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@apptentive

@rganguly

robi@apptentive.com
We LOVE our phones
Who Are We Talking About?

USERS
Who Are We Talking About?
A Communication Device
But Really… A Connection Device
Is Your Company Connecting?
What Do These Companies Share?
Well, They’re All From the Same Rainy City
But Really, They All Love Their Customers
Most Companies Aren’t Listening
Customers Crave to Be Heard
The Culture & Approach Are Important

70%
Of dissatisfied customers will return if
their complaint is resolved favorably
How Do You Know What Your Customers Want?
BUILD

-App Reviews
-Social Sites
-News/Comments
-Public Forums
-Inbound E-mail
-Surveys

…VOCAL
CUSTOMERS!

LEARN

MEASURE
Reality: You’re a Media Company
Find an audience, delight it, retain it and grow it
Customer Love is Much Better Than This
Join Us This Afternoon to Dive Deeper…

●

Real world examples of customer communications &
positive outcomes from one of the first million seller

app developers

●

Insights into how to implement listening and
communications capabilities in your mobile apps

●

How to manage change in your organization and to get
your colleagues on board
@apptentive

@rganguly

robi@apptentive.com

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How to Earn Customer Love in the Mobile Age - Apptentive at MoDevEast

Editor's Notes

  1. Our smartphones in our pockets are exactly the right opportunity for this wave of 1:1 marketing because we love our phones. These little devices are with us all the time– they’re the first thing we grab in the morning, and they’re the last thing we see at night. There are probably a lot of you on your phones right now.Because we use them constantly to talk with our families and to share with our friends this is the natural place for companies to connect with us. And they’re trying – they’re building mobile apps by the handful. But what happens when we’re frustrated with a company? Where do we wind up?
  2. The app store.It’s like we’re shouting into the ether. Is anyone listening? Where’s the company?