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Aso (App Store Optimization) Guide
The document discusses the importance of App Store Optimization (ASO) for improving mobile app visibility, highlighting that 63% of app discoveries occur through app store searches. Key ASO strategies include optimizing keywords, titles, reviews, screenshots, icons, and descriptions to enhance search ranking and user engagement. Regular updates and user reviews are also emphasized as crucial for retention and gaining better app reviews.
Aso (App Store Optimization) Guide
- 1. The ASO Guide WilsonPeng @artofwarbiz
- 2. “App store optimization(ASO) is the process of improving the visibility of a mobile app in the app store”
- 3. Why App StoreOptimization? According to Forrester, 63% of apps are discovered through app store searches.
- 4. “If you’re notusing ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.” - Kissmetrics
- 5. What To FocusOn For A Better ASO? ASOKEYWORDS REVIEWS Title Icons Descriptions screenshots!
- 6. Keywords • Extremely Important •Search For Keywords That Rank High • Include keyword in Title for better ASO • Monitor Competitor’s keywords • Don’t use long keywords
- 7. Keyword Research Tool Makeyour life easier by using tools to do keyword research!
- 8. Mobile Action’s FreeASO Keyword Research Tool Analyze the data!!
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- 10. Titles • Include Keywordin Title • Keep it short (you don’t want it to get chopped) • Be creative for branding purposes
- 11. Reviews • Encourage LoyalUsers To Write Reviews • Push Notification For Reviews • Good review = higher retention rate • Update frequently and fix bugs
- 12. Screenshots • One ofthe first things people look at • Make sure it’s clear and describes your app • Show the main functions of the app • Localize Screenshots • Add explainers to screenshots
- 13. Use explainers inyour screenshots!
- 15. Icons • Use IconsThat Represent Your Brand • Keep it simple • Don’t use words • 1024 x 1024 • Add Borders (get creative)
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- 17. Descriptions • Come upwith a strong copy • Include social proof • Localize description • Dont use more than 99 characters(it gets chopped!) • Use powerful keywords • First line is most crucial
- 19. Updates • Constant UpdateIncreases Retention • Keeps users happy and loyal • Encourages better review • Encourages referrals • Fix bugs • Increases security
- 20. Big startups arealways updating their app for bug fixes!
- 21. Thanks for viewing!:) @artofwarbiz wilsonpeng.com
- 22. Learn Growth HackingBy Engaging in Real Time Weekly Projects/Examples http://growthintensive.com