube

The Innovation Lab

Business Model Map - English Edition

The Innovation Lab

4by4 Business Model Patterns (ver1.0, english edition)

The Innovation Lab

Social Media Trends - Content Curation

Chris Mikulin

Visual Action Board (for Value Check, English Edition)

The Innovation Lab

This board can make you to validate value hypothesis of your business model. You can plan an experiment and check the real action status as SCRUM project management do. *How to use it 1.Break down your business hypothesis into 3 parted assumptions. (C-P, P-S, S-E) 2.Plan how to experiment on each assumptions. 3.Set up criteria on completion and success of experiment. 4.Attach experiment post-it to To-Do area of sprint zone. 5.Move the experiment post-it to Doing and Done as status changes. 6.Reflect the result and share the lesson with your team. 7.Decide if the assumption is validated or not. 8.Modify the old assumption to new one if it is invalidated. 9.All the process is iterative and ordered by C-P, P-S and S-E.

Business Model Zen Canvas - A0 size, English Edition

The Innovation Lab

Millennial trends

Jean-Pierre Lacroix, R.G.D.

As a millennial, born in 1990, I have first hand knowledge of what’s trending with today’s youth. I grew up on the internet. I had my first cell phone in middle school, and I check my social media sites more frequently than my email. I understand where the kids are coming from because, as much as I don’t want to admit it out loud, I’m still one of those kids. After shifting through the current trends of my generation, four over-arching themes emerged: self-expression, new media, the share economy, and the socially conscious consumer.

Viewers also liked (12)

Meta-Tools for Business Model Project Management: Visually Organizing and Man...

Nicole Bradick - Get Lean: Agile Lawyering and Staffing

CraigsList Nonprofit Bootcamp - Mobile Voter - Extraordinaries Presentation

Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...

Business Model Project Management for APPLE'S Classic iPod

Business Model Cube

Business Model Map - English Edition

4by4 Business Model Patterns (ver1.0, english edition)

Social Media Trends - Content Curation

Visual Action Board (for Value Check, English Edition)

Business Model Zen Canvas - A0 size, English Edition

Millennial trends

Similar to App Ratings & Reviews: How to improve them and why it matters

Apptentive at IndieDevLab - Grow your App Business

Robi Ganguly

This document summarizes the challenges of app communication through app stores and promotes Apptentive as a solution. Key points: 1) App stores are noisy distribution channels that make it difficult for developers to communicate with users after download due to low retention rates and a lack of user context. 2) Apptentive provides in-app messaging, surveys, and feedback tools to help developers improve ratings, gain more reviews, and intercept negative feedback outside of public app store reviews. 3) Customers who have used Apptentive reported a 50% increase in reviews per day, ratings improvements of a full star, and download boosts of around 30% from a one-star ratings increase.

Mobile Week - Building An App Customers Love - How Engagement & Loyalty Drive...

Apptentive

PDX iOS - Crittercism

Chris Beauchamp

The document provides tips and tricks for improving apps and their performance in app stores. It discusses optimizing SEO, asking for ratings, being explicit when asking for ratings, monitoring reviews, tracking rankings, localizing apps, anticipating and addressing user pain points, getting feedback, and using analytics tools to monitor app usage and crashes. It also discusses how performance monitoring can help address issues when apps break, run slow, or crash for users.

App Store Optimization

Leadmill

This document discusses app store optimization (ASO) strategies for mobile apps. It explains that ASO, which involves optimizing app visibility in app stores, is important because over 60% of apps are discovered through app store searches. Key factors that influence app store search rankings include the app title, number of downloads, ratings and reviews, and frequency of app updates. The document also discusses how maintaining a balance of organic and paid user acquisition is important for success, and that the timing of campaigns can significantly impact install volumes. Always-on campaigns are recommended for brand awareness, lead generation, and re-engagement over the long run.

An Intro to App Marketing

Elliott Barton

App marketing-ecommbrunch

SlashMobility.com

Gad Maor, StoreMaven

White Nights Conference

This document summarizes key learnings from analyzing 250 million data points about user engagement on mobile app stores. It finds that the majority of users make quick decisions about an app based on its store page, with over half either instantly installing or leaving. Improving elements like screenshots, videos, descriptions, and icons can significantly increase app install rates. Regular testing of these store page elements is important as user preferences evolve over time.

