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Contestant Centered Design:
creative approaches to designing
competitions
Crowd Sourcing Week October 2018
Balancing
PointOrganizational
Needs
Contestant or
Participant
Needs
Barriers to
Participation
Implementation
Time &
Resources
Risks
Others
Elements
User
Centered
Design
Contestant
Centered
Design
Contestant’s
point of view
Needs /
desires of the
contestants
Design a
solution
Implement,
assess,
document,
and validate
Challenge
Life Cycle
Context &
Examples
• Overview of recent challenges hosted by
NIST Public Safety Communications Research
Division as context
• Discuss an example of contestant centered
design within this context
7
Context #1
Public Safety Code: <X>
• A public private partnership focusing
coding and software expertise on the
communications and technology challenges
facing first responders and public safety
professionals
• Includes 10 specific technology contests,
10 unique regional events, with activities
interspersed to engage and recruit
contestants
• Leads up to national final event
• Estimated launch March 2019
• Contestant’s point of view
• Ambiguous challenge
• Needs / desires of the contestants
• Clear, concise, approachable, broadly relatable
• Design a solution
• Expand multi disciplinary design teams to include
sample contestants or other external SMEs
• Implement, assess, document and validate
• Focus group, workshop, collecting rankings, data,
strengths, weaknesses, etc.
Contestant
Centered
Design
Example #1
9
Context #2
Differential Privacy Synthetic Data Challenge
• This 2-stage challenge is designed to
create new or improve existing methods
of data de-identification, in a way that
makes de-identification of privacy-
sensitive datasets practical and useful to
the research community.
• Prizes totaling $190k for 2-stages
• Estimated stage 2 launch in October 2018
• Contestant’s point of view
• How would our approach benefit from a multi –
disciplinary partnership?
• Needs / desires of the contestants
• Existing community wants to partner with other
communities with complimentary skills
• Design a solution
• Purposefully connect tangential communities,
create opportunities for contestants to
coordinate and collaborate
• Implement, assess, document, and validate
• Strategic assessment of communities, outreach
and implementation approaches to encourage
partnerships
Contestant
Centered
Design
Example #2
Context #3 & #4
Unmanned Aerial Systems Flight Time
& Payload Challenge
• This 3-stage challenge was
designed to keep wireless
communications equipment
airborne at a set location for the
longest time possible to support
first responder missions.
• 11 winners with prizes totaling
$250,000 and $38,000 travel funds
• The competition ran from 1/8/18 –
5/24/18 11
• Contestant’s point of view
• Am I on track?
• Needs / desires of the contestants
• Interim feedback, Q&A, etc.
• Design a solution
• Regular check ins and standardized format
• Implement assess, document, and validate
• Keep track of contestants, document issues, close
out pending requests
Contestant
Centered
Design
Example #3
• Contestant’s point of view
• Barrier to participation – can I afford to join this?
• Needs / desires of the contestants
• Seed funding to get started
• Design a solution
• Cash prizes and other awards provided at each
stage
• Implement, assess, document, and validate
• Steady stream of incentives, some pressure, and
information on how to redesign in the future
Contestant
Centered
Design
Example #4
Context #5
Virtual Reality Heads-Up Display Navigation
Challenge
• This 4-stage challenge was designed to advance
UI for first responders to complete navigational
tasks. Contestants created a prototype heads-up
display in a PSCR VR environment to evaluate the
UI/UX and navigation capabilities.
• 6 winners with prizes totaling $87,500 and
$24,000 travel funds
• The competition ran from 1/2/18 - 6/6/18
14
• Contestant’s point of view
• What could I have done to perform better?
• What can I do next?
• Needs / desires of the contestants
• Customized Feedback
• Design a solution
• Post challenge discussions
• Implement, assess, document, and validate
• Ideas, recommendations, etc.
Contestant
Centered
Design
Example #5
Craig
Connelly
Prize & Challenge
Specialist
• Reflect on your own process
• How and when is the prospective of the
contestant or participant integrated into your
approach?
• Does your process have the ability to use
feedback from contestants or participants?
