This document discusses mobile app market trends based on data from App Annie. It summarizes App Annie's analytics products and customer base. It then analyzes trends in app downloads and revenue on the iOS App Store and Google Play from Q3 2014. Specific trends are discussed for different countries, devices, app categories, and top games and publishers globally and in Taiwan for December 2014. Key findings include Google Play leading in downloads but iOS maintaining a revenue lead, the rise of messaging apps, and top Taiwanese publishers outside of Taiwan.

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App Economy in Taiwan
and Worldwide
App01 Award Ceremony 2015
Taipei - Jan. 26, 2015
Bin Dai
Director, Greater China

2. Confidential l Property of App Annie l Do Not Disclose l © App Annie 2015Confidential l Property of App Annie l Do Not Disclose l © App Annie 2015
About Us
With offices in San Francisco, New York, Utrecht, London, Moscow, Shanghai, Seoul, Beijing, Hong
Kong, and Tokyo, App Annie is the world’s biggest mobile analytics company
Backed by $94mm from
international VCs
290+employees
worldwide
$94mm
in funding from
top VCs
10
global office
locations
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The best and brightest choose App Annie
90% of the top 100 publishers use App Annie
Games
Social
Investors
Platforms
/ Mobile
Media
/ Entertainment
Advertising
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Track your own apps
sales, downloads, and
reviews.
Used by over 700,000
apps.
Analytics
Track the rank, pricing
and placement of any
app and e-book.
Following 6,400,000+
apps.
Store Stats
Combine data from all
your ad platforms,
automatically and track
your own ad revenue and
ad spend.
Advertising
Obtain the most accurate
estimates of revenues and
downloads for any app.
Purchased by 9 of the top
10 publishers.
Intelligence
App Annie products – the industry standard
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5. App Economy in Taiwan
and Worldwide
1. App Store Trends
2. Country Trends
3. Device Trends
4. Category Trends
5. App Annie Index
6. Top Taiwanese Publishers

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• In Q3 2014, Google Play led the iOS App Store in app downloads by around 60%
• iOS maintained a strong monetization lead, generating about 60% more revenue than
Google Play in Q3 2014
App Download and Revenue Trends
iOS App Store and Google Play
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7. App Economy in Taiwan
and Worldwide
1. App Store Trends
2. Country Trends
3. Device Trends
4. Category Trends
5. App Annie Index
6. Top Taiwanese Publishers

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App Store Downloads by Country, December 2014
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Top Countries

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App Store Revenue by Country, December 2014
• United States, Japan, and South Korea drove nearly 70% of Google Play revenue
• Asia-Pacific is well-represented in the Top 10 countries by revenue
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Top Countries
N/A

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How are the markets shifting in the iOS App Store?
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How are the markets shifting in Google Play?
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12. App Economy in Taiwan
and Worldwide
1. App Store Trends
2. Country Trends
3. Device Trends
4. Category Trends
5. App Annie Index
6. Top Taiwanese Publishers

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• Nearly 20% of all iOS App Store downloads were for the iPad
• Japan had minimal iPad usage in comparison with iPhone
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Top Countries
Downloads by iOS Devices, December 2014

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• iPad drove close to 30% of iOS App Store revenue worldwide
• US drove around 40% of worldwide iPad revenue, the leading market by far
14
Top Countries
Revenue by iOS Devices, December 2014

15. App Economy in Taiwan
and Worldwide
1. App Store Trends
2. Country Trends
3. Device Trends
4. Category Trends
5. App Annie Index
6. Top Taiwanese Publishers

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How are the markets shifting in the iOS App Store?
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• Messaging apps drove lots of downloads
in Social Networking
• Photo and Video got a boost in revenue
from photo editing apps

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How are the markets shifting in Google Play?
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• Growth in Tools driven in part by rise in
antivirus apps
• The release of the official Naruto app
helped drive Comic revenues

18. App Economy in Taiwan
and Worldwide
1. App Store Trends
2. Country Trends
3. Device Trends
4. Category Trends
5. App Annie Index
6. Top Taiwanese Publishers

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Top Game Worldwide - December 2014
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• Dumb Ways to Die 2: The Games helped Metro Trains Melbourne prolong and fund its railway safety campaign

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Top Game Companies Worldwide - December 2014
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• Outfit7 got a boost from the famous kid game My Talking Angela
• SQUARE ENIX’s new mobile title in the Dragon Quest franchise boosted the company into the global top 10

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Top Games in Taiwan - December 2014
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Top Game Companies in Taiwan - December 2014
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23. App Economy in Taiwan
and Worldwide
1. App Store Trends
2. Country Trends
3. Device Trends
4. Category Trends
5. App Annie Index
6. Top Taiwanese Publishers

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Top Taiwanese Publishers
by Performance Outside of Taiwan, December 2014
By Combined iOS and Google
Play Downloads
By Combined iOS and Google
Play Revenue
Rank! Publisher! Publisher!
1" XPEC Iwplay
2" CyberLink Rayark
3" Cardinal Blue XPEC
4" Orangenose Gamesofa
5" MixerBox International Game System
6" AZSoft Technology Unalis
7" Chi-Chi Games iStargame
8" WaGame 7725
9" CloudMosa Kuro Times
10" Kdan SNSplus

25. Questions?

26. Thank you!
www.appannie.com/indexes
www.appannie.com/intelligence
Bin DAI
Director, Greater China
bdai@appannie.com