Download to read offline
Uploaded byFarms.com
Rich Media for Professionals Working in Agriculture
This document discusses rich media and YouTube. It defines rich media as interactive digital media like video and audio. It outlines different types of rich media and how it can be used in marketing strategies. A large portion discusses YouTube statistics like daily video uploads and viewership. It provides tips on recording, uploading, playing and marketing videos on YouTube. Examples are given of agricultural organizations successfully using YouTube and other rich media.
Rich Media for Professionals Working in Agriculture
- 1. An Intro toRich Media Lunch & Learn August 10, 2010 1
- 2. What is RichMedia? The term rich media was coined to describe a broad range of digital interactive media. …exhibits dynamic motion may occur over time or in direct response to user interaction… 2
- 3. Types of RichMedia • Video • Audio • Webcast | Podcasts • My experience over 10 years… 3
- 4. Where does RichMedia fit? Strategies: Banner Advertising Mobile ag alerts Integrated marketing campaigns Media Rich Content Sponsorship -Video, Podcasts Enewsletter advertorial marketing Customized online marketing 4
- 5. Do you useYouTube? 5
- 6. YouTube Statistics People arewatching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube. 6
- 7. YouTube Statistics Demographics Theuser base is broad in age range,18- 55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. With such a large and diverse user base, YouTube offers something for everyone. 7
- 8. Marketing Trends eMarketer reportsthe spend for advertising of online videos will grow faster than any other online segment in the United States. In 2010, the growth is forecasted to be 30%. In 2011, it's expected it will be up another 25%. 8
- 9. How To… Basically thereare 4 steps: 1. Record and Produce the video 2. Upload and Host the video 3. Watch the video in a player 4. Market the video 9
- 10. 1. Record andProduce Camera • Record Software • Convert • Edit 10
- 11. 2. Upload andHost the video Server • YouTube • Other – your own server Important Considerations Software Bandwidth 11
- 12. 3. Play thevideo Common Video Players • Windows Media Player (Microsoft) • Real Media Player (RealNetworks) • Quick Time (Apple) • YouTube (YouTube) • Adobe Flash Player (Adobe) 12
- 13. 4. Market thevideo • Embed video on other websites, in eNewsletters, etc. • Group videos into channel on YouTube 13
- 14. Examples of Success DupontPrecision Pac, Weed Wrecking Crew – how to videos http://www.precisionpac.com/ http://www.weedwreckingcrew.com/ Ontario Agri-Food Education (OAFE) - Podcast http://www.oafe.org http://www.oafepodcast.com/ 14
- 15. Examples of Success Iowacorn– Indy 250 http://www.iowacorn.org http://www.iowacorn.org/indymain.aspx Iacornfed http://www.iacornfed.com 15
- 16. Farms.com YouTube Channel http://www.youtube.com/farmsvideos Ontag Website http://www.ontag.farms.com CropWatch– with John Deere Credit http://cropwatch.farms.com 16
- 17. Branded Channel ($) e.g.New Holland http://www.youtube.com/user/NewHol landAG 17
- 18. YouTube Custom Player Youcan create a customized video player for your YouTube videos http://www.youtube.com/custom_player 18
- 19. Questions Further Questions? Todd Crowe todd.crowe@farms.com 19