Mobile Optimization Approaches

Padmini Murthy

Mobile app user_survey_failing_meet_user_expectations

at MicroFocus Italy ❖✔

Users are reaching for mobile devices numerous times every day specifically to use mobile apps. The power and freedom of connected mobile computing continues to raise expectations but users have little patience for problematic apps. Mobile device users heavily rely on peer reviews and star ratings to help them choose their apps. Once a mobile app is installed, that app is judged for its speed, responsiveness and stability which define the user experience and overall satisfaction. Yet this study finds that users are experiencing app issues regularly. Critically, this report reveals that apps that exhibit issues are quickly abandoned after just a couple of occurrences. For a company who creates mobile apps, while good performance can lead to satisfied user and app downloads, poor performance will result in quick app abandonment. The findings indicate that the key to loyal customers from mobile apps is directly related to the mobile app performance, stability and resource consumption. Metrics defining the mobile app user experience must be measured from the customer’s perspective and ensure it meets or exceeds expectations at all times. The consequence of failing to meet user expectations is not only app abandonment – it also leads to a tarnished brand with lost revenue opportunities from both current and future users.

Apptentive XHack 2012

xhack

App stores provide great distribution for developers but poor customer communication. Apptentive fixes this by allowing developers to solicit feedback directly from users within their apps, qualifying responses to only send positive ratings to the app store. This results in better ratings, 50-100% increases in review volume, and ratings improvements of up to a full star, leading to about 30% more downloads. Apptentive helps developers better understand user problems and improve apps based on direct feedback instead of public reviews.

Make apps more awesome! - CocoaConf Atlanta '14

Chris Beauchamp

App Store Optimizer

Shreekar Acharya

This document provides tips for optimizing mobile apps to rank higher in app store search results. It discusses factors like app description, screenshots, videos, reviews/ratings, social media integration, targeting the right audience, and localization. The goal of app store optimization is to drive more traffic and downloads by improving search visibility. Key factors that influence rankings include number of downloads, uninstalls, reviews, ratings, and social media engagement. Regularly updating the app based on user feedback can also help optimize rankings over time.

App Retention Strategies for 2020 by Evgeny Kruglov & Mike Barclay

MoEngage Inc.

You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app. As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.

Optimizing Mobile App UX for better engagement & conversions.pptx

VWO

Mobile apps dominate daily routines, so delivering an exceptional user experience (UX) is not just a luxury—it's a necessity. With countless options at their fingertips, users demand apps that are functional, engaging, and intuitive. This is where VWO Insights steps in, offering a revolutionary approach to understanding and improving mobile app UX. In this webinar, you'll witness firsthand how session recordings and heatmaps provide invaluable context beyond mere numbers, allowing you to see your app through your users' eyes. Join Piyush Sharma, Sr. Manager - Product Marketing at VWO, as he leads you through the intricacies of enhancing mobile app UX using VWO Insights' session recordings and heatmaps.

Thinking about the full stack to create great mobile experiences

New Relic

Mobile apps are a critical part of your digital strategy: The app is often the “front door” to your brand for many customers. Learn how you can measure and ensure optimal mobile experiences for your digital customers with New Relic. We’ll share three of the most commonly missing pieces we see in mobile app development today. And look at a real-world example of how New Relic has helped measure and debug some of the most complex issues that affect app users. Learn more: https://newrelic.com/solutions/digital-customer-experience

Optimizing Mobile App UX for better engagement & conversions.pdf

VWO

Mobile apps dominate daily routines, so delivering an exceptional user experience (UX) is not just a luxury—it’s a necessity. With countless options at their fingertips, users demand apps that are functional, engaging, and intuitive. This is where VWO Insights steps in, offering a revolutionary approach to understanding and improving mobile app UX. In this webinar, you’ll witness firsthand how session recordings and heatmaps provide invaluable context beyond mere numbers, allowing you to see your app through your users’ eyes. Join Piyush Sharma, Sr. Manager – Product Marketing at VWO, as he leads you through the intricacies of enhancing mobile app UX using VWO Insights’ session recordings and heatmaps.

Understand user struggles. Optimize mobile app UX.

VWO

App Store Optimization Tips 101

HarendraSingh Rajput

The document discusses 8 tips for improving app store optimization and rankings. It outlines important on-page and off-page factors like app title, description, keywords, click-through rate, usage, reviews, and social signals. It recommends focusing on natural keyword incorporation, conversion optimization, keeping the app top of mind through social media, offering reviews, using PR, preventing bouncing, open graph integration, and creating a high quality app.

