Keyword Research: Finding 100's of Keywords With The Click Of A Button
Analyzing Keyword
Generating App Title
Writing your way for Ranking #1
How to use main keyword and secondary keyword within description
First Impressions are Crucial
Split Testing your Icon
Bonus- To Increase Downloads
App Reviews Importance and Methods
Get Featured
Partnership, Influencers, Marketing and PR
Social Media Marketing
Viral Loops & Referrals
Paid App Installs
LTV
Re-Engagement
Learn the best ASO practices and hacks with this App Store Optimization Guide. This ASO guide is a roadmap to understand App Store Optimization techniques including keyword research, deciding app title, app description, screenshots, understanding ratings and reviews and all other elements of the app store. This App Store Optimization Guide will surely help to boost your app's downloads to the sky if you follow the ASO techniques mentioned here.
2021 / 2022 ASO Guide - App Store Optimization Guide by PICKASOPICKASO App Marketing
Welcome to our brand new ASO guide by PICKASO (2021/22 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and to improve the Conversion Rate to download.
With our guide, you will learn all you need to know to get the best results for your mobile business.
CONTENT OF THE 2021/22 ASO GUIDE:
- Introduction
- News 2021 & iOS15
- ASO Factors (On-Metadata & Off-Metadata)
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- ASO Case Studies
- ASO Checklist
At PICKASO, we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2021/22 ASO guide and find it helpful.
How To Create Your Own Podcast to Drive App DownloadsAppTweak
This presentation is the fruit of a collaboration between AppTweak (www.apptweak.com) and Justforward (www.justforward.co).
Find out the steps to build up a strong app marketing strategy using podcasting and increase your downloads.
Original Article: https://www.apptweak.com/learn/how-to-create-your-own-podcast-to-drive-app-downloads/
Please share to spread the knowledge!
Learn the best ASO practices and hacks with this App Store Optimization Guide. This ASO guide is a roadmap to understand App Store Optimization techniques including keyword research, deciding app title, app description, screenshots, understanding ratings and reviews and all other elements of the app store. This App Store Optimization Guide will surely help to boost your app's downloads to the sky if you follow the ASO techniques mentioned here.
2021 / 2022 ASO Guide - App Store Optimization Guide by PICKASOPICKASO App Marketing
Welcome to our brand new ASO guide by PICKASO (2021/22 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and to improve the Conversion Rate to download.
With our guide, you will learn all you need to know to get the best results for your mobile business.
CONTENT OF THE 2021/22 ASO GUIDE:
- Introduction
- News 2021 & iOS15
- ASO Factors (On-Metadata & Off-Metadata)
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- ASO Case Studies
- ASO Checklist
At PICKASO, we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2021/22 ASO guide and find it helpful.
How To Create Your Own Podcast to Drive App DownloadsAppTweak
This presentation is the fruit of a collaboration between AppTweak (www.apptweak.com) and Justforward (www.justforward.co).
Find out the steps to build up a strong app marketing strategy using podcasting and increase your downloads.
Original Article: https://www.apptweak.com/learn/how-to-create-your-own-podcast-to-drive-app-downloads/
Please share to spread the knowledge!
A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
Tips to increase app ranking in app storeRahul Vyas
Nowadays it is has become necessary for businesses to use app store for enhancing the visibility of their app through higher app ranking. There are a lot of techniques that can be used to boost app rankings and visibility in the App Store.
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018TheTool - ASO Tool
ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization, but technically, ASO is not only about visibility in search, but also about conversion rate optimization.
It's important to remark that ASO is not "SEO". SEO for Google Play exists, but although it's related to ASO, it's not the same thing.
Are you launching your first app on Google Play Store? Are you choosing your first ASO keywords? Sure you have a lot of questions and, maybe, need some help. Our play store optimization guide will show you what to do and how to do it. Let's start!
There are currently more than 5,3 million mobile applications on the biggest stores: Apple App Store and Google Play. The stores keep on growing exponentially and getting more competitive, so achieving a good visibility on the stores has become the biggest challenge for developers and marketers.
App Store Optimization is an essential strategy for mobile iOS & Android businesses, and a great solution to maximize visibility, improve search rankings, increase the conversion rate and drive more organic installs.
