This document discusses developing a platform to allow advertisers and publishers flexibility in creating and changing campaigns in real-time. It proposes a solution that offers scalability, reduces time and costs, and allows cross-platform experiences. Key differentiators include integration of videos, social media, live streaming and analytics to optimize creatives. The goal is to increase user engagement through interactive storytelling across devices.

1. RICH MEDIA FOR
THE SOCIAL & MOBILE
REVOLUTION

2. THE PROBLEMS
The current rich media landscape is
1 insufficient for today’s digital
needs
Emergence of multi-screen world
2 makes scaling difficult
Limited real-time capabilities that
3 extend to all platforms
Creative production is costly and
4 time consuming
5 Expensive hosting and serving

3. THE SOLUTION
Develop a Platform that allows
advertisers and publishers the
flexibility to easily create and change
campaigns to meet real-time needs
of their consumers

4. VALUE PROPOSITION
SCALABILITY
Real time trafficking and changes
TIME/COST MEASUREMENT
Ad units and web apps Total shares
created in a matter of Video completions
hours, at a lower cost Interaction rates
CROSS PLATFORM USER EXPERIENCE
Universal over desktop, iPhone, Android, and
iPad devices, social, mobile

5. Simple – easy to use, fully
customizable, rich media creative
units for everywhere
Videos Social About Merch Photos Theater Music

6. Key Differentiator #1
Videos / YouTube Player Integration
I

7. Key Differentiator # 2
Merchandise – Amazon Integration
1

8. Key Differentiator #3
Facebook / Twitter / Google Integrations

9. SOCIAL SHARING IS HOT!
Users can post and share the entire
experience via our RP social widget
across all blogs and social news feeds
Share from any platform and ad unit directly to
your Facebook, Google+ & Twitter feeds
A

10. Key Differentiator #4
Live Stream across multiple platforms
using Ustream and Google Hangouts
Live stream events/interviews directly to all
instances of the units across platforms and social

11. Key Differentiator #5
Optimize Creative - RP has the ability to track
and optimize creative within the unit,
in real-time

12. Storytelling
The Un-traditional Ad
Connect with consumers by telling engaging and entertaining stories they
want to hear. Our platform offers brands a unique opportunity:
•The RP platform is fluid and dynamic
•Images, video, message, ecommerce and more can change as often as you want—weekly, daily,
hourly—with just the click of a button and without having to re-traffic your tags or pause your
campaign
•Messaging can shift to reach the consumer you are targeting next
•It doesn’t cost a penny more
Creative Update Final Push to Sale
Campaign Launch Revised Campaign Objectives

13. AD UNITS & AD FORMATS
Full line up of units for all platforms
DESKTOP & TABLETS MOBILE PHONES:
300x250, 728x90, 160x600, 300x50, 300x250, Mobile web pages and
400x350, 300x600 full screen expandable

14. ANALYTICS TRACKING
Ustream Video Playing Photo Detail Twitter Official Feed, Audio PlayingTrack Merch Detail Event Detail
Share on Facebook Share on Facebook Mentions & DetailBuy Link Buy Link Zip Search
Share on Twitter Share on Twitter Facebook Wall Product Info Buy Link
Embed Code Post to Twitter Share RSVP Link
Post to Facebook
Deep integration with Google
Analytics DoubleClick fro
advertisers (DFA) ANALYTICS

15. PRICING MODEL
Affordable Full Service Rich Media
Solution for New Age
License Fee or CPM
$5,000
SaaS Model Social
$.50-$1
CPM model Pubs &Mobile
Includes all creative for ad units,
all ad serving, on a per campaign
basis

16. How To Use Us!
1 CREATE YOUR
CROSS-CHANNEL AD
CREATIVE
2 BUY MOBILE AD
PLACEMENTS &
RUN CAMPAIGN
3 FREQUENTLY
UPDATE YOUR
AD CONTENT
4 ENJOY GREAT
INTERACTION &
ENGAGEMENT
Create your cross-channel Buy mobile ad placements Fresh content is crucial Sit back and watch ad
ad designs based on with our partner ad to your campaign’s units wow your target
predefined specifications of networks shown below and success and this is audience. Our analytics
each of our FIREBLAZE™ promote campaign 1-2x where our and previous campaigns
rich media apps. Examples per day on social networks FIREBLAZE™ show dramatic increase in
of creative would be intro like Twitter for great technology shines. user engagement and
video, custom tab visuals, results. Update your ad unit interaction with our rich
header elements. content at least every media apps. We have
Recommended formats for other day and keep it seen up to 5x interaction
output of creative are: fresh. This will make rates and up to 10x
PNG, JPG, MP4 (for intro users keep sharing and engagement rates on
video) buzzing about it. previously ran campaigns.

