Apple Search Ads - What to expect in 2021ThomasBCN
ASA:
- Creative sets: what, how & limitations
- Apple vs MMP discrepancies
- What's next in 2021; AdServices framework, new inventory
(c) @thomasbcn
In collaboration with searchads.com
VERSION WITH PRESENTER NOTES: http://cl.ly/2z340V2m1N1d
How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.
A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
Apple Search Ads - What to expect in 2021ThomasBCN
ASA:
- Creative sets: what, how & limitations
- Apple vs MMP discrepancies
- What's next in 2021; AdServices framework, new inventory
(c) @thomasbcn
In collaboration with searchads.com
VERSION WITH PRESENTER NOTES: http://cl.ly/2z340V2m1N1d
How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.
A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
A presentation on the various types of Black Hat App Store Optimization from November 2016 by Moritz Daan, ex-growth lead @ SoundCloud and now running Phiture.com, mobile growth consultancy.
Drive App Discoverability and Downloads with ASOApptentive
Did you know App Store Optimization (ASO) is responsible for driving 68% of all new app discoveries? It also helps drive revenue and conversion by encouraging downloads, updates, and in-app purchases.
Laura Eccles, the Founder of Matchstick Mobile and the first hire on the App Store Marketing team at Apple, and Emily Carrion, the Head of Marketing at Apptentive, cover how to increase organic downloads via ASO, improve app engagement or get featured on the App Store in this webinar presentation.
You’ll learn:
-How to improve app store discovery
-How you can use ASO to drive conversion
-The anatomy of a top 100 app
-Tips and checklists for implementing ASO strategies
-How to track your app store rank
App Store Optimization By MobileDevHQ (for SMX East)aoklein
This is the presentation our CEO, Ian Sefferman, gave at SMX East. It is an overview on ASO (App Store Optimization) and gives you the What, the Why and the How of ASO.
App Ratings & Reviews: How to improve them and why it mattersApptentive
A presentation from Apptentive about the role that App Ratings & Reviews play in app downloads, conversions and the app funnel. Advice on how to proactively improve your app's ratings and reviews is included, along with data on results.
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: "The Appstore Opportunity" . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally a demo of our new product, app.lk is showed.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.
6 Tools to Help You Dominate App Store OptimizationSteve P Young
Get the free ASO course:
http://mobileappchat.com/slideshare-aso-course
===
So you release your app…
And the downloads STINK…
Now what?
I was there. I had cautious expectations when I released my app and I wasn’t seeing the type of downloads that I wanted.
So… I decided to use the knowledge that I gained from interviewing close to 200 successful app developers and do an ASO update on one of my better performing apps.
And the result?
300% increase in downloads for a paid app!
Now! I want to share my exact process with you.
No fluff! No high-level bullsh*t!
Just an hour of action packed content that you can use in your app portfolio. Join me!
http://mobileappchat.com/slideshare-aso-course
===
Twitter: https://twitter.com/stevepyoung
Podcast: http://mobileappchat.com/
The Ultimate App Store Optimization GuideMentorMate
How to Get Noticed in the Apple App and Google Play Stores.
To turn heads in the Apple App or Google Play Stores, apps must first face a rigorous test — public opinion. It must be downloaded. But, competition is fierce. According to Statistica.com, as of July 2015, there were 1,600,000 apps in the Google Play Store and 1,500,000 in the Apple App Store.
While there’s no magic solution, app store optimization marketing can help. In our App Store Optimization 2015 guide, we walk you step-by-step through the fundamentals and show you how to start reaping the benefits of this mobile app marketing tactic.
App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...TheTool - ASO Tool
Slides for our "App Store Optimization (ASO) from scratch" workshop in App Promotion Summit 2017 Berlin.
Presented by Guillermo Gallardo and Daniel Peris.
Contents:
- The Market
- App Store Optimization Factors + Strategy (App Store + Google Play)
- Keyword Research for ASO
- Listing Optimization (App Store Listing / Product Page)
- Localization is a MUST for ASO
- How to track ASO in the right way
- Some ASO Tips
- BONUS: Backlinks (SEO) for Google Play ASO
Thanks to everyone who joined us for this workshop :)
ENJOY!