"Mobile Apps, beyond downloads, what’s next?" by Philippe Dumont

TheFamily

You thought building, posting and getting your App downloaded was hard? Wait, the toughest part is yet to come! Getting people actually using your App and coming back for more may be (much) harder than you think… During this 45 min. workshop, Philippe Dumont will share how to setup useful KPIs for your App and how to effectively retain, engage and convert users. - Apps: There are downloads and downloads… - The Valley of Fear: you got tons of downloads but no one is using your App… - Achieving the 3 pillars of Mobile ROI: Retention, Engagement & Conversion - What does Mobile Success look like? - What will next-generation Apps look like? Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009.

Mobileapps

Ralph Ruckman

App developers are increasingly spending more on advertising, moving away from CPM and CPC models towards cost-per-install (CPI) models. CPI is believed to be more cost-effective with better lead quality. However, incentivized CPI leads to poor lead quality and retention as users download apps for rewards rather than interest. The document recommends using non-incentivized CPI to acquire interested users and discusses how to properly implement mobile app postback tracking.

Similar to App Ratings & Reviews: How to improve them and why it matters (20)

Apptentive at IndieDevLab - Grow your App Business

Mobile Week - Building An App Customers Love - How Engagement & Loyalty Drive...

PDX iOS - Crittercism

App Store Optimization

An Intro to App Marketing

App marketing-ecommbrunch

Gad Maor, StoreMaven

Mobile Optimization Approaches

Mobile app user_survey_failing_meet_user_expectations

Apptentive XHack 2012

Make apps more awesome! - CocoaConf Atlanta '14

App Store Optimizer

App Retention Strategies for 2020 by Evgeny Kruglov & Mike Barclay

Optimizing Mobile App UX for better engagement & conversions.pptx

Thinking about the full stack to create great mobile experiences

Optimizing Mobile App UX for better engagement & conversions.pdf

Understand user struggles. Optimize mobile app UX.

App Store Optimization Tips 101

"Mobile Apps, beyond downloads, what’s next?" by Philippe Dumont

Mobileapps

More from Apptentive

iOS 11: Key Things to Know + How to Prepare Your App

Apptentive

Do you have questions about how Apple's iOS 11 affects your App Store ratings? We have answers! We cover: - An overview of Apple’s new ratings prompt and in-app feedback options - What to think about and measure now that Apple will limit their ratings prompts to only three times per year - Insight into how your efforts to activate evangelists are working and advice on how to refine outreach - Details about Apptentive's latest iOS SDK (we’ve got you covered on all things iOS 11) - Walk through Apptentive’s improved new Dashboard with tips on how to use the insights to improve the customer experience

How to Use Mobile to Build a Brand Customers Love - Digital Summit Portland

Apptentive

Drive App Discoverability and Downloads with ASO

Apptentive

Did you know App Store Optimization (ASO) is responsible for driving 68% of all new app discoveries? It also helps drive revenue and conversion by encouraging downloads, updates, and in-app purchases. Laura Eccles, the Founder of Matchstick Mobile and the first hire on the App Store Marketing team at Apple, and Emily Carrion, the Head of Marketing at Apptentive, cover how to increase organic downloads via ASO, improve app engagement or get featured on the App Store in this webinar presentation. You’ll learn: -How to improve app store discovery -How you can use ASO to drive conversion -The anatomy of a top 100 app -Tips and checklists for implementing ASO strategies -How to track your app store rank

How to Use Mobile to Build a Brand Customers Love - Digital Summit Seattle

Apptentive

Want Loyal Customers? Ask for Feedback on Mobile

Apptentive

Jeffrey Coleman, Director of Customer Success at SurveyMonkey, and Emily Carrion, Head of Marketing at Apptentive, share research from a recent survey of more than 1,000 U.S. consumers and professionals to help you understand how customers and companies perceive feedback, and the effects mobile has on loyalty. YOU’LL LEARN: - What today's consumers expect from companies - How customer feedback impacts loyalty - Best practices for collecting both quantitative and qualitative feedback - Three actionable tips to increase the volume of your customer feedback

Building Customer Love and Loyalty in a Mobile World

Apptentive

In Robi Ganguly's MozCon Local 2016 talk, we discuss how the best companies in the world leverage mobile communication to relate to customers, create a personal touch, and foster customer loyalty at scale. Packed with industry stats, this presentation will help you bridge the gap between impersonal mobile engagement and today's consumers' high expectations, along with helping you make the case internally for investing in your mobile customer communication strategy. Robi Ganguly is the co-founder and CEO of Apptentive, the easiest way for every company to communicate with their mobile app customers. Visit us at http://www.apptentive.com/

Mobile research best practices

Apptentive

Customer Engagement & Retention: MoDev 2014

Apptentive

This document discusses how customer engagement and retention have become important metrics for mobile apps. It notes that most users stop using apps within 6 months, providing little feedback. The document argues that engaging with customers directly in apps through surveys, messaging, and prompts can significantly improve retention rates, response rates to feedback, and app ratings. Regularly communicating with customers to understand their needs and feedback is important for product improvements and maintaining long-term customer relationships.