The App Store Optimization strategy consists of 3 main processes:
- Market Research & Keyword Optimization
- Google Play Store optimization & A/B testing
- Tracking / monitoring… and repeating the whole process :)
What do you think of our ultimate Google Play ASO guide 2018? Tell us in the comments!
Why ASO?
"App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.” - Wikipedia
It is generally much easier to do than SEO as the app store is less mature so it doesn’t take much effort. Plus its free and the effects are long lasting. Everyone should do this because of the huge ROI (Might have considerable effect, doesnt take much time once you understand it).
In this article we will cover the general ASO Advice, take a look at a few ASO tools on the market and do a run through of an example using my own hobby app. (Fav Alert: http://bit.ly/iOSASO)
App Store Optimisation and mobile ads are not the only way to drive discovery and downloads for your mobile app. This presentation tells you how to drive PR for your app, use events and leverage existing marketing channels.
what good can come out of an application if it can't even reach the top of the search bar when typed in the correct keyword. Learn more at http://growthvalleys.com/mobile-app-marketing-in-india/
How to Make Your Next Game Go BIG | Emmanuel CarraudJessica Tams
appChocolate is an independent app studio based in Cambridge, UK. We generated over 50 million downloads and have been #1 in App Store general ranking in over 40 countries for multiple apps. We will share our story with practical tips on how to launch successfully mobile games for independent studios and indie developers including analytics, KPIs, localisation, PR, ASO, monetization, user acquisition, App Store ranking on iOS and Android.
A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
Tips to increase app ranking in app storeRahul Vyas
Nowadays it is has become necessary for businesses to use app store for enhancing the visibility of their app through higher app ranking. There are a lot of techniques that can be used to boost app rankings and visibility in the App Store.
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018TheTool - ASO Tool
ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization, but technically, ASO is not only about visibility in search, but also about conversion rate optimization.
It's important to remark that ASO is not "SEO". SEO for Google Play exists, but although it's related to ASO, it's not the same thing.
Are you launching your first app on Google Play Store? Are you choosing your first ASO keywords? Sure you have a lot of questions and, maybe, need some help. Our play store optimization guide will show you what to do and how to do it. Let's start!
There are currently more than 5,3 million mobile applications on the biggest stores: Apple App Store and Google Play. The stores keep on growing exponentially and getting more competitive, so achieving a good visibility on the stores has become the biggest challenge for developers and marketers.
App Store Optimization is an essential strategy for mobile iOS & Android businesses, and a great solution to maximize visibility, improve search rankings, increase the conversion rate and drive more organic installs.
The App Store Optimization strategy consists of 3 main processes:
- Market Research & Keyword Optimization
- Google Play Store optimization & A/B testing
- Tracking / monitoring… and repeating the whole process :)
What do you think of our ultimate Google Play ASO guide 2018? Tell us in the comments!
Why ASO?
"App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.” - Wikipedia
It is generally much easier to do than SEO as the app store is less mature so it doesn’t take much effort. Plus its free and the effects are long lasting. Everyone should do this because of the huge ROI (Might have considerable effect, doesnt take much time once you understand it).
In this article we will cover the general ASO Advice, take a look at a few ASO tools on the market and do a run through of an example using my own hobby app. (Fav Alert: http://bit.ly/iOSASO)
App Store Optimisation and mobile ads are not the only way to drive discovery and downloads for your mobile app. This presentation tells you how to drive PR for your app, use events and leverage existing marketing channels.
what good can come out of an application if it can't even reach the top of the search bar when typed in the correct keyword. Learn more at http://growthvalleys.com/mobile-app-marketing-in-india/
How to Make Your Next Game Go BIG | Emmanuel CarraudJessica Tams
appChocolate is an independent app studio based in Cambridge, UK. We generated over 50 million downloads and have been #1 in App Store general ranking in over 40 countries for multiple apps. We will share our story with practical tips on how to launch successfully mobile games for independent studios and indie developers including analytics, KPIs, localisation, PR, ASO, monetization, user acquisition, App Store ranking on iOS and Android.