A presentation on the various types of Black Hat App Store Optimization from November 2016 by Moritz Daan, ex-growth lead @ SoundCloud and now running Phiture.com, mobile growth consultancy.
Drive App Discoverability and Downloads with ASOApptentive
Did you know App Store Optimization (ASO) is responsible for driving 68% of all new app discoveries? It also helps drive revenue and conversion by encouraging downloads, updates, and in-app purchases.
Laura Eccles, the Founder of Matchstick Mobile and the first hire on the App Store Marketing team at Apple, and Emily Carrion, the Head of Marketing at Apptentive, cover how to increase organic downloads via ASO, improve app engagement or get featured on the App Store in this webinar presentation.
You’ll learn:
-How to improve app store discovery
-How you can use ASO to drive conversion
-The anatomy of a top 100 app
-Tips and checklists for implementing ASO strategies
-How to track your app store rank
App Store Optimization By MobileDevHQ (for SMX East)aoklein
This is the presentation our CEO, Ian Sefferman, gave at SMX East. It is an overview on ASO (App Store Optimization) and gives you the What, the Why and the How of ASO.
App Ratings & Reviews: How to improve them and why it mattersApptentive
A presentation from Apptentive about the role that App Ratings & Reviews play in app downloads, conversions and the app funnel. Advice on how to proactively improve your app's ratings and reviews is included, along with data on results.
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: "The Appstore Opportunity" . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally a demo of our new product, app.lk is showed.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.
6 Tools to Help You Dominate App Store OptimizationSteve P Young
Get the free ASO course:
http://mobileappchat.com/slideshare-aso-course
===
So you release your app…
And the downloads STINK…
Now what?
I was there. I had cautious expectations when I released my app and I wasn’t seeing the type of downloads that I wanted.
So… I decided to use the knowledge that I gained from interviewing close to 200 successful app developers and do an ASO update on one of my better performing apps.
And the result?
300% increase in downloads for a paid app!
Now! I want to share my exact process with you.
No fluff! No high-level bullsh*t!
Just an hour of action packed content that you can use in your app portfolio. Join me!
http://mobileappchat.com/slideshare-aso-course
===
Twitter: https://twitter.com/stevepyoung
Podcast: http://mobileappchat.com/
The Ultimate App Store Optimization GuideMentorMate
How to Get Noticed in the Apple App and Google Play Stores.
To turn heads in the Apple App or Google Play Stores, apps must first face a rigorous test — public opinion. It must be downloaded. But, competition is fierce. According to Statistica.com, as of July 2015, there were 1,600,000 apps in the Google Play Store and 1,500,000 in the Apple App Store.
While there’s no magic solution, app store optimization marketing can help. In our App Store Optimization 2015 guide, we walk you step-by-step through the fundamentals and show you how to start reaping the benefits of this mobile app marketing tactic.
App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...TheTool - ASO Tool
Slides for our "App Store Optimization (ASO) from scratch" workshop in App Promotion Summit 2017 Berlin.
Presented by Guillermo Gallardo and Daniel Peris.
Contents:
- The Market
- App Store Optimization Factors + Strategy (App Store + Google Play)
- Keyword Research for ASO
- Listing Optimization (App Store Listing / Product Page)
- Localization is a MUST for ASO
- How to track ASO in the right way
- Some ASO Tips
- BONUS: Backlinks (SEO) for Google Play ASO
Thanks to everyone who joined us for this workshop :)
ENJOY!
Building your Mobile App: Budget, Planning and Best PracticesPhilippe Dumont
Presentation by Philippe Dumont, Board Member @Mobile Marketing Association at TheFamily Meeting - March 2016 on how to best develop and maintain a Mobile App
"Building your mobile app: budget, planning and best practices!" by Philippe ...TheFamily
eople spend more and more time on their smartphone and so your users! Building an app can then to be a good idea to keep in touch with them but it’s a fully-fledge process. A multitude of features, designs, ergonomics, technologies and prices are possible… So where should you start?
