The document introduces the concept of the Business Model Cube and associated methodologies like Blue Ocean Strategy, Lean Startup, and Service Design while emphasizing the importance of simplicity in business modeling. It outlines frameworks for generating business ideas, understanding customer needs, and testing innovations. Additionally, it presents a structured approach for diagnosing and empowering business models through the Business Model Zen Canvas and related tools.

1. Simple is powerful.
If we cannot capture Business Model in one hand, how can
we evolve and communicate it? Essence is always simple.
Can we unfold this cube into canvas look?
The Name? Business Model Cube
What I am going to talk is Business Model Map.
So don’t miss the ending page.

2. Business Model Map
- cross-over map among blue ocean strategy,
service design, lean startup and bm canvas
Extending CrossOver Utility
Business Model
Zen Canvas
Generating Ideas
Sum, Split,
Subtract
Orchestrate
Making Good Ideas
http://businessmodelzen.com
Cooperator
Cooperator
Customer
Problem
Do & Test
for
Innovation
Cooperator
Empathy
BM Health Check
Customer
Problem
Mission
Mission
Twist
Flow
Market
for
Innovation
Cooperator
for
Market
Solution
Unfolded BM Cube
Advantage
High Concept
Cost
for
Market
Solution
Market
Empathy
Advantage
High Concept
Learn & Pivot
Revenue
Revenue
Cost
Exploring Opportunities
SOFT Ideation Wheel
Business Model Zen Canvas
Business Model Zen Diagnose
- 25 innovative ideation thinking set
- One page canvas that integrates concept-plan-action
- Strategical diagnose framework for business model
Empowering
patterns
4by4 Business Model Matrix
- 25 powerful business model patterns

3. Context Descriptions
Business Model
Zen Canvas
Generating Ideas
http://businessmodelzen.com
Cooperator
4
Customer
6
Problem
2
Do & Test
for
Innovation
9
Cooperator
Mission
5
What is my customer’s
unmet needs?
5
High Concept
Who should I work
with to make the
Solution?
Revenue
1
7
Are the needs attractive
enough to the market?
What are my value propositions to
the customer?
8
Advantage
What is my promise to
customer?
3
Empathy
Market
2
for
Market
Solution
3
Who is my customer?
10
6
Cost
Learn & Pivot
What is main cost
structure
of my business?
How can I evoke empathy
from my customer?
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To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ .
8
Blue
Ocean
Strategy
Service
Design
Lean
Startup
BM (VP)
Canvas
Making
Knowing
Desire
and
Feeling
of
User
Proofing
hypothesis
with
Speed
and
Low
cost
Drawing
solu<ons
with
Jobs-­‐to-­‐
be-­‐done
Compe<<on
Irrelevant
Who should I work
with to enter the
Market?
What is main revenue stream
of my business?
7
Exploring Opportunities
Does it have unfair
advantages over my
competitors?
Does my concept have
emotional and
cultural aspects?
Business Model Zen is a brand new approach to
customer oriented BM methodologies.
Can we integrate other methods in a single view?
Can we use them in cross-over projects?
Why not. Please go on to next page >>

4. Blue
Ocean
Strategy
Service
Design
Now you can use 4 methods all together in one business model context, Zen.
BM (VP)
Canvas
Lean
Startup

5. Business Model
Zen - Map
Version:

6. 0.8
BO
(Date:

7. 2014.2.4)
Blue Ocean
Strategy
Cooperators
for Innovation
Generating Ideas
ERRC Action
Framework
Co-creation
Workshop
Strategy
Canvas
Problem
Who is my customer?
Customer
Segments
Customer
Segments
Buyer Experience
Cycle
Buyer Utility
Map
Early Adopters
Value Factor
Persona
Value
Propositions
Mission
Are the needs attractive enough to the market?
Six Path
Stakeholder
Mapping
Contextual
Interview
MVP
Solution
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Empathy
How can I evoke empathy from my customer?
Slogan
(from Value Curve)
UVP
Unfair Advantage
Market Does it have unfair advantages over my competitors? Advantage
What is main revenue stream
of my business?
Does my concept have emotional and
cultural aspects?
High Concept
Value Curve
Monitoring
Revenue Stream
PMS Map
Strategy Sequence
- Target Pricing
- Target Cost
Key Metrics
Pivot
Cohort Analysis
Cost Structure
Exploring Opportunities
Growth Hypothesis
Storyboard
Revenue Stream
Role play
A/B
Test
Service
Blueprint
Revenue
Participant
Observation
Key Resources
Service
Scenarios
Empathy
Map
Alternatives
Cooperators
for Market
To-Be
Value Curve
Key Activities
Value Hypothesis
What are my value propositions to the customer?
Value Proposition Canvas
Problem
What is my
Non- promise to customer?
Customer
User Journey
Map
Solution
BM
Canvas
BC
Service
Prototyping
Channels
What is my customer’s unmet needs?
Lean
Startup
Strategy Sequence
- Adoption
- Tipping Point
Leadership
Channels
(Customer Relationships)
Who should I work with
to enter the Market?
Customer
LS
Do Test
Who should I work with
to make the Solution?
Partners
Concept
Sketch
Strategy Show
Service
Design
SD
Cost Structure
What is main cost structure
of my business?
BMC Items
Cost
LS Items
Learn Pivot
http://businessmodelmap.com

8. Business Model
Zen - Map
Version:

9. 0.8
BO
(Date:

10. 2014.2.4)
Cooperators
for Innovation
Generating Ideas
ERRC Action
Framework
Problem
Persona
pl
am
What is my customer’s unmet needs?
User Journey
Map
LS
S
s
es
roc
P
e
Solution
Strategy Sequence
- Adoption
- Tipping Point
Leadership
Ecosystem

11. Check
Who should I work with
to enter the Market?
Mission
Key Resources
A/B
Test
Growth Hypothesis
Cooperators
for Market
Empathy
How can I evoke empathy from my customer?
Service
Blueprint
Service
Scenarios
Divergence

12. Level

13. Check
Slogan
(from Value Curve)
Value Factor
What is my
Non- promise to customer?
Customer
Key Activities
Value Hypothesis
What are my value propositions to the customer?
To-Be
Value Curve
BM
Canvas
BC
Do Test
Who should I work with
to make the Solution?
Buyer Utility
Map
Customer
Segments
Lean
Startup
Service
Prototyping
Strategy Show
Who is my customer?
Service
Design
SD
Co-creation
Workshop
Strategy
Canvas
Concept
Sketch
Customer
Blue Ocean
Strategy
Are the needs attractive enough to the market?
Market Does it have unfair advantages over my competitors? Advantage
Revenue
Problem

14. Deep

15. Dive
What is main revenue stream
of my business?
Does my concept have emotional and
cultural aspects?
Value Curve
Monitoring
PMS Map
Strategy Sequence
- Target Pricing
- Target Cost
Six Path
High Concept
Key Metrics
Pivot
Cohort Analysis
Exploring Opportunities
Problem/Market

16.
Diagnose
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What is main cost structure
of my business?
BMC Items
Cost
LS Items
Learn Pivot
http://businessmodelmap.com

17. You can download this PDF file here
= http://businessmodelzen.com/?page_id=1564
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Contact Person: Brad Cho