Measuring the Right App Metrics - Guide for BeginnersDeepak Abbot
Newbie App developer can get swayed away by data & several metrics available from different analytics tools & dashboard. This PPT tells you which are the key metrics one has to focus on in its early stage. Also this PPT gives you very high level stratgey about the organic app distribution strategy
It should come as no surprise that humans are emotional creatures. Marketers have long recognized the fact that emotions play a key role when consumers are talking about or purchasing products in categories as disparate as those represented by brands. Over the past decade, emotional branding has emerged as a highly influential brand management paradigm. Among marketing practitioners, this relational, communal, participatory, sensory, and emotive view of consumer– brand relationships is increasingly heralded as a central pillar of market differentiation and sustainable competitive advantage. Emotional connections are universally important, and managing those emotional bonds pays off handsomely. Some companies are very good at creating emotional connections with their customers. Most, however, are not. Companies that is successful at creating emotional connections benefit from stronger results, not only in cash flow and profit, but in market share. Emotional connections aren’t static. They ebb and flow and the results can affect a company’s long-term business success.
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
InMobi inDecode - Gaining App Visibility That MattersInMobi
Prajyot Mainkar, Director - Androcid Media, talking about 'Gaining App Visibility That Matters' at InMobi's inDecode event.
Learn more at indecode.inmobi.com
04: How To Engage And Retain Your Current And Future UsersLogan Merrick
In this episode of The Buzinga Podcast, Logan talks about a big issue for developers - retention. Here's how to engage and retain your users so you are squeezing the most value from them.
Avoid these common mistakes when creating mobile appqsstechnosoft1
So, what’s the reason behind most of the mobile app failure? Here we have listed top reasons that may be causing your mobile app to fail and what can be done to avoid its failure.
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
App market has gone tremendously in the recent past. This young market has flourished beyond imagination and is expanding at a much faster rate. In such a market, it is necessary that you have right marketing strategy in whose absence sustaining would be close to impossible.
This is why today every app owner demands a well experienced app marketing expert who could help them market their app on different app stores. Though, one rely completely on the app marketing expert, there are certain pointers that can be missed easily.
For instance, content. For an app owner, content may not play vital role in app marketing whereas it could be used wisely to generate traffic and make your app visible on app stores. One can write blogs, publish social media posts, and can use App Store Optimization technique to get the attention of their potential users.
Likewise, the loading speed of your app would play a vital role in helping you get desired attention. You need to ensure that your app should load fast, within seconds; otherwise your potential users won’t show any interest on your app, and thus the chances of moving out of the app store increases. So, if you want to stay up in the market, avoiding these app marketing pitfalls are important
We all are aware that without marketing no product can sustain the tough competitive market, unless you have an exceptional product that doesn’t require marketing, which is quite rare. Even big brands can’t escape the necessity of marketing.
App stores, in such a short time, have grown beyond imagination. Today, there are more than 1.6 millions of apps, which mean you need to have a strong app marketing strategy to ensure that you app gets desired visibility in app stores
Read More: http://mobisoftinfotech.com/resources/wp-content/uploads/2015/12/App-Merketing-Pitfalls.pdf
App marketing is crucial since it will help you increase your app visibility and improves downloads. Thus, avoid these 5 marketing pitfalls - mobisoftinfotech.com
Get All The Support And Guidance You Need To Be A Success At Marketing Your Apps!
Is the fact that you would like to market your apps the right way but just don't know how making your life difficult... maybe even miserable?
First, you are NOT alone! It may seem like it sometimes, but not knowing how to get started with marketing your business idea is far more common than you’d think.
Your lack of knowledge in this area may not be your fault, but that doesn’t mean that you shouldn’t -- or can’t -- do anything to find out everything you need to know to finally be a success!
So today -- in the next FEW MINUTES, in fact -- we’re going to help you GET ON TRACK, and learn how you can quickly and easily get your marketing for your apps business under control... for GOOD!
With this product, and it’s great information on marketing your apps it will walk you, step by step, through the exact process we developed to help people get all the info they need to be a success.
In This Book, You Will Learn:
The attributes of a killer app
Analyze your competition
Know your targeted customers
Pricing your app the right way
Launching strategies for your app
And so much more!