During this 45min Workshop, Philippe Dumont will give you actionable advice on:
- Get your objectives right
- Build your Mobile App brief
- The right Budget for the right development
- The 4 phases of your development cycle
- Overview of mobile development technologies you can use
Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009. He will give you all the tips to build the perfect app according to your budget ;)
Seo Tactics for the Tourism Industry @ WTM Africa 2017 - Andre Van KetsAndre Van Kets
With such a strong focus on Social Media these days, many tourism companies forget to focus on arguably the most powerful digital marketing tactics: SEO. Andre motivates why SEO is vital for travel companies, explains the fundamentals of how search engines like Google work, and shares some very practical tactics on how the tourism industry can improve their Google rankings through good SEO.
Special thanks to my references... in order of appearance :)
Google Basics
https://www.google.com/analytics/
https://analytics.google.com/analytics/academy/
https://www.google.com/webmasters/
http://www.google.co.za/business/
https://www.reachlocal.com/sites/default/files/ondemand/attachments/reachlocal_5in15_webinar_5_google_my_business_basics_that_get_you_found.pdf
Tech
http://www.aleydasolis.com/en/search-engine-optimization/seo-friendly-cms-checklist/
https://springnest.com
https://search.google.com/search-console/mobile-friendly
https://security.googleblog.com/2014/08/https-as-ranking-signal_6.html
https://www.bluecorona.com/case-studies/https-seo
Keywords
https://www.link-assistant.com/news/landing-page-optimization.html
https://adwords.google.com/KeywordPlanner
http://www.keyword.io/
https://www.quicksprout.com/university/how-to-use-the-keyword-planner-for-adwords/
Links
https://support.google.com/webmasters/answer/66356?hl=en
https://www.majesticseo.com
https://moz.com/products/pro/seo-toolbar
Content
https://moz.com/blog/how-to-rank
https://www.slideshare.net/samuelscott/how-to-integrate-pr-into-seo-strategy
https://moz.com/blog/how-to-create-content-that-keeps-earning-links
https://webmasters.googleblog.com/2011/05/more-guidance-on-building-high-quality.html
Secret Ingredients
https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/
Extra Bonus - Free Online Course
https://skl.sh/moz
Optimizely Workshop: Mobile Walkthrough Optimizely
Testing and optimizing your mobile apps can help with shorter development cycles, data-driven decision-making, and higher user conversion rates. In this highly interactive session, we encourage you to bring your app (or a sample app), and we’ll walk through the top-to-tail process for using Optimizely on your mobile app. This training is designed for iOS and Android developers who are looking to use Optimizely on their mobile apps.
Keyword Research: Finding 100's of Keywords With The Click Of A Button
Analyzing Keyword
Generating App Title
Writing your way for Ranking #1
How to use main keyword and secondary keyword within description
First Impressions are Crucial
Split Testing your Icon
Bonus- To Increase Downloads
App Reviews Importance and Methods
Get Featured
Partnership, Influencers, Marketing and PR
Social Media Marketing
Viral Loops & Referrals
Paid App Installs
LTV
Re-Engagement
Easily add or remove cloud based applications and hosting features as per the requirements of your business
further detail visit cooperativecomputing.com.
Make apps more awesome! - CocoaConf Atlanta '14Chris Beauchamp
What are some things to consider when building my app? How can I increase the number of downloads and happy users? Why are ratings so important? This talk at CocoaConf Atlanta '14 will discuss some techniques and tools I have used over the years to improve downloads, ratings and rank in the app stores.
App store optimization Internet Summit MeunierBryson Meunier
Presentation from Internet Summit on App Store Optimization includes tools and processes for optimizing native mobile apps for greater visibility in app stores.
This article will detail the lessons learned during my 13-year entrepreneur journey running a software development company and creating hundreds of mobile apps. I will reveal the hidden secrets of how to bring your ideas to life. We will provide practical steps based on our own experience making mobile apps and share some tips that worked well for us. Here are the 13 steps to building a mobile app.
Similar to App Promotion Summit: leverage reviews for ASO (20)
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
6. 6
6
Users are radical…
52% post only positive
5% post only negative
http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/
Problems with App Store reviews
26. 26
26
… Neglect
… Interrupt
… Ask on first launch
… Ask for 5 stars
… Incentivize
… Buy/fake
@thomasbcn
… Ask
… At the right time, to the right users
… Monitor/listen
… Filter
… Answer
… Mine
… Update yourself
Cheatsheet: Reviews for ASO
Want more?
Even more?