17. MARKET SIZE
$18.9B
$12B
$1B
ANNUAL DIGITAL SPEND <10%
DIGITAL SPEND PENETRATION
(WORLDWIDE) (BRANDS, STUDIOS, LIVE
EVENTS)
Total Available Market Serviceable Available Market Share of Market

18. VALUE PROPOSITION
SCALABILITY
Real time trafficking and changes
TIME/COST MEASUREMENT
Ad units and web apps Total shares
created in a matter of Video completions
hours, at a lower cost. Interaction rates
CROSS PLATFORM USER EXPERIENCE
Universal over desktop, iPhone, Android, and
iPad devices, social, mobile.

19. INVESTORS
500 Startups Google Ventures
Started by Founding Partner Dave McClure, 500 Startups is an early- Founded in 2009, Google Ventures is the venture capital investment arm
stage seed fund and incubator program that’s become a brand name of Google Inc. that invests in start-up technology companies in a variety
over the last few years. The group invests in primarily consumer and of fields ranging from internet, software and hardware to clean-tech, bio-
small-to-medium-sized Internet startups as well as startups related to tech and healthcare.
web infrastructure services.
Ludlow Ventures MESA+
Ludlow Ventures is a family company consisting of three partners, and MESA+ is an early stage venture fund focused on e-commerce,
the latest in a long line of philanthropic and entrepreneurial ventures. advertising technology and digital content. They co-invest in Seed
They’re motto is “VC without ego.” They early-stage invest in hard- and Series A rounds alongside established early stage venture firms
working people from across the globe who get results and create concentrating in the digital media market.
value with what they do and the things they make.
SamStella, LLC Venture51
Founded in 2011, SamStella was formed to promote and support Venture51 is a seed-and early-stage venture fund built for
early stage growth and acceleration of innovative companies in entrepreneurs by entrepreneurs. They partner with the best founders
the rapidly expanding AdTech marketplace. Their portfolio who are forming at the earliest stages of the emerging Information
consists of companies ranging from e-commerce and content Technology market. .
creation, to Ad-networks and mobile initiatives, including
associated emerging technologies.

20. TEAM
Because Experience and Knowledge Matters
AJ Vernet – CEO/Founder Garrett Brodie – COO
AJ Vernet has been responsible for the Garrett Brodie serves as the COO of
incubation of numerous websites, most notably Sharkle and Republic Project. Prior to that, Brodie was
Virtue.com (the latter was voted CNN top 25 Executive Director, Business Development and
hottest online companies to watch.) He is also CEO Distribution Strategy at The Walt Disney
and Chairman of the Board of Rey Interactive, a Studios which came out of his recognized
global resource for outsourced digital and achievement at Disney Studios Home
traditional production work. Before that, Vernet was with Digital Entertainment where he served as Director,
Broadcasting Group as SVP of Sales where he was instrument in sales Worldwide Digital Distribution. Brodie also was VP, Business Strategy &
and business development for the company that went from $1M in Operations for Anonymous Content, a production and management
annuals sales in 2008 to $40M in sales in 2011. Earlier in his career, company in the entertainment and advertising industries.
Vernet launched sales in the Western US as the Director of Sales
foKlipmart Corporation, which was acquired by DoubleClick.
Kevin “Skwerl” Boz Bundalo –
Cogill – CTO Product
As a chief technology officer and user
Skwerl learned his first programming language
experience architect, Boz has built his
at age ten. A graphic artist by education, he
reputation designing/developing some of the
first worked for Universal Music & Video
richest web experiences for Hollywood and
Distribution and then joined a development
Fortune 500 companies in the past 15 years.
team shared by Atomic Online and Gorilla
with his award winning creative talent, in-depth
Nation. He has is own music website,
knowledge and experience in engaging front-end
Antiquiet, which has been mentioned by TIME Magazine, Wired
interfaces, back-end coding as well as deep understanding of mobile
Magazine and Rolling Stone Magazine. He also has his own
platforms, Bundalo brings important technological value to Republic
contracting business, (Dot) Squirrels, LLC, specializing in developing
Project and gives ideas exemplary visual appeal. Bundalo is also
and executing big, innovative ideas. Cogill also serves as CTO for
CTO of Venture51, venture fund for the Information Technology
Rey Interactive.
market.

21. DIRECT CUSTOMER PIPE
Universal

22. ARTICLES
Ad Age Read Article Mobile Entertainment Read Article Marketing VOX Read Article
CNBC Read Article Yahoo! Finance Read Article TechCrunch Read Article

23. AJ VERNET
CEO - REPUBLIC PROJECT
aj@republicproject.com
310-404-6844