ORDER NOW.
Creating an app seems to be a challenging task. But in reality, it doesn’t have to be that difficult. Take a deep breath if you find yourself getting stressed out by all the information you need to know to design an app. Cloudester will help you understand not only the advantages of having an app to grow your business but also how to create an app.
How not to fail while making an app like instagramNarola Infotech
While developing an app like Instagram, it’s important to think about every element. There are hundreds of mobile applications available. So, it is critical to creating something unique and appealing.
1. “Helping startups grow into success stories!”
User Acquisition- Organic & Paid
@neerajkushwaha
2.
3.
4.
5.
6. I have detected a user need
I have analyzed competitor and I have detected opportunity
I have done all use cases and we have doubled checked with potential users
I have designed the app using best mobile best practices
I have approval of Google Play Store
I have a new app….
I have a new app…
7. Some Figures
100 New
films/Week
250 New
Books/Week
18000+ New
apps/week
More than 2 Million Apps
available in App Store
Nearly two third of apps have no
more than 100 downloads.
40% of Android apps have no
update or reviews
Some Figures
8. •Making Just an app isn’t enough.
•If you don’t have app marketing strategy, then you are away
from….
What does It means to us….
What does it mean to us….
9. 63% of Apps are Discovered by App Store Search
63% of Apps are Discovered by App Store Search
10. What we will work on today:
● Keyword Research: Finding 100's of Keywords With The Click Of A
Button
● Analyzing Keyword
● Generating App Title
● Writing your way for Ranking #1
● How to use main keyword and secondary keyword within description
● First Impressions are Crucial
● Split Testing your Icon
● Bonus- To Increase Downloads
● App Reviews Importance and Methods
● Get Featured
● Partnership, Influencers, Marketing and PR
● Social Media Marketing
● Viral Loops & Referrals
AGENDA
11. Keyword Research
Create your app store meta data using the right keywords that your users might be
searching:
• Search for your primary keywords on the app store and find out who are the top
search performer.
• Find out which are the less competitive keywords with medium search volumes
you could rank higher for.
Make use of tools to guess keywords of your competitors as well as to track your search rankings over
time.
Some Keyword research tools are- keywordtool.io , AppTweak, SearchMan, MobileAction,
KeywordExtreme.com
15. Keyword Research- (Analyze Module) Most
Important
Guidelines for Keyword Implementation
Look through all the keywords your found from keyword analysis and find one that follows
these guidelines:
1. Never use one or two words keywords, they are too hard to rank for.
2. Always have what your app is about be your “First” word in your main keyword
3. Separate the keyword you found into two groups
• Group 1- Start with your main keyword.
• Group 2- Doesn’t start with your main keyword
Writing Title of the App
Use the Title to convey the most important function of your app. Your app listing on app
store is heavily dependent on it.
16. Writing Your Way For Ranking #1
App Description
• Its important to communicate your app to potential users, to the point and easy to understand
• Include every detail that you should include: omit everything unnecessary
• DO NOT REPEAT WORDS (Google Play recently changed its content policy to disallow it)
Outline
1. Introduce your app.
2. Tell them whats inside your app.
3. Describe the game and include their instructions for game play.
4. Talk about the advantage they will get when they play your games.
5. Talk about your company
6. End with engaging sentence about your game.
Writing your App Description
Other Takeaway
• Screenshots: Everyone likes to see what an app looks like. Display some eye catching
screenshots.
• Include Video: 20-60 Secs video describing main features, benefits to users makes an
impact.
17. Using the Keyword in Description
Main Keyword: Title
Use the main keyword 3 times within the description, make sure to add it
naturally, it has to make sense.
• In the first sentence
• In the middle of the description
• In the last sentence
Secondary Keyword
• Add your secondary keyword naturally throughout your description
• If they can’t be added naturally or if it doesn’t make sense, then don’t use
them.
18. Guidelines to follow when Writing Description
1. Paragraph have to make sense…..
2. Always follow Google Play rules and Policies
3. Never just have a list of keywords
4. Never have keywords within your descriptions that have nothing to do
with your app.
5. Remember you have to tell Google Play what your app is about, so they
can get it in front of the right people.