The App Store Isn't Broken: You're not selling software anymore

Apptentive

The document discusses how the app store model has reduced friction for developers and consumers compared to older software distribution methods. It argues that app developers should think of themselves as media companies that focus on building and retaining an engaged audience through good customer service and feedback. To have sustainable businesses, developers need to understand why people use their apps, what customers value most about the app, and how to regularly help customers achieve their goals through the app over the long term.

How to implement & roll out mobile customer communications in larger organiza...

Apptentive

Deep Dive presentation from Robi Ganguly's presentation at MoDevEast in December 2013 about how to roll out and implement customer communications at larger organizations. From contextualizing the mobile opportunity to sharing details about the largest problems in the ecosystem, this helps any mobile marketer, product manager or mobile business owner to make the case for deeper investment in mobile. In addition, it highlights the importance of customer communication inside of mobile apps, the necessary tools for any larger organization and how companies are utilizing these tools every day to change their business, get smarter faster and deeply connect with customers. Questions? Email robi@apptentive.com

How to Earn Customer Love in the Mobile Age - Apptentive at MoDevEast

Apptentive

This is Robi Ganguly's plenary talk at MoDevEast, held December 2013 at the Gannett Center. The focus of the talk is how companies can really connect with the people they do business with through mobile devices. Emphasizing the human connection and the uniqueness of the mobile channel, it explores why "Users" is a term that needs to disappear and why customer love is just a conversation away for most companies.

More from Apptentive (11)

iOS 11: Key Things to Know + How to Prepare Your App

How to Use Mobile to Build a Brand Customers Love - Digital Summit Portland

Drive App Discoverability and Downloads with ASO

How to Use Mobile to Build a Brand Customers Love - Digital Summit Seattle

Want Loyal Customers? Ask for Feedback on Mobile

Building Customer Love and Loyalty in a Mobile World

Mobile research best practices

Customer Engagement & Retention: MoDev 2014

The App Store Isn't Broken: You're not selling software anymore

How to implement & roll out mobile customer communications in larger organiza...

How to Earn Customer Love in the Mobile Age - Apptentive at MoDevEast

Recently uploaded

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...

Neo4j

Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.

Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack

shyamraj55

20240607 QFM018 Elixir Reading List May 2024

Matthew Sinclair

Microsoft - Power Platform_G.Aspiotis.pdf

Uni Systems S.M.S.A.

TrustArc Webinar - 2024 Global Privacy Survey

TrustArc

How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024? In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores. See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe. This webinar will review: - The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey - The top challenges for privacy leaders, practitioners, and organizations in 2024 - Key themes to consider in developing and maintaining your privacy program

Mind map of terminologies used in context of Generative AI

Kumud Singh

UiPath Test Automation using UiPath Test Suite series, part 5

DianaGray10

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Neo4j

Dr. Sean Tan, Head of Data Science, Changi Airport Group Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.

Video Streaming: Then, Now, and in the Future

Alpen-Adria-Universität

In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.

Introduction to CHERI technology - Cybersecurity

mikeeftimakis1

Cosa hanno in comune un mattoncino Lego e la backdoor XZ?

Speck&Tech

ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune. Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile. BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).

PCI PIN Basics Webinar from the Controlcase Team

ControlCase

Full-RAG: A modern architecture for hyper-personalization

Zilliz

Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.

“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...

Edge AI and Vision Alliance

For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/ Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit. In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing. van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Paige Cruz

Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack. While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack. I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:

Data structures and Algorithms in Python.pdf

TIPNGVN2

Uni Systems Copilot event_05062024_C.Vlachos.pdf

Uni Systems S.M.S.A.

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024

Neo4j

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

Recently uploaded (20)

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...

Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack

20240607 QFM018 Elixir Reading List May 2024

Microsoft - Power Platform_G.Aspiotis.pdf

TrustArc Webinar - 2024 Global Privacy Survey

Mind map of terminologies used in context of Generative AI

UiPath Test Automation using UiPath Test Suite series, part 5

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Video Streaming: Then, Now, and in the Future

Introduction to CHERI technology - Cybersecurity

Cosa hanno in comune un mattoncino Lego e la backdoor XZ?

