This document discusses influence marketing and the future of digital marketing. It covers topics like the consumer journey, content marketing, organic marketing, and influence theory. It also addresses challenges like skills shortages in data analysis and the need for technical marketers. The document advocates leveraging science, breaking down silos, and hiring people passionate about learning to adapt to changes like the rise of mobile and new technologies from companies like Google.

1. Influence Marketing 101 & The
Future of Digital Marketing
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2. ABOUT LINKDEX
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3. CONSUMER JOURNEY
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4. CONTENT IS THE GLUE
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5. ORGANIC MARKETING
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6. STATE OF THE INDUSTRY
“The US could face a shortage of
140,000-190,000 people with deep
data analysis skills by 2018.”
- McKinsey Global Research
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7. STATE OF THE INDUSTRY
“1 in 3 CEO's are concerned that
skills shortages will impact their
company's ability to innovate
effectively.”
- PwC
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8. BREAKNECK SPEED
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9. IS THE BIG OPPORTUNITY INFLUENCE?
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10. DEFINITION OF INFLUENCE
“The capacity to have an effect on
the character, development, or
behaviour of someone or
something.”
- Oxford English Dictionary
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11. DEFINITION OF INFLUENCE
“The ability to cause or contribute to
a change in opinion or behavior.”
- WOMMA Definition of Influence
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12. INFLUENCE THEORY: GLADWELL
MOST
AGENCIES
RUN
ON
MY
THEORIES
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13. THE LAW OF THE FEW
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14. INFLUENCE THEORY: WATTS
I
CALL
BS…
5000%
SALES
INCREASE
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15. INFLUENCE THEORY: ADAMS
I
ALSO
CALL
BS…
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16. INFLUENCE THEORY: SHELDRAKE
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17. SIX INFLUENCE FLOWS
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18. WINNING THROUGH INNOVATION
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19. INFLUENCE & ORGANISATIONS
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20. THE PITFALLS OF INFLUENCE
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21. TOPICAL AUTHORITY
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22. INFLUENCE THEORY: GLADWELL
MOST
AGENCIES
RUN
ON
MY
THEORIES
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23. KEY INFLUENCER DEFINITION
“A person or group of people who
possess greater than average potential
to influence due to attributes such as
frequency of communication, personal
persuasiveness or size of and centrality
to a social network, among others.”
- WOMMA
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24. LINKDEX R&D: NETWORKS
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25. THE FUTURE OF MARKETING
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26. LEVERAGING SCIENCE
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27. BREAK DOWN THE SILOS
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28. THE TECHNICAL MARKETER
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29. TECHNICAL MARKETERS
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30. THE EXPERT GENERALIST
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31. BUILDING THE RIGHT TEAM
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32. HIRE PEOPLE THAT ARE PASSIONATE
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33. HIRE PEOPLE WHO LOVE LEARNING
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34. GOOGLE & HUMMINGBIRD
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35. THE RISE OF MOBILE
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36. CONSUMER JOURNEY
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37. CONTENT MARKETING EBOOK
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38. THANKS FOR LISTENING :-)
Feel free to connect:
q Slides: slideshare.net/stevejlock
q Email: stephen.lock@linkdex.com
q Twitter: @stevejlock / @linkdex
q LinkedIn: linkedin.com/in/stevejlock
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