6. Please write your own description. If your copy our description or
anyone else’s you will get flagged for duplicate content and your
app WILL NOT rank.
19. Key Factors Affecting User Growth
PLAY
STORE
APP STORE
Downloads Y Y
Revenue (Paid Apps Only) N Y
App Strats (How Often the App is
Used)
Y Y
Number and Values of Reviews Y Y
Keyword Relevance Y Y
Recent Updates N Y
Retention & Engagement Y Y
Social Proof Y N
BackLinks Y N
Ranking Factor
20. First Impressions are CRUCIAL
Icon Don’ts
1. Don’t Include words. If you words you are limiting yourself to English marketplace.
2. Don’t use photo. A scaled down photo won’t transfer well into a small icon, and it will
stand out in a bad way.
3. Don’t add too many elements or unnecessary design in the icon can confuse and irritate
the viewer. Adding multiple character or too much detail to an icon makes it look muddled
and confusing when viewing it at small size screen.
Examples not to do…..
21. First Impressions are CRUCIAL
Icon Do’s
1. Simple is GOOD.
2. Make sure your icon matches the theme of your app. (Colors, Characters)
3. If you have a game, then choose the main character and make that the focal point of
Icon. Games like Angry Birds, and HayDay.
4. Since your icon will be seen at different sizes in different areas on different devices, be
sure that it looks just as good at the largest dimensions as it does at the smallest.
Here are some good examples…..
23. Split Testing Guidelines
• Experiment Boldly: Make designs that are wildly different.
• Form Hypothesis and make test basis on that.
• Know which Metric matter, download, Activation, purchase and track
religiously.
24. Bonus Trick- Simple Tip That Will Increase Download
Package Name
How Most People Do…..
Com.CompanyName.NameofApp
Example of the way that will help your ranking…..
Com.MainKeyword.SecondaryKeyword.
28. App Reviews and Ratings
User Perception
59% checks reviews before download
37% checks reviews before IAP
33% checks reviews before updating
Little/no influence for only 8%.
33. App Reviews and Ratings- Rules to Follow
Rules to Follow:
1. When you post always ask for honest review.
2. Don’t ask for 5 Star rating.
3. Ask if they can play the game and leave it on their phone for at least 3 days.
Example…..
Lets exchange reviews….Rate my app and I will do the same honestly & quickly. Leave the app in
your device for at least 48 hrs. Thank you.
Groups Go to Facebook and type in App Review Exchange. Here are some that which
have had success with…
https://www.facebook.com/groups/504014746323535/ 2.
https://www.facebook.com/groups/1445272822357333/ 3.
https://www.facebook.com/groups/boostandroidapps/
34. App Reviews and Ratings- Rules to Follow
Connect with your users inside your app, giving them a place to vent and talk
directly to the developer. On the flip side, you want to guide happy customers to
leave positive reviews.
Integrate 3rd party tools that prompts a user to rate based upon
- How many days the app has been installed.
- Does he love your app and more…..
- How much is he/she engaged with app.
- Only Target happy users
- Only target veteran users
- Don’t break user context by forcing interactions.
35. App Reviews and Ratings
Don’t Intrude
Make an app good enough for some people to love it. By nature, you’ll lose some
people along the way, but that’s OK: an app that strives to satisfy as many people as
possible will usually only get people tokinda like it, not love it.
Accumulate a huge surplus of goodwill from those customers with a combination
of step 1, usefulness, delight, and adding more functionality over time.
Make it easy to rate the app with a button that’s never annoying or in the way, like in
the Settings screen.
37. App Reviews and Ratings
Answer/Contact
Convert negative reviews in positive.
38. App Reviews and Ratings- What to Avoid
- Email you and say they can get you real reviews for this price.
- Don’t spam your users notifications and POPUPS to rate/review app.
- Don’t put reviews by yourself.
- Don’t promote your app in falsify manners with misleading ads.
