The App Store Isn't Broken
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The document discusses how the app store model has reduced friction for developers and consumers compared to older software distribution methods. It argues that app developers should think of themselves as media companies that focus on building and retaining an engaged audience through good customer service and feedback. To have sustainable businesses, developers need to understand why people use their apps, what customers value most about the app, and how to regularly help customers achieve their goals through the app over the long term.
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The App Store Isn't Broken
- 1. THE APP STORE ISN’T BROKEN Robi Ganguly @rganguly Co-Founder, Apptentive @apptentive
- 2. I Caught the Bug
- 3. Meetings Used to be Such a Drag
- 4. Then I Bled Purple for A While
- 5. For Me, It’s All About Customer Love
- 6. This guy might want to pay you for your work. Let him.
- 7. Buying Software Used to Be So Hard
- 8. Making Software Sucked & Had Physical Costs
- 9. Shipping Software Was Ridiculous
- 10. Getting People to USE the Software: Complicated
- 12. It Was Like An “Open” App Store • Started in 1982 • Tiny business - “Cottage Industry”- until distribution was solved… • By the Internet
- 13. The Beginning of Free To Play… (F2P)
- 14. A “New” Delivery Model for Enterprise Software Software As A Service
- 15. Same Story, Different Time Packaged Software Big Software Deployments Software As A Service Packaged Software Shareware Apps Business Software Consumer Software
- 16. The Common Theme: Reduce Friction
- 17. We LOVE our phones
- 19. How Many App Downloads? 125 BILLION OR, 17 DOWNLOADS FOR EVERY HUMAN ON EARTH
- 20. The Problem: These Lists Are Distracting Us
- 21. Every Business Requires REPEAT Customers Repeat sales is a basic business model.
- 22. Do You Even Know if More Downloads Are Good? • Why People Leave? • What Will Happen If You Get Featured? • Where You Make Your Money?
- 23. The Math of the App Business
- 24. Reality: You’re a Media Company Find an audience, delight it, retain it and grow it More on this topic: Dear app developers, you’re in the media business
- 25. Your Secret Weapon: Your Audience
- 26. Repeat Use, Interaction Happy Customer Shares, Brags, Evangelizes Remember, The Dynamic Today Is Different New Customers Discover, See Great Reviews Download Use Software Designe d & Built Software Shipped Sales $$ Packaged Software When Your Software is A Media Business
- 27. How Do Your Customers Think?
- 29. Graduate from Anecdotes to Trends & Patterns
- 30. Customers Crave to Be Heard
- 31. Customers Who Stick Around Will Listen & Talk Download Prompt Survey(s) Feedback
- 32. The Opportunity
- 33. Some Core Questions for A Sustainable Business ● Find out why people use your apps. ● Figure out what’s “special” about you. ● What are people looking for when they found you? ● What are people looking to accomplish in their lives because of you? ● What can you do to help them on a regular basis?
- 34. Some Guiding Principles ● Make it easy to listen ● Give yourself the ability to respond ● Design for feedback & communication ● Emphasize Relationships ● Earn and Cultivate Love ● Seriously.
- 35. Robi Ganguly @rganguly Co-founder, Apptentive @apptentive
Editor's Notes
- http://www.whatgamesare.com/2012/08/freemium-is-not-shareware-20.html