• What are some ways that you are using that
feedback?
• How do you define your balancing point between
contestant and organizational needs?
• Share your experiences with us, we’re committed
to continual improvement
Conclusions

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Contestant Centered Design: creative approaches to designing competitions

  • 1. Contestant Centered Design: creative approaches to designing competitions Crowd Sourcing Week October 2018
  • 4. Contestant Centered Design Contestant’s point of view Needs / desires of the contestants Design a solution Implement, assess, document, and validate
  • 6. Context & Examples • Overview of recent challenges hosted by NIST Public Safety Communications Research Division as context • Discuss an example of contestant centered design within this context
  • 7. 7 Context #1 Public Safety Code: <X> • A public private partnership focusing coding and software expertise on the communications and technology challenges facing first responders and public safety professionals • Includes 10 specific technology contests, 10 unique regional events, with activities interspersed to engage and recruit contestants • Leads up to national final event • Estimated launch March 2019
  • 8. • Contestant’s point of view • Ambiguous challenge • Needs / desires of the contestants • Clear, concise, approachable, broadly relatable • Design a solution • Expand multi disciplinary design teams to include sample contestants or other external SMEs • Implement, assess, document and validate • Focus group, workshop, collecting rankings, data, strengths, weaknesses, etc. Contestant Centered Design Example #1
  • 9. 9 Context #2 Differential Privacy Synthetic Data Challenge • This 2-stage challenge is designed to create new or improve existing methods of data de-identification, in a way that makes de-identification of privacy- sensitive datasets practical and useful to the research community. • Prizes totaling $190k for 2-stages • Estimated stage 2 launch in October 2018
  • 10. • Contestant’s point of view • How would our approach benefit from a multi – disciplinary partnership? • Needs / desires of the contestants • Existing community wants to partner with other communities with complimentary skills • Design a solution • Purposefully connect tangential communities, create opportunities for contestants to coordinate and collaborate • Implement, assess, document, and validate • Strategic assessment of communities, outreach and implementation approaches to encourage partnerships Contestant Centered Design Example #2
  • 11. Context #3 & #4 Unmanned Aerial Systems Flight Time & Payload Challenge • This 3-stage challenge was designed to keep wireless communications equipment airborne at a set location for the longest time possible to support first responder missions. • 11 winners with prizes totaling $250,000 and $38,000 travel funds • The competition ran from 1/8/18 – 5/24/18 11
  • 12. • Contestant’s point of view • Am I on track? • Needs / desires of the contestants • Interim feedback, Q&A, etc. • Design a solution • Regular check ins and standardized format • Implement assess, document, and validate • Keep track of contestants, document issues, close out pending requests Contestant Centered Design Example #3
  • 13. • Contestant’s point of view • Barrier to participation – can I afford to join this? • Needs / desires of the contestants • Seed funding to get started • Design a solution • Cash prizes and other awards provided at each stage • Implement, assess, document, and validate • Steady stream of incentives, some pressure, and information on how to redesign in the future Contestant Centered Design Example #4
  • 14. Context #5 Virtual Reality Heads-Up Display Navigation Challenge • This 4-stage challenge was designed to advance UI for first responders to complete navigational tasks. Contestants created a prototype heads-up display in a PSCR VR environment to evaluate the UI/UX and navigation capabilities. • 6 winners with prizes totaling $87,500 and $24,000 travel funds • The competition ran from 1/2/18 - 6/6/18 14
  • 15. • Contestant’s point of view • What could I have done to perform better? • What can I do next? • Needs / desires of the contestants • Customized Feedback • Design a solution • Post challenge discussions • Implement, assess, document, and validate • Ideas, recommendations, etc. Contestant Centered Design Example #5
  • 16. Craig Connelly Prize & Challenge Specialist • Reflect on your own process • How and when is the prospective of the contestant or participant integrated into your approach? • Does your process have the ability to use feedback from contestants or participants? • What are some ways that you are using that feedback? • How do you define your balancing point between contestant and organizational needs? • Share your experiences with us, we’re committed to continual improvement Conclusions