This document provides guidance on writing self-evaluation documents for academic program reviews. It recommends that self-evaluations clearly identify strengths that will be maintained or enhanced, as well as frank assessments of weaknesses and plans for improvement. Reviewers should be provided with context about the program, evidence to support judgments of quality, and a well-structured document that is easy to read. By thinking like reviewers and focusing on strengths, weaknesses, evidence and continuous improvement, self-evaluations can set a positive tone and agenda for the review.