- Don’t ask for app rating after your app is crashed
40. Get Featured (Do’s)
Basic Principal to follow while developing a mobile app, will help to get the app
featured (Appear on top) on app stores
- User Exp
- Beautiful and Innovative
- Well Built
- Optimum use of OS (App iOS/Google iOS functionality)
- Follows best practices
- Implement Google Product Initiatives
- Consistent Across devices
- Localized
- Get press coverage
Launch Checklist- http://developer.android.com/distribute/tools/launch-checklist.html#determine-country
41. Get Featured (Don’ts)
1. Apps should not use the payment provider other than
Google
2. Apps should not offer to give users in-game prizes, rewards
for giving a five star review of the app. This blatantly
disregards and cheats the app rating system.
3. Apps should not download other apps, as if it were an app
store
4. Apps should not change or remove default android buttons.
44. PR Launch Case studies
http://appflood.com/blog/ios-android-app-pr-strategy-
examples
45. Social Media Marketing
No matter where you are in your app development journey – from ideation to having an existing app in the
marketplace – you can immediately benefit from real-time social media interactions.
1. Build Following- If you already have large followings on your personal accounts,
absolutely use them to promote your new app pages.
2. Use hashtags – thoughtfully: Post content with appropriate hashtags so relevant
people can discover you.
3. Have a content strategy: Create a regular content cadence and tell your followers
how often you post – daily, weekly, etc – and stick to it. Your posts should include
interesting, relevant updates – not sales messages. Encourage user generated content.
4. Get feedback: The most important thing to remember about social media is that it’s a
two-way channel – not a podium where you do all the talking.
5. Reward users for connecting with your product: If you use virtual currency or items
in your app, consider rewarding users who connect with you through social media.
6. Build Community on FB/Twitter/Relevant Blog: Social media requires long-term
engagement and connection and an investment of time and attention from an app
developer.
46. Social Media Marketing
Good Examples of FB pages:
https://www.facebook.com/TapTheFrog
https://www.facebook.com/angrybirds
https://www.facebook.com/tradenations
Example of You Tube Video-
https://www.youtube.com/watch?v=Cu4_IwPGcHc
47. Social Media Marketing- Tools to Help
https://blog.bufferapp.com/mobile-apps-tools-for-marketing
Buffer: You can schedule updates to multiple accounts on Twitter, Facebook,
LinkedIn, and Google+, as well as follow-up with statistics on how each post
performed.
Tweetbot: One of the most popular Twitter clients out there, Tweetbot lets you
organize and interact with your Twitter stream in whichever way is most
productive for you.
Facebook Pages Manager: You can enjoy complete page management
controls via this Facebook app, making life super easy for admins who need to
make changes on the fly, while you’re on the go.
Flow For Instagram: Flow for Instagram solves some of these quibbles with an
iPad-specific display of your Instagram feed.
48. Social Media Marketing- Additional Resources
http://www.socialmediaexaminer.com/24-must-have-social-
media-marketing-tools/
50. Referrals and Viral Loop
Not Viral- “Please Download App here”
Viral but not Viral Loop: “This is really coo app, so I better suggest to my friend”
Plan at App development stage to implement Viral Loop.
Some Examples of Viral Loop:
1- Beat My Scores: This works best for the game when you invite your friends to beat the
score within a game.
2- Help From Friends: This strategy really works for games. This time instead of
Challenging others, you create a roadblock.
3- Jump the Queue: You setup the queue for people to get your app in advance of your app
release. Then you give them an option to jump up the queue by spreading a message on
social media.
52. The Multiplier- How Paid Install boost Organic Downloads
Q: How much money do you typically spend on app marketing per month?
1. $0 Per Month
2. $1 to $4,999 Per Month
3. $5,000 to $9,999 Per Month
4. $10,000 to $20,000 Per Month
5. More than $20, Per Month
56. …… Yes there is!
On average, the correlation between paid downloads
and organic downloads is 1.5x
That is for every paid download we see, we see 1.5
organic download.
59. How to take advantage
Paid Advertising: Burst, Sustained, Alternative Channel,
Re-Engagement ?
60. Important Points to Note Before You Run Paid Promotion
• Measuring App Installs Campaigns Can be Tricky
61. Important Points to Note Before You Run Paid Promotion…..
• Beware of Double or Triple Charges (Last Click Attribution)
62. Important Points to Note Before You Run Paid Promotion…..
• Figure Out which Channel is driving “best” ROI
63. Important Points to Note Before You Run Paid Promotion…..
• Cohurt Analysis are your Friend
64. Important Points to Note Before You Run Paid Promotion…..
• The “last touch” source isn’t the only one that matters.
