A quick and straight forward guide on App Store Optimization and how it can help grow your mobile app. App store optimization is extremely important when it comes to app discovery. This is a brief introduction to it.

1. The ASO Guide
Wilson Peng
@artofwarbiz

2. “App store optimization (ASO) is the process of improving
the visibility of a mobile app in the app store”

3. Why App Store Optimization?
According to Forrester, 63% of apps are discovered
through app store searches.

4. “If you’re not using ASO to increase your app’s
search ranking, you’re missing out on the largest
discovery channel available to your app.” - Kissmetrics

5. What To Focus On For A Better ASO?
ASOKEYWORDS
REVIEWS
Title
Icons
Descriptions
screenshots!

6. Keywords
• Extremely Important
• Search For Keywords That Rank High
• Include keyword in Title for better ASO
• Monitor Competitor’s keywords
• Don’t use long keywords

7. Keyword Research Tool
Make your life easier by using tools to do keyword
research!

8. Mobile Action’s Free ASO Keyword Research Tool
Analyze the data!!

9. Check Competitor’s Keywords

10. Titles
• Include Keyword in Title
• Keep it short (you don’t want it to get chopped)
• Be creative for branding purposes

11. Reviews
• Encourage Loyal Users To Write Reviews
• Push Notification For Reviews
• Good review = higher retention rate
• Update frequently and fix bugs

12. Screenshots
• One of the first things people look at
• Make sure it’s clear and describes your app
• Show the main functions of the app
• Localize Screenshots
• Add explainers to screenshots

13. Use explainers in your screenshots!

15. Icons
• Use Icons That Represent Your Brand
• Keep it simple
• Don’t use words
• 1024 x 1024
• Add Borders (get creative)

16. Flat icons!!

17. Descriptions
• Come up with a strong copy
• Include social proof
• Localize description
• Dont use more than 99 characters(it gets chopped!)
• Use powerful keywords
• First line is most crucial

19. Updates
• Constant Update Increases Retention
• Keeps users happy and loyal
• Encourages better review
• Encourages referrals
• Fix bugs
• Increases security

20. Big startups are always updating their app for bug fixes!

21. Thanks for viewing! :)
@artofwarbiz
wilsonpeng.com

22. Learn Growth Hacking By Engaging in Real Time Weekly
Projects/Examples
http://growthintensive.com