An intro to google ad words keyword planner tool
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Are you familiar with the new Google AdWords Keyword Planner tool that replaced the old Keyword Tool and Traffic Estimator? I delivered a Webinar on Friday, October 4 for ASPE ROI providing an overview of the new Keyword Planner and presenting 5 "keys" to success with this new tool to help you manage your AdWords campaigns.
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Cancer is one of the deadliest diseases in the world and is responsible for around 13% of all deaths worldwide.
Cancer incidence rate is growing at an alarming rate in the world. Despite the fact that cancer is
preventable and curable in early stages, the vast majority of patients are diagnosed with cancer very late.
Furthermore, cancer commonly comes back after years of treatment. Therefore, it is of paramount
importance to predict cancer recurrence so that specific treatments can be sought. Nonetheless,
conventional methods of predicting cancer recurrence rely solely on histopathology and the results are not
very reliable. The microarray gene expression technology is a promising technology that couldpredict
cancer recurrence by analyzing the gene expression of sample cells. The microarray technology allows
researchers to examine the expression of thousands of genes simultaneously. This paper describes a stateof-
the-art machine learning based approach called averaged one-dependence estimators with subsumption
resolution to tackle the problem of predicting, from DNA microarray gene expression data, whether a
particular cancer will recur within a specific timeframe, which is usually 5 years. To lower the
computational complexity, we employ an entropy-based geneselection approach to select relevant
prognosticgenes that are directly responsible for recurrence prediction. This proposed system has achieved
an average accuracy of 98.9% in predicting cancer recurrence over 3 datasets. The experimental results
demonstrate the efficacy of our framework.
ANALYSE THE PERFORMANCE OF MOBILE PEER TO PEER NETWORK USING ANT COLONY OPTIM...
A mobile peer-to-peer computer network is the one in which each computer in the network can act as a
client or server for the other computers in the network. The communication process among the nodes in the
mobile peer to peer network requires more no of messages. Due to this large number of messages passing,
propose an interconnection structure called distributed Spanning Tree (DST) and it improves the efficiency
of the mobile peer to peer network. The proposed method improves the data availability and consistency
across the entire network and also reduces the data latency and the required number of message passes for
any specific application in the network. Further to enhance the effectiveness of the proposed system, the
DST network is optimized with the Ant Colony Optimization method. It gives the optimal solution of the
DST method and increased availability, enhanced consistency and scalability of the network. The
simulation results shows that reduces the number of message sent for any specific application and average
delay and increases the packet delivery ratio in the network.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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An intro to google ad words keyword planner tool
- 1. USING THE NEW GOOGLE KEYWORD PLANNER TOOL Jon Parks, Lead Dijital Strategist, Dijital Farm October 4, 2013
- 2. INTROTOTHEGOOGLEKEYWORDPLANNERTOOL Jon Parks Founder and Lead Dijital Strategist @ Dijital Farm, Digital Marketing Consultant, ASPE Instructor in Social Media, SEO, PPC & Google Analytics Contact Info From Jon Parks’ Profile Email: jparks@dijitalfarm.com Phone: (919) 901-0485 Google Plus: +Jon Parks Twitter: @jonparks LinkedIn: LinkedIn.com/in/jondparks Jon Parks
- 3. INTROTOTHEGOOGLEKEYWORDPLANNERTOOL So long Google Keyword Tool & Traffic Estimator! Google AdWords Keyword Tool Google AdWords Traffic Estimator
- 4. INTROTOTHEGOOGLEKEYWORDPLANNERTOOL Introducing the Google Keyword Planner Tool Old Keyword Tool + Traffic Estimator = New Keyword Planner
- 5. INTROTOTHEGOOGLEKEYWORDPLANNERTOOL Keyword Tool vs. Keyword Planner • Keyword Planner (KWP) shifts the emphasis toward paid search • KWP combines the best features of the Keyword Tool (KWT) & Traffic Estimator to create a powerful new tool • Now have search volume & cost estimates all in 1 place • Change in default match type • KWT = broad • KWP = historical data only available for exact match • All devices are now included in estimates (desktop, laptop, mobile & tablets) • See search trends by month • Target specific geographic levels Keyword Planner: A Closer Look
- 6. INTROTOTHEGOOGLEKEYWORDPLANNERTOOL Using the Keyword Planner Four Ways to Use Keyword Planner 1. Search for new keyword and ad group ideas • Great for getting started/discovery 2. Get search volume for a list of keywords or group them into ad groups • Uses historical search volume data to help you identify valuable KW 3. Get traffic estimates for a list of keywords • Provides click and cost estimates for your target KW 4. Multiply keyword lists to get new keyword ideas • Powerful tool to combine keyword lists to discover new possibilities
- 7. 5 KEYWORD PLANNER “KEYS” TO SUCCESS
- 8. INTROTOTHEGOOGLEKEYWORDPLANNERTOOL 5 Keyword Planner “Keys” to Success 1. Be sure you have a firm understanding of your product/site/topic
- 9. INTROTOTHEGOOGLEKEYWORDPLANNERTOOL 5 Keyword Planner “Keys” to Success 2. Approach KWP as a research tool. Use it to help you with discovery to find as many terms as you possibly can.
- 10. INTROTOTHEGOOGLEKEYWORDPLANNERTOOL 5 Keyword Planner “Keys” to Success 3. Use the cost estimate data to build an appropriate budget
- 11. INTROTOTHEGOOGLEKEYWORDPLANNERTOOL 5 Keyword Planner “Keys” to Success 4. Include the geo targeting options to filter your results. Geo segmentation is one of the greatest benefits of KWP.
- 12. INTROTOTHEGOOGLEKEYWORDPLANNERTOOL 5 Keyword Planner “Keys” to Success 5. Take advantage of the “save to account” feature. Allows you to build your plan over time.
- 13. INTROTOTHEGOOGLEKEYWORDPLANNERTOOL Summary • Keyword Planner has ushered in a new era • Keyword research is now much more focused on assisting paid-search campaigns • Fits nicely with Google’s move to 100% “Not Provided” • KWP provides a lot of data. Go slowly so you can become familiar with what’s available • Having a firm understanding of how you want to structure your campaign (think: themes) will help you use KWP • As always, monitor your results and be prepared to make adjustments
- 14. USING THE NEW GOOGLE KEYWORD PLANNER TOOL Jon Parks, Lead Dijital Strategist, Dijital Farm October 4, 2013