65. Important Points to Note Before You Run Paid Promotion…..
• Use Deep linking in your campaign for better user experience..
66. Important Points to Note Before You Run Paid Promotion…..
• Find the right tracking & attribution partner before starting paid promo.
Adjust, AppFlyer ,Ad2Campaign, Kochava, TUNE, AppSalar, Localytics, Criteo, Grab Analytics
More Details: http://www.mobyaffiliates.com/blog/top-mobile-advertising-analytics-tracking-tools/
67. Paid Promotion Channels
1. Facebook App Install Ads
2. Twitter App Install Cards
3. Google AdWords Mobile App Install Ads
4. YouTube TrueView App Install Ads
5. Instagram
6. Tumblr Mobile App Install Ads
7. Ad Networks (ChartBoost, InMobi, TapJoy, SponsorMobi and Many
Others)
8. Direct O&O Publishers (TOI, Cricbuzz etc).
9. Incent Promotion Partners (Rational Heads, mCent, Freecharge,
Laddo etc)
10.APK Notification Promotions.
11.3rd Party App Stores (Baidu, UCWeb, CleanMaster and Many more)
12.OEM Partnership
13.Cross Promotion
14.Programmatic Media Buying
15.Many More
68. Choose Your Paid Partners Wisely
Don’t Outsource to media agency
71. 3rd Party App Stores
Cross Platform App Stores: OpenAppMKT, GetJar, HandMark, Mobango, Opera,
Appia, Biskero, AppCentral, etc.
Android App Stores: GooglePlay, Appslib, Slideme, Soc.in, 1Mobile, 9Apps,
Xioami, AppBrain, etc.
Apple App Stores: App Store, Cydia, Lima, Premier App Shop,
Manufacturer Specific App Stores: Samsung Apps, LG Smart Worls, MotoDev,
Dell, Cisco, Docomo, Lenovo, Micromax etc
Operator Specific App Stores: Verizon, T-Mobile, China Mobile, Sprint, Aircel
Pocket Apps, Aircel App Centra, etc.
More List of App Stores are here- http://www.businessofapps.com/the-ultimate-app-store-list/
72. Media Buying Thru RTB Channel
Demo- https://rtb.sitescout.com/#splitview-1019:/advertisers/campaigns
73. Best Practices for Media Buying
- Define your campaign Objective (Awareness, drive sales, drive Installs,
improve engagement).
- Define expected campaign result. For Example- Increase play store
ranking by 10%, Increase Retention ratio by 20%.
- Define Target Audience. ( Segment, City, Users, Demog)
- Setup initial pricing and KPI according to your objective.
- Choose the right media channel basis on objective.
- Run pilot before committing large budget to any media partner.
- Define metrics to track performance of every media channel and
communicate upfront.
- Going CPI Vs CPC
77. Enriching Your LTV Analysis with Segments
- Work with Analytics Partner to track LTV by acquisition sources
- Identify your high value users and media sources
- Identify trends/actions that your high value users perform
- Focus on optimizing the trends/action that your high value users are doing.
- Possible events to Optimize: Opens, Logins, Add To Cart, Registrations, Search, Music
Play, Add to wishlist, Checkout Initiated, Level Achieved, Content Viewed, Shares,
Reservations. Etc.
Example:
Say you run an mCommerce app. Because you’re tracking LTV of users who perform
certain key actions, you observe that users who perform an in-app search have a higher
average LTV than users who don’t.
Now you can form a hypothesis: if you can encourage more users to search, than you can
increase average user LTV. To test the hypothesis, encourage more searches either by
sending an in-app message to users who haven’t searched, by making the search tool
more prominent, or doing something else to encourage user searches!
83. @Growthhackasia (Growth Hacking Asia)
Love To Hear
About Your
Success
Twitter Handle- @neerajkushwaha
Email: Neerajkushwaha29@gmail.com
Contact: +91-9742344408