PCI PIN Basics Webinar from the Controlcase Team

Full-RAG: A modern architecture for hyper-personalization

“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Data structures and Algorithms in Python.pdf

Uni Systems Copilot event_05062024_C.Vlachos.pdf

Monitoring Java Application Security with JDK Tools and JFR Events

GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024

A tale of scale & speed: How the US Navy is enabling software delivery from l...

App Ratings & Reviews: How to improve them and why it matters

1. App Ratings & Reviews: How to Improve your App’s Ratings and Why It Matters @apptentive @rganguly www.apptentive.com RobiGanguly

2. App Stores: Amazing for Distribution >500,000 >500mm Developers People

3. BUT: App Stores Are Horrible for Communication WELL, YOU RUINED THIS ONE! …fun factor is gone. So is this app and developer!

4. APP stores are very NOISY >75 Apps Per Person 1,000,000 500,000 0 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2008 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 Android apps iOS apps

5. App retention is abysmal Retention - Months after Acquisition 100% 38% 29% 24% 20% 16% 14% 11% 9% 0% 7% 6% 5% 4% 0 1 2 3 4 5 6 7 8 9 10 11 12 Credit: Flurry Analytics

6. The App Funnel Is Simple Download Retain $$

7. So how do downloads happen? Search /Referral Navigation Discovery (~20%) (>75%) App Store Page Views Installations The vast majority of downloads are the result of surfing activity, lacking explicit intent or authority-driven referrals.

8. How do app store page views convert? View Details View Details Page Page Install Install (<33%) (<5%) FREE PAID

9. How do consumers decide? 15 seconds 5 seconds 2 seconds 5 seconds 10 seconds 5 seconds

10. What drives rankings? Absolute volume, Past 72 hours, Trends Downloads (increasing/decreasing) Absolute volume, Average Ratings Rating, Trends How often is the app updated? Is the Freshness app regularly maintained? While the app stores are opaque about the inputs and weights, these 3 components are crucial.

11. What is the landscape for app ratings? Category Average Rating The average bar is… Book 3.36 average Business 3.14 Catalogs 3.85 For most categories, the average rating is between 3 Newsstand 2.91 and 4 stars. Photo & video 3.59 Achieving an average rating Productivity 3.29 of 4+ for the most recent Sports 3.22 version of an app should be the goal, in order to Travel 3.36 maximize opportunity. Utilities 3.01 Games – Action 3.24 Games - Sports 3.12

12. So, how can ratings be influenced? Invest in creating a great app, continue App Quality to test, update, learn and refine Reach out to customers, in your app, in Proactive Prompting order to qualify sentiment and prompt ratings by enthusiastic customers If an app customer isn’t happy, provide Intercept & Resolve an outlet for their complaints that ISN’T the app store Ratings & reviews are often left to chance. Being proactive is the exception, rather than the rule

13. In-App Prompt to Increase Ratings Prompt & Qualify the people using your App Only those who answer yes are taken to the app store to rate

14. Consumer Catharsis & Interception Apptentive solicits feedback Those who click “No” immediately give you feedback. Are there app problems? Is the service you provide not working? All feedback goes directly to you, instead of being broadcast in the app store.

15. How many people love your app? Our instrumentation provides insights into the results of your prompts. How many times is it seen? What happens?

16. Manage & Optimize Ratings Activity Change Ratings Prompts On the Fly Modify all ratings prompt activities on the server, ensuring that apps can be optimized in real-time Our administrative capabilities make it easy to change ratings prompts WITHOUT updating the app.

17. Result: MORE RATINGS “So how well does it work? I have seen an improvement in ratings, with about twice as many written reviews per day as there were a year ago.” Increased review volume (50%+)

18. Result: BETTER RATINGS "We saw a huge boost in the number of reviews, overall rating, and sales when we started to solicit users (went from 3.5 to 4.5 stars)." Ratings improvements of 1 full star Download gain from 1 star increase: ~30%

19. Result: INTERCEPT NEGATIVE FEEDBACK Interception Rate: ~20%

App Ratings & Reviews: How to improve them and why it matters

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (12)

Similar to App Ratings & Reviews: How to improve them and why it matters

Similar to App Ratings & Reviews: How to improve them and why it matters (20)

More from Apptentive

More from Apptentive (11)

Recently uploaded

Recently uploaded (20)

App Ratings & Reviews: How to improve them and why it matters